Marketing Manager Social Media

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P R O F I L E

Dynamic and result-oriented Marketing Manager with a proven track record in leading comprehensive data-driven marketing strategies across commercial and residential construction sectors.industries, while fostering cross-functional collaboration. Adept at conceptualizing and executing competitive brand positioning, generating significant revenue, and driving B2B/B2C lead generation campaigns. P R O F E S S I O N A L E X P E R I E N C E

Marketing Manager

Arteriors Home, Sep 24- Nov 24

A R P I T A V A T S

319-***-**** *************@*****.*** Dallas, TX Marketing Manager

Saylite Holdings, Jun 21- Aug 24

Led strategic brand marketing efforts, driving increased brand awareness and engagement for a luxury lighting, furniture and home furnishings company (Manufacturing & Retail -B2B & B2C channels).

Led a targeted content strategy and drove brand presence & engagement by establishing influencer partnerships, leading to a 26% increase in organic social media referrals and 12% rise in overall engagement.

Spearheaded partnerships with PR and social media agencies to ensure cohesive brand messaging. Strategized the development and execution of social media advertising resulting in 144% ROI. Conducted in-depth competitive analysis to understand & bridge strategic gaps, resulting in significant website referral growth of 39% through Instagram. S K I L L S

Budget allocation, strategic partnerships, brand visibility, social media management, competition tracking cross-functional leadership, campaign execution, digital marketing, content creation, event planning tradeshow management, Google Analytics, content management system (CMS), CRM, Hubspot, SEM Rush. Orchestrated channel-specific marketing strategies for both commercial and residential construction segments, including meticulous planning, budget allocation, and seamless execution, resulting in enhanced market penetration and brand visibility (Manufacturing & Retail - B2B and B2C channels).

Pioneered development of a multi-brand digital ecosystem, synchronizing websites & digital assets with brand positioning, and coupled with a tailored social media strategy, increased brand following by 61%.

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Thryv, May 20 - Jun 21

Digital Web Consultant

Spearheaded the successful launch of a niche healthcare lighting brand, achieving $3M in revenue within a 3-month timeframe, underscoring the effectiveness of targeted marketing initiatives. Directed B2B and B2C lead generation campaigns, employing strategic lead nurturing tactics across various touch points, resulting in an impressive 32% conversion rate and sustained business growth.

Served as a cross-functional leader to collaborate with internal teams, external stakeholders & agencies, ensuring seamless campaign execution and alignment with organizational objectives. Executed client events and tradeshows, securing partnerships with 3 major national retail chain accounts, amplifying brand presence and driving business expansion. Enhanced operational efficiency and customer responsiveness by developing a Representative portal which streamlined the Request for Quotations (RFQ) process and boosted RFQ submissions by 46%.

Managed 12-16 new accounts weekly, maintaining strong client relationships. Developed and executed comprehensive content marketing strategies, exceeding campaign launch metrics by 125%.

Analyzed digital marketing data and conducted in-depth research to create high-quality, SEO- optimized content, to provide actionable insights for improving campaign effectiveness and ROI. Viviate Media, Jan 17 - Nov 19

Digital Marketing Associate

Orchestrated multi-platform digital marketing strategies, clubbed with A/B testing methodologies, driving 700% increase in sales.

Streamlined social media management and content creation using Hootsuite and Adobe Spark, enhancing brand visibility by 37.5% through strategic Instagram marketing. E D U C A T I O N

Masters in Business Administration (MBA), Maharishi International University, 2013- 2014 Masters in Business Administration (MBA), Institute for Technology & Management, 2008 - 2010 Bachelors in Business Administration, Indira College of Commerce, 2005 - 2008

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