M A Client Retention
Resume:
**** ******* **. ******-***, Daytona Beach, US
***************@*****.***
P RO F E S S IO NA L S UM M A RY
GREG ROMEO
S A LE S & M A R KE T IN G D E V E LO PM E N T PROFESSIONAL
- CO N T E N T S T R AT EG IS T
Sales, Marketing & Development Professional with an extensive career spanning over two decades, adept at driving transformative growth through strategic content strategies and innovative sales techniques. Demonstrates exceptional leadership in fostering cross- functional collaboration and enhancing customer-centric operations, resulting in significant improvements in client retention and satisfaction. Known for a visionary approach to market trends, leveraging insights to craft impactful campaigns and partnerships that boost team performance and operational efficiency. Spanning a lifetime of technology migrations from the US Military to Advising businesses with the onset of online based operations to SAAS, Cloud based operations to properly mitigating Managed Services and hardware security to cybersecurity assessments to protect partner clients. E M P L OYM E N T H IS T O RY
DEC 2021 - PRESENT
Senior Manager – Direct Base & Accounts
• Oversee 300+ national accounts, enhancing service efficiency.
• Complete Suite of Managed IT, Security Services and Managed Services.
• Led business reviews to improve operational processes.
• Boosted client retention by enhancing service delivery and fostering robust client relationships.
• Leveraged insights to optimize account manage strategies, achieving measurable improvement in customer satisfaction. 1996 - 2022
Content Strategist – Sales Marketing Consultant Director
• Crafted national CRM and SAAS training, boosting sales by 25% and retention by 60%.
• Led SEO and brand strategies, training 180+ staff, enhancing customer engagement.
• Complete Suite of Managed IT services including O365, Server & LAN switch/firewall services
• TrueChoice managed technology advisor and marketing consultant.
• Implemented integrated marketing, achieving significant ROI improvements across channels.
• Led cross-functional teams executing data-driven strategies, achieving improvements in client acquisition and retention rates.
• Facilitated cross-departmental collaboration, streamlining project workflows and boosting team efficiency. 2009 - 2014
Sales Team Manager – County Medicare Carrier Liaison
• Led regional sales team training and development, boosting direct marketing response rates by 75%.
• Produced $15+ million annually in asset protection for four consecutive years.
• Coordinated cross-functional processes, leading to improved operational efficiency and client engagement.
• Implement data-driven strategies to optimize sales performance, result in substantial revenue growth and market expansion. 2006 - 2010
VP & Sales Director
• Achieved top Google rankings and increased revenues by 150% within 18 months through strategic marketing initiatives along with sales team restructure.
• Successful change management along with local to cloud based marketing-sales systems.
• Corporate security assessments along with implementation of security measures across infrastructure.
• Fostered a culture of teamwork, leading to successful project completions and enhanced team dynamics.
• Conducted market analysis to identify trends, informing strategic decisions and achieving measurable business outcomes. 2003 - 2006
Operations & Sales-Marketing Strategist
• Managed corporate marketing campaigns and developed internal policies and procedures.
• Automated National marketing to sales to administrative operations functionalities.
• Team oversight and development with an Increased Revenue monthly of $1.2 million on average.
• Pioneered automation processes, transforming national marketing operations and driving seamless integration with sales and administration. E D U C AT IO N
BS Certificate, Business Management, United States Army SOC Program 1989 - 1994
Desert Storm Veteran, US Army
Wartime Multi-Medal Earner, Combat Medic Qualified Advanced Party Scout
S K IL L S
Content Research Strategy Planning
Complex Negotiations Change Management
Cross-Functional Collaboration Operations Assessment Team Building Problem Solving
Customer Centricity Horseback Riding on Volcano
L IN K E D IN P RO F IL E
linkedin.com/in/gregromeo
A D D IT IO NA L IN F O R M AT IO N
Key Accomplishments
Strategic Execution: Developed and executed strategic assortment strategies to optimize financial returns and enhance brand objectives. Negotiations: Successfully negotiated with stakeholders to improve content selection and economic terms, enhancing market appeal. Content Strategy: Implemented comprehensive content strategies, including planning, pricing, and integration within software products. Market Expansion: Spearheaded regional to national expansion, sourcing and adapting content for new markets. Team Leadership: Built and mentored high-performing teams, fostering a culture of collaboration and accountability. Technology Strategist: Spanning a lifetime of technology migrations from the US Military to Advising businesses with the onset of online based operations to SAAS, Cloud based operations to properly mitigating Managed Services and hardware security to cybersecurity assessments. Non-Profit and Volunteer Work
ORGANIZATIONAL OFFICER - COMMUNITY DEVELOPMENT
Leadership and Collaboration: Worked with leading service agencies on community development projects, enhancing local support structures. Public Speaking: Conducted numerous remote and live seminars, training sessions, and regional outreach programs to educate and mobilize communities. Covid-19 Assistance with 2,000+ families during the Covid-19 pandemic with essential services and support. International Humanitarian Efforts: Led and participated in global humanitarian projects, including economic development and support initiatives. Fundraising: Raised funds for various agencies, overseeing logistics and crafting marketing messages to maximize impact. Media Development: Assisted in the development of a Ugandan TV network, achieving a top three ranking in five African nations. Counseling: Provided trauma and family counseling, supporting individuals through challenging times. Volunteer Counselor
Teen and Family Counseling: Offered counseling services to teens and families, addressing trauma and fostering resilience. Economic Development: Contributed to economic initiatives aimed at improving local communities, providing strategic support and guidance. Faith-Based Initiatives: Engaged in faith-based community projects, working closely with religious leaders and organizations to drive positive change. Professional Affiliations
HALIFAX CHAMBER, HUMAN TRAFFICKING TASKFORCE, COMMUNITY BETTERMENT GROUPS Leadership Class XXV, Community Planning, Business Development Chair of Faith Alliance – Circuit 7 Human Trafficking Taskforce Collaboration with Black Clergy Alliance & Pastors Prayer Gathering, City of Daytona Beach Mayor’s Office, and City & County law enforcement.
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