Digital Media General Counsel

JENNIFER ELIZABETH BAYLES

917-***-****/*******@**.***

GRO360 Stamford, CT

General Counsel August 2022 - Present

Present both general and specific legal advice to company executives, directors, department heads, and sales team members on media, marketing,

and all corporate and legal matters.

Provide a wide range of corporate, contractual, and transactional legal services with a particular emphasis on intellectual property, digital media,

and a full spectrum of corporate related matters.

Advise on the structuring of business framework with an emphasis in the areas of online content, digital media, advertising and marketing.

Organize and manage licensing, trademarks, copyrights for new products, client campaigns, and company branding.

Structure, negotiate, and execute a wide variety of interactive media campaigns, and other advertising activities, such as traditional

and programmatic advertising, affiliate marketing, merchandising, advertising sales representative deals, sponsorships, events/activations, and

product integration.

Advise and develop standard policies and processes for revenue generation and ensure compliance with these procedures.

Advise on the development of digital strategy and policy; digital asset protection, management, and monetization.

Keep company informed and up to date on new laws and regulations applicable to the marketing industry.

Maintain and manage the company database of all legal, corporate, and operational documents.

Jennifer Bayles, P.C. New York, NY

IP/Corporate Transactions Attorney June 2019-August 2022

Provided a wide range of corporate, contractual, and transactional legal services with a particular emphasis on intellectual property, digital media, real estate, and a full spectrum of corporate related matters.

Business and legal formation services as well as the structuring of business framework for clients in the areas of online content providers, digital media services providers, and advertising and marketing agencies.

Advised clients on trademark and copyright protection; the development of digital strategy and policy; as well as digital asset protection, management, and monetization.

Structured; negotiatied; and executed a wide range of contracts in the entertainment/media, technology sectors, and several Fortune 500 companies.

Provided legal and business strategy, infrastructure, and platform development in the areas of film, art, music, gaming, social media, and the cannabis industry

Drafted, negotiated, and executed a variety of residential and commercial real estate transactions in both New York, and Connecticut.

Colangelo Synergy Marketing, LLC (Subsidiary of Omnicom Media Group) Norwalk, CT

General Counsel May 2008- June 2019

Provided legal counsel and strategy on complex legal issues to management; senior executives; and all cross functional internal teams in the areas of IP;Business; Legal Affairs; Labor; Employment; Privacy; and Litigation.

Reviewed and advised on marketing campaigns and activations; rights negotiations and analysis including licensor; as well as talent and third party rights and approvals related to marketing and publicity with a particular emphasis on sports, spirits, tobacco, and adult entertainment.

Developed long-term strategies with senior management to keep company’s operations within the appropriate legal spheres.

Conducted risk assessments and provide advice on compliance with laws and regulatory matters.

Drafted and negotiate all marketing-related agreements including vendor MSAs/SOWs, licensing, and co-promotion agreements with third party brands, sponsors, and strategic partners.

Advised on all marketing production-related agreements including PSAs, releases, talent/influencer engagements; and prepare and conduct trainings to help increase legal acumen across teams.

Assisted company in developing strategies and an execution plan to move into new markets in countries with different laws and regulations.

Faciliated company in all necessary filings of requisite licensing forms, federal and state corporate documents, and other statutory requirements.

Advised executive members on new laws, existing laws, and legal rights that would impact the functionality of the business as a whole, as well as various client marketing and advertising campaignes (namely in the tobacco and spirits industries).

Davis Shapiro Lewit & Hayes, LLC New York, NY

Attorney, Entertainment and Digital Media Group June 2007 – April 2008

Advised and counseled clients on complex business and legal matters, with an emphasis on trademarks, copyrights, content licensing, music publishing and intellectual property rights management. Area of concentration included deal structures for web 2.0 rich media, theatrical, music, television-based, and user generated content platforms.

Drafted and negotiated a range of digital platform agreements such as subscription and ad-supported free-to-the-consumer on-demand download and streaming agreements, strategic partnerships and alliances, confidentiality agreements, service agreements, distributions agreements, acquisition agreements, co-promotion, sponsorship, and marketing agreements.

Assisted clients with music, media, endorsement contracts, as well as negotiated and facililated licensing and distribution rights for client’s content and creative works.

Advised, established, and protected client’s content and all intellectual property associated therewith.

Court TV/C3 Media Solutions New York,NY

Business and Legal Affairs June 2006 – June 2007

Advised the CEO of C3 Media Solution on mass control and related operations for all of Court TV’sprogramming and content needs.

Provided counsel in the oversight, negotiation and structuring of a wide variety of entertainment-related deals and business relationships.

Participated in the structuring and strategic development of a business plan for a High-Definition fiber production company as well as the development of a High-Definition content platform initiative.

Operated within a prescribed budget, and where possible, instituted procedures that made the sales team and operations more efficient and cost effective.

Assisted in developing new and more effective business models to improve the quality of the company’s licensing transactions.

NBC Universal, Inc. New York, NY

Intellectual Property Attorney June 2005 – June 2006

Provided intellectual property counsel to all divisions of NBC Universal, Inc.

Responsible for copyright and trademark portfolio growth and management, prosecution, enforcement, renewals, opposition and cancellation actions.

Negotiated and drafted a variety of contracts including content and trademark licenses, litigation settlements.

Drafted, reviewed and approved on-line and on-air contests and sweepstakes rules and advertising promotions.

Monitored NBC Universal, Inc.’s online and offline brand protection.

Handled domain name registrations and disputes, drafted privacy policies for digital properties as well as the acquisition and exploitation of intellectual property rights.

Conducted clearance for scripts, titles, and rough cuts and advised on defamation and right of publicity issues for NBC produced television series including Las Vegas and Will & Grace.

Assisted with the drafting, filing, prosecution, and maintenance of NBC’s U.S. and non-U.S. trademarks and copyrights.

EDUCATION

New York Law School The George Washington University

Juris Doctorate, 2003 Bachelor of Arts in Political Science, 2000

GPA: 3.7 GPA: 3.83

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