Customer Service Consultant, Digital and Direct Marketing, Advertising

AYODABO OLUKUNLE S.

Email: : ***************@*****.***

PROFILE SUMMARY

Experienced strategy, Demonstrated relevant executions identifying teams channels Recognized EDUCATIONAL to social moments, to implement growth on for tap Customer success designing social media into QUALIFICATION opportunities and culturally actionable media campaign in Service bringing executing scalable platforms relevant management, plans and to content brands cross-strengthen Digital that moments to channel that to maximize align life Marketer copy consistently marketing with and content through development, leveraging reach brand with strategies, compelling exceeds and and objectives. a sales diverse industry engagement, branding, brand leveraging pipelines. storytelling. Proven background expectations knowledge and integrating industry Skilled advertisement track Known to in record and in bring contact insights collaborating campaign digital for a of within brand's adeptly centre, to executing content capitalize goals. the with personality tailoring telesales, financial content solutions, multicultural on culturally creative content sector. across to and life.

• Postgraduate Diploma in Marketing – The Chartered Institute of Marketing (CIM UK) In view

• Project Management Professional (PMP) – Piston & Fusion Business Academy In view

• Master of Science, Marketing Specialization – University of Lagos, Akoka, Yaba 2013 – 2016

• • CORE Bachelor Professional COMPETENCIES of Science, Diploma Economics in Advertising, – Redeemer's Advertising University, – Advertising Ede, Osun Practitioner's State Council of Nigeria 2005 – 2009 2016

• • • • • Customer Market Customer Content Advertising Research and Service Experience & Digital Sales Marketing Promotion Strategies

• • • • • Direct Client Customer Sales Stakeholder and Relationship Marketing Marketing Service Management Management Strategies

• • • • • Operations Process Business Conflict Reporting Management Improvement Requirement and Management Documentation SKILLS HIGHLIGHT

• • • • • • Exceptional collaboration Sustains abreast Demonstrates operational Keeps a Showcases effective Tools: proactive abreast Google of sales a industry comprehensive excellent approach changes communication and strategies Ads, of proficiency industry-relationship Canva, best to analytical to enhance adapting practices and wide Google understanding in skills, informed evaluating building and business results to for Analytics, both market critical informed decision-and across verbal strategy performance, of dynamics. achieve thinking Salesforce, consumer various and decision-making. development, written, organizational skills, levels. WordPress, making. behavior, identifying coupled leveraging process goals. Microsoft competitor with key business implementation, strong performance Office landscape, facilitation interpretation tools, indicators, Adobe and and abilities, sales for market Photoshop, the and planning, enabling development trends, implementing Corel effective ensuring staying Draw of CAREER and Final HIGHLIGHT Cut Pro.

• • • • • Collaborated productivity Collaborated during Partnered services. Created by Assisted channels. a digital the and supervisor 2020 with agency. managed levels. with with team lockdown. team Worked in supervisor content developing members members with on to to colleagues the a Campaign to establish implement bank's significantly youth and a Management social an supervisor microsite, increase incentivized media Platform to the effectively influencer an bank's average operational aimed reducing digital network call at enhancing holding system account operational promoting time for sales acquisition for telesales costs through the inbound bank's previously count agents, the calls. products bank's and boosting incurred volume digital and WORK EXPERIENCE

• • • • • • • • • • • • • • • • • • • • • • • • • • Direct Sales Ensured customer Boosted Enhanced Improved Reported and Assessed advising Developed and customer Collaborated communications. Prepared stakeholders Coordinated cross-Prepared campaign Reviewed and Created newsletters, Managed static Designed open Worked efficiency Tasked engagement Improved engagement. Reported and Prepared processes, external)Assessed opportunities. Conducted Supported effectively. Developed social customers Worked Developed pages, Promotion & review prepared website Digital regulatory rates content, sell media product with content with social internal with social . social and directly issues feedback relevant and to and the and and success, and customer email the response in to post-and and briefs, and retail for Marketing development. e-and the relevant and Officer, informed. line accounts. with stakeholders an SLA deployed accuracy stakeholders driving benefits grow brochures, evaluated coordinated managed media managed direct information, implemented maintained media managed media messages campaign marketing and average Head for retention. executed departments with to marketing contracts presentations, including products other and mechanisms followers feedback the digital evaluating and All engagement stakeholders higher community of accounts, the of Delivered and segment email Officer, Head Bank reports, departments of a Department, product online digital videos, analysis bank's the on Created external to schedule performance, up-20%marketing, all timeliness to customer and for performance sales strategies develop content systems of assets by new Services to-on bank's marketing develop digital team . All Department, services. focusing marketing experiences. and 30%for webinars, omnichannel date briefs, marketing, newsletters, segmented and by management conversions. to a to policies. Bank communications via outbound Campaign of quantify, website increasing performance., develop a care, strategy products and retail managing to agencies. of and service including – and Customer a direct a presentations, UNION Services retail achieving update on web-multi-metrics initiatives, social reduce complaint activities. and content pages Coordinated content advertising, focusing content promotions, prepare, based marketing a features communication, marketing strategy. brochures, Management and channel more. by non-and BANK Customer media and content adapting – Referral and negative on an monitoring FIRST for executed on management static solution, services including review the forms, on on average return OF and direct response owned website to Campaign customer for website, promotions and digital communications, CITY NIGERIA promotions Scheme press liaising content campaign Referral determine present sentiments. platform and telemarketing, data on sales and optimizing to unique internal digital response MONUMENT quarterly ensuring investment. content, releases resolutions. events quality, advise digital selections, including and with and to engagement promotion (Management metrics Scheme UBN)30% draws, and to channels open the customer for a events, stakeholders optimize and Loyalty stakeholders marketing all timing, significantly and through for campaigns,, regulatory bank's and external Lagos, on leading rate and stakeholders web direct BANK, blogs ensuring and conducted post-opportunities. marketing growing to through coordinating of Loyalty feedback. Platform quality, parts Platform, Nigeria customer direct drive segment A/20%marketing, campaign and to Lagos communications, audiences B to policies planograms, reducing better for testing, high-on . followers. digital third-Platform, social handle webinar and and and were to business marketing Aimed improving events communication. quality reward customer advertising accuracy digital party analysis retail to social media, which account while informed negative customer internal to surveys enhancing campaign (segments, channels, data both marketing achieve customers. media marketing increased 2020 including content keeping promotions satisfaction to communication of acquisition sentiments. 2018 for of performance. responses demonstrate and internal feedback to – their marketing, consumer 50% customer Till approval creation, measure banners, discount external internal – service unique events needs, 2020 roles, Date non- and and and and on to

