Strategic Brand Designer

KIMBERLY

ODEBIYI

I run my own business, partnering with incredible people to bring to life brands they’re wildly passionate about through brand strategy and design. I create impactful identities, campaigns, retail spaces, digital and physical marketing, packaging, and social media. I’ve had the pleasure of working with brands like Zappos, Bella Tunno, Pigmint Arome, Ariat, Juniper Station, Almond, Plume, Napa Bookmine, and more.

I led an in-house design team, cra ing cohesive brand experiences across digital platforms and physical clinics. As Creative Director, I ensured brand consistency across campaigns and directed the creative process for 130 clinic launches over four years. In response to COVID, I designed patient journeys and signage for pop-up testing/vaccine sites and launched 10 pop-up clinics to support community health. I also developed digital marketing campaigns that drove bookings and engagement, maximizing brand impact during a critical time.

I worked my way up from designer to art director, managing all design functions and building a cohesive brand identity for a national retail brand across every channel—site merchandising, in-store signage, tagging, marketing, social media, catalog, website design, and merchandise design. Leading a team of designers, I drove high-impact campaigns that boosted sales and strengthened brand presence. One of my favorite accomplishments was designing our first catalog from start to finish in just 30 days, proving it as a success- ful revenue channel. I also directed photo and video shoots, creating engaging content that resonated with our audience and aligned with brand goals.