Marketing Copywriter Public Relations
Resume:
WILLIAM R. SLUSSER
*********@*****.***
http://www.pinstripecopy.com
CAREER OBJECTIVE
I would like to secure a Senior Copywriter position with an organization where my education, experience and skills will contribute to its ongoing success.
PROFESSIONAL EXPERIENCE
FREELANCE MARKETING CONSULTANT/COPYWRITER
POMONA, SAN DIEGO, AND THOUSAND OAKS, CA 10/05 – present
Worked as a Marketing Copywriter for United Capital Financial Advisers – a national wealth management company. Work included writing blogs for senior executives, social media posts, drip email campaigns and website copy.
Worked as a Marketing Copywriter for the Steadfast Companies – a REIT specializing in the development of large apartment complexes and securing investment for them. Work included writing all copy for a corporate brochure to promote a new planned development.
Worked as a Marketing Copywriter and Scriptwriter for Deal Dynamix – a real estate development company promoting investment solutions in the housing market. Work included writing a script for a 12-minute video presentation.
Worked as a Marketing Copywriter for DataQuick, a seller of information in the appraisal, financial, insurance, mortgage, real estate and title insurance industries. Work included direct mail pieces, trade journal ads and product sales sheets.
Worked as a Marketing Copywriter for Martin Worldwide, the largest consumer and business database provider in the nation. Work included the conception and development of a 30-second television commercial.
MARKETING COMMUNICATIONS SPECIALIST
NEW AMERICAN FUNDING, TUSTIN, CA 04/13 – 08/13
Worked as a Marketing Communications Specialist for this mortgage services company that offers mortgage loans to retail and wholesale customers and brokers in 28 states.
Responsible for generating all corporate copy including press releases, brochures, product flyers, email campaigns, print ads, radio and billboard copy, and feature articles for a monthly in-house newsletter. Also edited and re-wrote all copy on two company websites and was involved in the strategic planning of advertising campaigns for several corporate projects.
Coordinated with in-house graphic designers, as part of project management responsibilities.
CREATIVE SERVICES WRITER
OCLC, ONTARIO, CA 10/06 – 06/09
Worked as a Creative Services Writer for this non-profit organization that offers software programs, training classes and educational conferences to the international library community.
Responsible for generating product and services articles for monthly e-newsletter; planning and implementing regional event marketing; write feature articles and interviews for an in-house quarterly magazine; write content for corporate website; create and implement strategic marketing for two distinct program areas.
Coordinated with in-house graphic designers, as part of project management responsibilities.
WILLIAM R. SLUSSER
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MARKETING COPYWRITER
GENICA, OCEANSIDE, CA 4/04 - 9/05
Worked as the Marketing Copywriter for $100 million website internet sales firm, the 5th largest privately held firm in San Diego.
Responsible for the creation, editing and proofing of product copy for the firm’s website (geeks.com) to promote the sale of their consumer electronics, toys and clothing products.
Coordinated with Marketing Director for special promotional projects (e.g., PC systems and add-on computer products).
Supervised the work of three technical product copywriters.
MARKETING CONSULTANT
LAHAINA PRINTSELLERS LTD., LAHAINA, MAUI, HI 1/02 - 2/04
Worked as a Marketing Consultant for the largest seller of antique maps and prints in Hawaii.
Served as the creative lead for all marketing and public relations development for three retail stores.
Responsibilities included the conception and execution of internal and external media collateral, including in-store sales support materials, joint venture promotions, artists’ biographies, fliers, brochures, press releases, online newsletter and website advertising.
Expanded website to include new categories of products and services and special promotions.
Created the initial email campaign for client contact and discounted prices to clients.
Developed joint venture promotions with all major restaurants, luaus, and car rental companies on Maui.
COPYWRITER
GUNDER & ASSOCIATES, COLUMBUS, OH 7/96 - 12/01
Worked as the Copywriter for this boutique advertising agency.
Responsibilities included the production of collateral including newsletters, catalogs, brochures, print, direct mail and corporate annual reports.
Created, edited and proofed print, catalogs, brochures and annual corporate reports for a variety of industries.
Conceptualized, wrote and produced award-winning radio and television commercials.
Worked with White Castle (fast food restaurant chain):
-Created award-winning (regional Addy) promotional campaigns. Nominated for several other TV commercial awards.
-Created and executed the concept of the White Castle Kids Meal, including the creation and design of the box, toys, signs, banners and all other advertising support.
-Performed public relations work including the education of White Castle management and employees about new programs. Traveled to stores in the East Coast and Mid-west regions.
COMPUTER SKILLS
MS Office (Word, Excel and PowerPoint); MAC; and Photo Shop
EDUCATION
B.A., English Literature, Kenyon College, Gambier, Ohio
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