Marketing Manager Business Analyst

Summary

Brand Marketing professional with over ** years of experience in brand planning, strategy, consumer insights, testing and analysis. Driven to achieve exceptional business growth by creating engaging and impactful experiences for B2B and B2C audiences. Proven ability to lead teams and partners through effective planning, innovative product development strategies, optimization opportunities and best usability practices to ensure delivery of high-quality, impactful projects. Customer-focused and solution-oriented, with effective collaboration and communication skills.

Skills

Brand Management, Brand Strategy, Digital Marketing, Portfolio Management, Project Management, Customer Experience, Marketing Operations, Business Operations, Campaign Strategy, Cross-functional Collaboration, CPG, B2B, Interpersonal Communication, Innovative Solutions, Finance, SKU Optimization, Integrated Marketing, KPIs Product Development, Growth, Data Synthesis, Analysis, Customer Insights, Digital Optimizations, Product Management, Engagement, Adaptability, Leadership

Experience

Marketing Manager

EchoStar / Video Services: Sling TV and DISH Network, Englewood, CO (9/2021 – 8/2024)

Crafted and implemented digital marketing merchandising strategies, multi-channel campaigns and new targeting capabilities for over 60 growth initiatives increasing sales up to 22% year-over-year.

Developed targeting and segmenting strategies for multi-channel campaigns boosting conversions by 14% and engagement by 29% across landing pages, social media, email, SEO/SEM and email.

Planned promotions targeting competitors’ customers using customer segmentation capabilities, testing new offers and a personalized customer journey that resulted in an 18% sales lift.

Led the digital transformation of B2C and B2B websites to a CMS platform, authored page templates and developed strategies to support targeted, personalized customer experiences.

Drove the successful delivery of complex projects and go-to-market campaigns with aggressive deadlines by managing strategy, requirements, analysis and execution of critical adaptations.

Guided cross-functional teams through planning, creative development and execution while monitoring deliverables for brand consistency, accuracy and application of best practices that gained efficiencies and achieved high-quality standards and output.

Analyzed product performance data, presented strong recommendations to leadership and made data-driven decisions that optimized performance and increased growth 21%

Increased conversion rates 8% using web apps to innovate customer experiences for site merchandising, A/B testing, marketing automation, UI/UX, mobile optimization, SEO, real-time customer data, customer journey mapping, digital advertising, strategy and reporting.

Coached an ecommerce team achieving short and long-term revenue goals with ownership of all digital marketing strategy, web implementations and new product functionality,

Product Manager

OnTech Smart Services / EchoStar, Englewood, CO (3/2020 – 8/2021)

Developed strategic plans, managed product and prioritization for the home product portfolio, and SKU optimization, maximizing short and long-term revenue and growth

Communicated requirements, risks, deadlines, resource allocation plans and updated budget.

Oversaw new process and workflows, project progress, design, budget and cost analysis.

Partnered with Google, Boost Mobile and HughesNet teams to launch new collections of bundled home products and to create strategies that increased sales up to 35%.

Directed the creation of a B2B sales app for Google partner products that added automation, increased sales by 19% and enhanced integration of billing systems to gain 35% efficiency.

Sr. Business Analyst and Business Analyst III

DISH Network / EchoStar, Englewood, CO (9/2011 – 2/2020)

Managed and implemented over 400 projects including new product and offer launches, brand refreshes and website redesigns.

Supported business goals, growth strategies, planning, UI/UX design, content creation, cross-functional collaboration for digital projects that drove 42% of direct company sales.

Analyzed performance and opportunities to recommend optimizations and apply best practices to address customer painpoints that significantly enhance customer journeys.

Led product, marketing and IT teams through working sessions to review road map, value propositions and identify top priority visitor journeys to optimize for maximum conversions.

Implemented a Voice of the Customer campaign, “Tuned In to You,” that focusing on identifying consumer needs using survey data that reduced churn to 1.5%.

Recognized for excellence in managing complex project requirements, problem-solving and enforcing best practices and QA standards with cross-functional teams.

Education

B.S. Mass Communications/Marketing. St. Cloud State University, MN. Minor: Graphic Design

Tools and Certifications

Content: Figma, Adobe Creative Suite - Photoshop, Illustrator, InDesign, XD, Premier Pro

CMS, Analytics: Adobe Experience Manager (AEM), Adobe Analytics, Google Analytics, Quantum Metrics

Analytics and UI/UX Sessions: Quantum Metrics - Continuous Product Design, Google Analytics

Office Administration: Microsoft 365 - Excel, Word, PowerPoint and Google Suite

CRM and Project Management: Salesforce, Jira, AirTable, Wrike, ServiceNow, Rally, Hive

Tealium Digital Velocity: Customer Data Integrations

SEO, Accessibility and Compliance: SEMRush, Google Site Improve

Scrum Master Alliance: Certified Scrum Product Owner

Quantum Metrics: Continuous Product Design Certification

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