Business Development Social Media

Michelle Chandler-Goodrich

Phone: 520-***-**** Email: ********@**************.***

Professional Summary

I am a seasoned and multifaceted marketing and brand professional, with a wide range experience in marketing and operations. I am highly-skilled in assessing and processing marketing data and team management, as well as demonstrating a clear understanding of marketing trends, brand strategy, multimedia, and event planning.

Education

Undergraduate ~ Arizona State University, Tempe, Arizona; *B.A. Degree Highlights

WORK DIRECTLY WITH CEO,CFO,CMO PRESS RELEASE

COORDINATE ADVERTISING & PAID MEDIA NETWORKING & PUBLIC RELATIONS COMMUNITY OUTREACH & EVENTS SOCIAL MEDIA / SEO

DEVELOP, STRATEGY, & MARKET SALES/ INCREASE ROI %

MANAGEMENT & BUDGETING TECHNICAL PROFICIENCY

CORPORATE BRANDING BUILD POWER PARTNERSHIPS

INTERNAL COMMUNICATIONS TARGETED DIGITAL MEDIA

OVERSEE ADVERTISING & MARKETING MAINTAIN POSITIVE PUBLIC IMAGE Accomplishments

Over the course of 20 years, I have built and branded a number of marketing platforms i.e. medical, professional, and retail. Most of this work was done at a grassroots level via partnerships with physicians, staff, administrators, vendors, print, multimedia, and community contacts. I have served as a P.R. contact for interviews, administered messaging, presentations, and sales events. Through recommended development and implementations of marketing, sales planning, and budget, I have established and managed a number of sales teams (up to 30 employees), exceeding ROI by 21%. I have designed multiple website content, advertisements, newsletters, marketing strategies, advertising campaigns, and press releases i.e. www.elpasohousandpet.com (a former client) Professional Experience

Brand Marketing Business Owner: Smart Shark Marketing Gilbert, AZ June 2017 – Present

● Organically build, brand, manage writing content, and execute marketing strategies for small businesses.

● Manage and organize SEO (i.e hootsuite, mailchimp), marketing, events, media, and press releases through CRM (i.e Salesforce and Infusionsoft)

● Develop and implement strategies for marketing, internal communications, public relations, earned media, owned media, sponsorships, and community networking.

● Provide marketing information, trends, and strategy that create and build community outreach and connection, in conjunction with digital branding.

Marketing Director: AZ Family Law Attorneys Phoenix, AZ Aug 2015 – June 2017

● Create, build, and organize a monthly foster care networking program to establish power partnerships in the community, increase brand awareness, and facilitate and increase ROI by %30.

● Coordinate advertising/ paid media strategies with an emphasis on targeted digital media and engagement campaigns.

● Building and branding the entire marketing platform from scratch via online presence writing content, social media networking, promoting and attending marketing events.

● Worked with clients, external and internal media communication, and market strategy via CRM infusionsoft and community engagement.

Customer Service, Marketing & Sales: Godaddy, Chandler, AZ Aug. 2014 to Aug 2015

● Manage product updates, expired products, and customer service in digital marketing

● Connect, sale, and organize brand management and business options for new clients

● Up-sale and manage the advertising and promotion of clients website and marketing budget effectively.

● Optimizing resources and evaluating potential ROI for clientele. Marketing Director: Platinum Medical Group Phoenix, AZ April 2009 – Aug. 2014

● Develop and execute comprehensive marketing strategies to promote health care services, online and in-person.

● Oversee advertising campaigns, digital marketing efforts, and promotional activities to reach target audiences effectively.

● Manage media relations, press releases, and public relations activities for external medical communities.

● Ensure effective internal communications by developing communication strategies, newsletters, and employee engagement initiatives

● Collaborate with corporations and local companies to ensure all advertisements, communications, marketing materials, and activities support the corporate brand and message.

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