Digital Marketing Communications Manager

ALEXANDRA RAHNER

Frisco, TX ***** 281-***-**** *********.******@*****.***

www.linkedin.com/in/alexandra-rahner

SR. MARKETING & COMMUNICATIONS MANAGER

Lead cross-functional teams to achieve strategic objectives. Create and implement comprehensive marketing campaigns aligned with business goals. Drive revenue growth through innovative lead generation strategies. Develop and maintain strong client relationships across multiple stakeholder levels. Build and execute digital marketing initiatives to expand market presence. Translate complex technical information into compelling value propositions. Direct strategic planning and execution of marketing programs. Ensure compliance with regulatory requirements while maintaining creative excellence. Manage project timelines and budgets to maximize ROI. Leverage data analytics to optimize campaign performance and demonstrate measurable results. CORE SKILLS

Strategic Campaign Development Brand Management & Positioning Content Strategy & Creation Digital Marketing Analytics Cross-functional Team Leadership Corporate Communications Public Relations Management Social Media Strategy Marketing Performance Metrics Stakeholder Relationship Management PROFESSIONAL EXPERIENCE

Boston Scientific Cardiac Diagnostics Inc. 08/2020 - Current Sr. Marketing & Communications Manager

Develop and execute strategic digital media plans based on corporate objectives as well as market, product, and competitor research to enhance brand awareness and engage target audiences across multiple channels. Analyze data to identify optimize marketing strategies and drive lead generation efforts. Create and manage content that highlight product value propositions, patient stories and physician perspectives as well as strategic campaign messaging to promote BodyGuardian™ Family of Monitors. Collaborate with cross-functional teams to ensure alignment on marketing initiatives and messaging.

Partnered with advertising agency to lead the prioritization of marketing materials for a 2022 rebrand with marketing messages based on market research and educate the sales force on best practices for successfully utilizing marketing collateral to grow their business

Managed website launches, implemented Search Engine Optimization (SEO) best practices, created the site maps, built wireframes, created product content, ran quality assurance and project managed the deployment

Maximized SEO and Accessibility Scores for website implementing Google best practices and analytics

Directed the transition for the migration of the Preventice website over to Boston Scientific collaborating with multiple departments and utilizing best practices

Led Business Strategic Advisory Board (BSAB) where we spoke with 45 electrophysiologists to gain market insights to guide strategic marketing campaigns and product development

Presented BSAB findings and market insights to the broad Boston Scientific (BSC) cardiology division to enable informed marketing strategies across all BSC cardiology franchises

Member of the Sales Advisory Council comprised of sales leaders from across the country where we identify competitor threats, strategic opportunities, next generation products, and craft market messaging

Initiated double blinded physician marketing surveys to obtain industry insight, customer needs, and used to develop strategic marketing campaigns

Write communications for the sales force and customers informing them of product and portal releases including a monthly newsletter highlighting key sales accomplishments, competitive intel and

Conduct continuous internal and external competitive research to identify threats, opportunities, strategic messaging, and needed product development

Alexandra Rahner *********.******@*****.*** Page 2 Commercial Operations Associate, 04/2017 - 08/2020 Developed optimal sales and marketing strategies with senior management based on market research, historical data, and performance metrics. Collaborated with Marketing and Operations to ensure successful campaign and product launches enabled the company to effectively obtain new customers and retain existing customers Established sales and marketing metrics and reports on customer conversions, retention, trends amongst top customers, growth from new accounts versus existing accounts, and competitor comparisons. Calculated market share and market potential nationally, regionally, and per sales representative

Created lead generations, account lists, and sales conversions with Regional Sales Directors (RSD) and sales force

Tracked revenue trends for each marketing campaign cycle by customer, device utilization as well as margin analysis by customer, sales team, and President's Club rankings

Customized individual business plans for each region and territory that shows each RSD and salesperson their actual performance to establish semi-annual sales targets

Provided continuous data insights and strategic pointers to Marketing, RSDs and sales force to optimize campaigns, lead generations, and customer conversions

Planned, hosted, and created content for sales meetings including Sales Advisory Council (SAC) meetings with marketing and sales

ADDITIONAL RELEVANT WORK EXPERIENCE

e-Cardio, a strategic combination with Preventice Solutions in 2014, Houston, TX Executive Assistant

Prepared the company's annual business plan with company directors based on the strategic direction provided by CEO for each fiscal year

Worked with agency to design booths for American College of Cardiology (ACC) and Heart Rhythm Society

(HRS) tradeshows, prepared marketing messaging and managed leads Richemont Latin America & Caribbean LLC, Coral Gables, FL Second largest international luxury group

Executive Assistant

Supported CFO, Brand Manager, Regional Sales Managers, and Marketing Manager develop strategic plans and plan sales and marketing meetings

Organized, coordinated logistics, and maintained budgets for various international conferences, meetings, seminars, and special events

Determined best advertising channels to use based on analytics and customer engagement

Negotiated rates and placement for advertisements Click Forward Marketing, a Division of Yellow Book USA, Coral Gables, FL Online advertising firm publishing campaigns on Google and search other engines Advertising Campaign Editor & Coordinator

EDUCATION

Bachelor of Science in Journalism and Mass Communication Major in Advertising; Honor's College Graduate - Florida International University, Miami, FL Phi Theta Kappa (National Honors)

Digital Marketing Boot Camp (Graduate Certificate) The University of Texas at Austin, Austin, TX

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