CURRICULUM VITAE
PERSONAL DETAILS
Name : Margaret Murugi Ngugi
Nationality : Kenyan
Gender : Female
ID number : 14495784
Mobile No. : 0715 – 681 646
Email : **************@*****.***
CAREER OBJECTIVES
To work and deliver in a professional environment where there is mutual trust and everyone feels responsible for the performance and perfection of the organization Mission and Vision.
CAREER ACHIEVEMENT:
Dynamic result driven sales strategist with 20 + year record of achievement and demonstrated success, while providing visionary sales leadership in highly competitive markets, solid track record securing key clients and increasing product distribution to grow market share.
Tenacious in building new business, securing customer loyalty and forging strong relationship with external business partners.
Combine business acumen with innate leadership abilities to recruit, build and maintain top performing teams.
KEY STRENGTHS
High impact sales presentation
Territory growth management
New product launch.
Team leadership and mentoring
Strategic market positioning.
Budget administration.
PROFESSIONAL EXPERIENCE
RUKHAL INTERIORS AND CONSTRUCTION CO.
PROJECT MANAGER.
(Jan 2021 to Date)
RESPONSIBILITIES.
Solicit new business for the company.
Plan client meetings and Presentations
Manage projects resources and Teams
Follow up Quotations and receivables.
Advice clients on latest designs and fitting in their show houses.
Manage client database, deliverables
Timely projects executions.
BIDCO AFRICA LIMITED
KEY ACCOUNTS MANAGER (MODERN TRADE)
BEVERAGE AND SNACKS CATEGORY
(JUNE 2019-DEC 2020)
RESPONSIBILITIES
Developing a solid and trusting relationship between major key clients like Carrefour, Naivas, Quickmart,Chandarana food plus,
Resolving key client issues and complaints
Developing a complete understanding of key account needs
Anticipating key account changes and improvements
Managing communications between key clients and internal teams
Managing account team assigned to each client
Strategic planning to improve client results
Negotiating contracts with the client and establishing a timeline of performance
Establishing and overseeing internal budgets with the company and external budgets with the client
Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of products are being produced and all client needs met
Collaborating with the sales team to maximize profit by up-selling or cross-selling
ADDED RESPONSIBILITIES
HYGEINIC PERSONAL CARE PRODUCTS CATEGORY
Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training
Meeting all client needs and deliverables according to proposed timelines
Analyzing client data to provide customer relationship management
Expanding relationships and bringing in new clients
EAST AFRICA BREWERIES LIMITED (RWATHIA)
MARKETING CONSULTANT
(2018 TO FEB 2019)
RESPONSIBILITIES
Developing strategies and goals
Assisting in ongoing marketing research
Preparing report and marketing presentations
Recommending specific marketing approaches
Analyze key data and provide suggestions on enhancements like new processes or software to generate more sales
SELECTED ACHIEVEMENTS
Identified gaps in the market
Managed to increase sales
Successfully assisted in formulating new marketing strategies
OCEAN FOODS LIMITED (SHARK ENERGY)
KEY ACCOUNTS MANAGER
(2014 TO APRIL 2017)
Oversee corporate sales division in different counties and East African at large.
Direct sales and business development functions including new product rollout.
Key accounts management, customer relationship development contract negotiations, order fulfillment, and budget management.
Conducting cross functional team training, leading Regional sales managers and marketing associates located throughout East Africa.
Designing, implementing and adjusting various sales plans and programs with focus of building two-tier distribution channels.
Selected achievements
Consistently develop strong sustainable relations with key partners and executive decision makers.
Meeting or exceeding quotas throughput.
Earned multiple company awards in recognition of my performance.
Being Part of a complete turn-around of under-performing sales team and instituted individual accountability resulting to revenue increment.
KEVIAN KENYA LIMITED
REGIONAL DISTRIBUTOR
(2010 – 2013)
Managed a region comprising of 12 franchises and 20 independent resellers.
Developed and implemented strategic plans to market franchises and persuade resellers to purchase product from company appointed distribution points (center).
Accountable for channel and end user sales development.
New market identification and penetration, monitoring operational performance of franchises to ensure alignment with corporate goals.
Selected achievement
Impacted business partner revenue, achieving more than 80% increase through continual communication and liaison efforts with both franchises and resellers.
Team consistency # ranked company best sales team
TELKOM KENYA (ORANGE KENYA)
BUSINESS DEVELOPMENT EXECUTIVE
(2007 – 2009)
Build and developed dealership networks for sale of entry level C.D.M.A system.
Facilitate sales training for dealer representative.
Developed new sales program and acted as liaison between dealer channel and direct sales organizations.
Selected achievements
Improvised the first wireless land line phones in the market (C.D.M.A).
Among the team which revived Telkom consumers who were using landline as part of communication platform.
UNILEVER KENYA LIMITED
DISTRIBUTOR CHAIN OF SUPPLY (SALES)
(2002 – 2006)
Implement distributor’s model within the territory.
Build and developed wholesalers network for sales.
Managed wholesaler’s sales team in the territory.
Managed products discounts given to the wholesaler’s.
Focused on giving two tier distribution and fostering demand to increase sales.
Ensured products for delivery are routed to the appropriate customers within a specific time.
Monitored and tracked progress on stock levels, damages, expires.
Managed daily warehouse activities including 5S as per of (TPM) modules of operations.
Managed merchandisers / promoters in my territory through SOP’s and KPI’s
Selected achievements
Increased territory sales.
Met and exceeded targets allocated.
Earned multiple distributors award in recognition to my performance
MERCANTILE LIFE AND GENERAL ASSURANCE CO. LTS
SALES EXECUTIVE
(2000 – 2002)
Solicited and procured new clients to take life and general policies.
Advised clients on policies offered by the company.
Processed applications for clients on board and made follow-up.
EDUCATION AND CREDENTIALS
MOI UNIVERSITY – ELDORET (1998)
Bachelor of Arts (Public Relation and Administration)
NAIROBI INSTITUTE OF BUSINES STUDIES (2007)
Diploma in Sales Management and Marketing
AGAPE INSTITUTE. (2001)
Certificate in Computerized Sales and Marketing.
HILLTOP HIGH SCHOOL – TIGONI (1994)
Kenya Certificate of Secondary Education (K.C.S.E)
LANGATA BARACKS PRIMARY SCHOOL. (1990)
Kenya Certificate of Primary Education (K.C.P.E)