Art Director, Graphic Designer
Resume:
ABOUT
Talented and results-oriented creative professional with experience leading
teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
WORK EXPERIENCE
GRAPHIC & DIGITAL DESIGN DIRECTOR
May 2021 - October 2023 Independence Pet Group
Brands: AKC Pet Insurance, PetPartners, Pet Place, IPG
■ As the creative lead for several pet insurance companies, I manage, mentor, and inspire a team to create innovative designs and concepts.
■ I set and maintain graphic standards for numerous insurance brands
■ My work focuses on brand development (logos, business systems, brand identity, brand strategy, and content development.
■ Designed graphics for websites, logos and promotions for marketing purposes.
■ Built corporate brands by designing cohesive looks between elements.
■ Put together videos for social media, advertising, and informational purposes.
■ Mentored junior designers and provided design guidance to improve standards of overall team output.
CREATIVE DIRECTOR
August 2010 - April 2021 The Learning Journey
As the Creative Director, my responsibilities include creating, designing, and proofing amazing designs for a number of children’s products and packaging
■ Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
■ Evaluated and contributed to creative team ideas and translated into actionable project plans.
■ Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
■ Directed and supervised team of designers to create award-winning visual media campaigns.
■ I set and maintain graphic standards for numerous packaging brands.
■ Mentored junior designers and provided design guidance to improve standards of overall team output.
EDUCATION
Arizona State University
Graphic Design Major
Glendale Community College
Associates Graphic Design
SKILLS
PROFESSIONAL
Strong Work Ethic
Working Well Under Pressure
Positive Attitude
Acting as a Team Player
Self-Confidence
TECHNICAL
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere
Adobe After Effects
Figma
CONTACT
Portland, Oregon
*********@*****.***
www.MattCliffordDesigns.com
MATT CLIFFORD
GRAPHIC DESIGNER ART DIRECTOR CREATIVE DIRECTOR WORK EXPERIENCE CONTINUED
ART DIRECTOR
September 2009 - August 2010 Applied Creative
Brands: Phoenix International Raceway, NASCAR, Crave Potato Chips
■ Presented concepts, copy and art during internal and client reviews.
■ Made collateral to support various marketing campaigns and visually communicate concepts.
■ Developed style guides to promote consistent branding across projects.
■ I directed numerous photo shoots during live televised events, and presented final photo selects for international use. SENIOR GRAPHIC DESIGNER
October 2008 – September 2009 Fabiano Communications
■ Developed creative design for print materials, brochures, and signs.
■ Met with customers to present mockups.
■ Contributed to creative process through original ideas and inspiration.
■ Directed photo shoots for print and digital media, reviewing each element against client standards and expectations. SENIOR ART DIRECTOR
January 2001 – August 2008 The Lavidge Company
Brands: Arizona Diamondbacks, Arizona State University, Bashas’, Cachet Homes, Del Webb, Kierland Commons, Massage Envy, McDonald’s, Phoenix Suns, Phoenix Zoo, Penn/HEAD, Realty Executives
■ As the lead art team member, I took responsibility for concept, design, presentation, execution, and production of all projects for assigned accounts.
■ Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
■ I provided supervision, mentorship, guidance, and support to core creative team.
■ I contributed to the strength of the agency/client relationship by nurturing relationship with client through communication, interaction and great work.
GRAPHIC DESIGNER
January 2000 – December 2000 E.B. Lane Marketing & Communications Brands: COX Communications, Phoenix Visitor and Convention Bureau, Richmond American Homes, TW Lewis Homes
■ Daily responsibilities included finding the most effective way to get messages across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques.
■ I developed the overall layout and production design for magazines, newspapers, journals, corporate reports, and other publications. MATT CLIFFORD
SKILLS
PROFESSIONAL
Strong Work Ethic
Working Well Under Pressure
Positive Attitude
Acting as a Team Player
Self-Confidence
TECHNICAL
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere
Adobe After Effects
Figma
CONTACT
Portland, Oregon
*********@*****.***
www.MattCliffordDesigns.com
EDUCATION
Arizona State University
Graphic Design Major
Glendale Community College
Associates Graphic Design
GRAPHIC DESIGNER ART DIRECTOR CREATIVE DIRECTOR
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