Ronald Carter Jr
National Director of Sales
***- ***-****, *****************@*****.***
Results Driven
Clean Background, Clean Driving Record
Experience Driven Industry Professional with a Passion for Sales and Proven Track Record in Sales & Distribution and Managing Sales Teams & Customer Relationship, Understand CODB with Regional & National Chains & Distributors
Management Systems
Training & Development
Target Selective Hiring
Promotion Planning
Review Schedules Preparation
Schematics * Planograms
Customer Service & Relationship Management
P&L Sales & Labor Forecast
National Corporate& Regional Level Account Management
National & Regional Distributor Management
Experience
MDB Sales logistics LLC -Chief Financial Officer
Manage a $10 Million Dollar Business
Expedited Transportation Company Across US & Canada
Fleet of Sprinter Vans & Box Trucks
June 2019- Aug 2024
Build out 30-60-90 Day Road Map Strategy for Company (Sales & Logistics)
Setup Fleet Card Provider, Dispatch Companies, Fleet Service Account, Secure Vehicles
Recruit Hire & Train Drivers strategically across the US
Forecast & Manage the P&L
Negotiate Freight Rates with Dispatchers& Brokers
Expand Company into Other Divisions
Rivo USA Brands -National Director of Sales
National Company Specialize in License Brands in CGS in Grocery, Frozen, Deli with Specialty in Confection-Chocolate, Baking Categories Brands such as The Cheesecake Factory, Skinny Girl, Mrs Fields Cookies, Fruit Forest Europe Brand to US Market Proof of Concept Brands into Major Retailers across the US & Export $15 Million
Aug 2016 -June 2019
Strategy -Game Plan to Market
Broker Setup 12 Across the US
Manage 2 Regional Managers in US East& West
Pricing, Promos, Slotting Requirement
Support Broker Review Calendars, -Presentation, Samples
Evaluate Brokers Performance
Target Customers in Natural Channel or in Natural Sets in Traditional Grocery (Sprouts, INFRA, NG, and the Major Retailers, Albertson, Kroger, Publix, Wakefern, Walmart,Target, TJmaxx, Marshall, Home goods, Ross, Burlington )
Target Distributors UNFI, KEHE
Forecast & Budget for Production
Manage P& L
National Shows (ECRM, Expo, Sweets & Snacks, UNFI, KEHE)
Alpine Valley Bread Company- National Sales Manager
Mesa Arizona Small Bakery Establish in Early 2000s specialize in Food Service Accounts Restaurant Chains to Delis to Regional & Small Chains & Independent Accounts in Arizona
Goal is to Expand into a National Presence with Cleaner Ingredient’s and Healthier Line of Breads, Rolls, Buns I was Hired to Lead the Charge Reporting directly to the Owner & President of Sales
Company was a $6 Million Dollar Company in 2007 we contributed to the success of building a out a $80 Million Dollar Company by 2016 and Company was Sold to Flowers Baking Company The Product was available in +20,000 Doors Across US & Canada, Japan, Mexico Distributors- UNFI, KEHE, DPI, Tonys, Monterrey, HFA Retailers- Albertson, Kroger, Wakefern, Costco, Sprouts, Raleys, and Major Contributor to Private Label for Costco, Aldi, Raleys, Sprouts
Sept 2007 -Aug 2016
Build out the Customer Base in Ca, AZ 1st to gain Traction Present to Distributors for New Business Via Email Blast, Mail in Samples Ride Along, Sales Meetings
Work on Presentation & Sales Flyers with Marketing Department
Buildout Distributor Network National
Work with Costco on Pricing Parity to Market for Branded and Private Label
Create a Template Schematic for Natural Set & Traditional Sets
Major Contributor to Sprouts Private Label
Build out Calendar Road Maps for Reviews
Manage 4 Regional Sales Manager – Target Accounts through Distributor, Budgets, Payroll, Vacations
Responsible and approve all expenses and Marketing Promotional to include sample campaign.
Budgets /Forecasts
JJC Delivery LLC -Owner of Distribution
March 2003- Sept 2007
Brands- Bon Appetit Pastry Snacks, Sara Lee Bread & Bagels, Hostess Snacks Herrs Chips, Bazzani Cashew & Nuts, Joeys Snack Cakes
500 Accounts -Grocery, Mass, Drug, C Stores in Southern California
6 Drivers
$2.5 Million Business
Budgets/Forecast Ordering
Manage the Operation
Route Rides
Meet with Market Manager
Solicit New Business
Resets /Schematic
Promotion Planner
Coca Cola Enterprises -Branch Manager- Key Account Manager- Sales Manager-District Sales Manager 1&2 -Operation Delivery Manager Account Manager 1&2
Managed and Worked in Multiple offices throughout my Career in Southern California,
Managed Sales Teams up to 20, Drivers 16, District Managers 4, Merchandiser 36, Delivery Supervisors 2 and Office Staff
Route Rides (Training & Development) Performance Reviews
P&L Labor Sales Forecasting
Dispatch Loads& Hot Shots
Small Branch 2 million Case to Large Branch 26 million Case
June 1991- March 2003
Selected to be on a Pilot Program for Cat 2 Sales to Hunt & Solicit New Business with Programs to expand the Cat 2 Business
Top Sales & Manager in Country year over Year by Sales, Surveys, and Prizes
Help Train Managers on Margin Minder
Created a Night Delivery Program to C Stores and Introduced Sales & Merchandiser Teams