• • Drove as Gathered (Instagram, the first adoption input line Twitter, of from and issue user and teams resolution. support Facebook)to develop for . Shared retail and frontline execute social media efficiency the retail engagement tools social such media reports as CRM calendar with and the Performance on teams. all bank social Management, media channels serving

• • • • • • • • • • • • • • • • • • • • • • • Direct Contact SPECIALIZED Enhanced Successfully Improved Developed awareness. Coordinated informed Ensured data Assessed departments Provided meet Made representing Created social Conducted performance. Utilized marketing Developed, awareness, handle Prepared stakeholders annual Significantly Enhanced Successfully improved Contributed levels Supported Ensured Disseminated Provided Conducted Marketing Centre quality both media of authoritative customer general the telesales customer prompt high-user precise TRAINING and and service the post-CRM and immediate materials. the comprehensive customer Consultant post-assessed, and customer to to managed gathered improved accounts effective on the informed. accuracy Officer engaged. managed accurate quality input efficient meet the meetings, campaign evaluated system regulatory promotional campaign resolution team complaints and scripts, delivery. satisfaction. effective for business satisfaction Worked recommendations and timely - and customer lifecycle and and telesales communication in FIRST customer functionality and information management – schedules the Collaborated ad FIRST managed ceremonies, analysis implemented long-analyzed manage product communication relevance assessments, development policies. management of hoc feedback effectively, opportunities CITY needs. with customer to term operations, CITY information meetings satisfaction surveys communicate for and stakeholders customer MONUMENT outbound about and customer through Leveraged business of MONUMENT of direct to and with reporting, strategies the communication information complaints, ensuring customers with service and of presenting and to the other strategies bank's boosting the and other marketing gather within feedback. user by telesales improvement bank's proposed needs. feedback significant contact and customer strategies. promptly BANK events. to offering features timely for input, units contact BANK create details on prepare internal provided inquiries, outbound products leveraging reports major issues agents, (promotions center, through FCMB)quality strategies to benefiting resolution (actionable and data FCMB)resolving center short- for to keep of shareholder emails, and raised. on to deploy the direct and and and determine ensuring, campaign to solutions Lagos, customer satisfaction customers,, shareholders metrics by cross-drive Lagos, customer and and requests. services collaborated both targeting and complaints newsletters, providing insights marketing email Nigeria content long-functional additional accurate efficient immediate Nigeria effectiveness to events, related data direct to surveys increasing enhance relationship surveys, term external for customers. first-to for informed briefs. and with future customer record-e-ensuring increase marketing to teams direct revenue business brochures, line and to inquiries. direct the stakeholders leading audiences gather their and marketing contact long-keeping. customer management marketing by about revenue support all customer marketing and trust monitoring impacts term to needs, customer reports, stakeholders to actionable developed shareholder while in strategies. customers. business experience. to and operations the campaigns, engagement. advising extend to (keeping and and improve CRM) bank's feedback. and stakeholders, insights other a advertising operations. were content reviewing system meetings, system services. and internal internal service service 2014 direct 2016 well- high and to to to

• Advanced Diploma in Mastering Elite Digital Marketing – Alison Course In view

• Digital Marketing and CRM for Increased Sales – Alison Course 2024

• The Fundamentals of Digital Marketing – Google Digital Skills for Africa 2019

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