Marketing Manager/Director

REGGIO CHUA TOPACIO

PROFESSIONAL EXPERIENCE

REAL ESTATE ADVISOR

May 2021 - Nov 2021 ARTHALAND Manila-

- Successfully marketed and sold luxury properties at 500% above market rate.

- Collaborated with real estate partners in the US, Australia, and the Philippines to drive sales and achieve key milestones.

MARKETING CONSULTANT

January 2019 – December 2019 Luneta Ice Cream (Netherlands) Remote

-Planned and implemented comprehensive marketing communication strategies to drive brand growth and market penetration in untapped territories.

-Produced high-impact content, press releases, and other PR materials that effectively engaged target audiences and generated positive media coverage.

- Spearheaded the brand's successful launch in the UK market, leveraging digital PR and strategic partnerships to build brand awareness and drive sales. OPERATIONS MANAGER

June 2017 – December 2018 Brand Ambassadors Corp (Manila) Manila

- Supervised and mentored account servicing teams, ensuring efficient execution of on-ground marketing activities for various clients in the FMCG and electronics sectors.

- Successfully managed client relationships with major brands like Nestle and Samsung, consistently exceeding performance expectations.

- Created persuasive presentations and proposals that secured new business opportunities and increased revenue by 30%.

- Implemented process improvements that streamlined operations and boosted team productivity by 50%.

Mobile: +639*********

Email: **********@*****.***

Location: General Trias, Cavite, PHILIPPINES

SALES & MARKETING SPECIALIST (Part-Time)

Aug 2022 - Present HARBIN PROTOCOL Remote

- Directed the execution of B2B & B2C sales & marketing strategies, fostering lasting partnerships and alliances for organizational benefit.

- Held the role of Social Media Chief, ensuring the consistent release of high-quality communications online.

Career Objective

To be an effective communication specialist for an integrated corporation that embraces change, strives for innovation and seeks only to produce effective product that sells.

Notable Achievements

Over Two decades of relevant experience in advertising agencies for personal care products, home care products, tobacco, food & beverage, automotives, consumer electronics, mobile in the Philippines, Vietnam, Saudi Arabia & UAE.

Relevant Skills & Qualities

- Extensive knowledge in integrated and experiential marketing gained from activation campaigns conceptualized and implemented

- Aptitude in managing business units and multi-functional teams

- Proactive and committed, able to rapidly assimilate new methodologies, processes, technologies, industries and cultures

- Comfortable in both autonomous and collaborative environments

- Excellent interpersonal and communication skills providing the ability to operate efficiently at all levels and across all disciplines MARKETING CONSULTANT

November 2016 - March 2017 Bend Studio Dubai

- Managed a portfolio of SME clients, overseeing all aspects of account management and new business development for a creative agency specializing in digital content creation.

- Developed and implemented effective sales and marketing strategies to acquire new clients and grow existing accounts within Dubai's SME market.

- Established standardized processes and procedures to optimize agency operations, improve workflow efficiency, and enhance client satisfaction. LINKEDIN:

https://www.linkedin.com/in/redgetopacio/

SLIDESHARE:

https://www.slideshare.net/hemisphere1234

STRATEGIC PLANNING MANAGER

August 2010 - June 2013 Dentsu Alpha Limited - Vietnam Ho Chi Minh City

- Led the development and implementation of strategic marketing plans for a diverse portfolio of clients, ensuring alignment with business objectives and target audience needs.

- Conducted in-depth market research and competitive analysis to identify opportunities and inform marketing strategies.

- Collaborated with cross-functional teams, including creative, media, and account management, to execute successful campaigns that delivered measurable results.

Key achievements:

- Abbott Grow Campaign: Generated a 200% increase in agency revenue through a highly effective integrated marketing campaign.

- TH Milk Campaign: Developed a strategic marketing plan that contributed to 70% of the agency's total revenue.

SENIOR PROJECT MANAGER

June 2006 - July 2007 Ogilvy Action Manila Manila

- Effectively managed and delivered complex activation programs for a diverse portfolio of clients in the telecommunications, financial services, FMCG, and automotive industries.

- Successfully rebuilt client trust in a critical project for Motorola, ensuring its successful execution and contributing significantly to agency revenue.

- Provided guidance and mentorship to a team of junior project managers, fostering their professional development and ensuring the on-time and on-budget delivery of multiple simultaneous projects.

- Demonstrated expertise in project planning, budget management, risk mitigation, and stakeholder communication.

ACCOUNT DIRECTOR

June 2013 – February 2014 Scarlet Communications - Vietnam Ho Chi Minh City

- Directed all aspects of agency operations, overseeing a team of 35 professionals across various departments, including client servicing, creative development, logistics, and project management.

- Successfully planned and executed a diverse range of high-profile events and marketing campaigns for major international brands.

- Demonstrated expertise in event management, project coordination, client relationship management, and team leadership.

- Notable projects included large-scale events for JTI, Pepsi Suntory, IBM, Renault, and Oppo, consistently exceeding client expectations. FIELD MARKETING EXECUTIVE

March 2000 - May 2006 Arc Worldwide (Leo Burnett Manila) Manila

- Planned and executed integrated marketing campaigns across multiple channels for a diverse portfolio of P&G brands, encompassing laundry, personal care, hair care, and household products.

- Served as the primary point of contact for P&G, effectively managing client communication, project timelines, and creative development.

- Collaborated with internal teams and external partners to deliver impactful marketing activations, exceeding client expectations and driving brand growth.

- Contributed to award-winning campaigns recognized for their creativity and effectiveness in P&G's global internal awards program. ACCOUNT DIRECTOR

July 2007 - May 2010 Venus Communications (Saatchi) - Vietnam Ho Chi Minh City

- Led a high-performing business unit that consistently exceeded revenue targets, generating over $12 million annually.

- Promoted to Account Director within two months to manage key global accounts, including P&G.

- Secured major new business wins, such as GS E&C, which contributed 40% to agency revenue.

- Managed a diverse portfolio of international clients, including IBM, Bosch, Sanofi-Aventis, San Miguel Corporation, British Petroleum, and Diageo.- - Group Account Director (Short-term Contract) Geometry Global Vietnam (Ogilvy – WPP), Ho Chi Minh City Apr 2014 – Oct 2014

- Provided strategic leadership and account management for a portfolio of tobacco brands, overseeing regional marketing initiatives and ensuring compliance with local regulations.

- Coordinated with global teams to develop and implement integrated marketing campaigns, ensuring brand consistency across international markets.

- Successfully launched new products, managing all aspects of the go-to-market strategy, including market research, product positioning, and distribution channel management.

- Enhanced professional expertise through participation in Ogilvy's global training programs on tobacco consumption, packaging design, and shopper marketing.

ACCOUNT DIRECTOR

November 2014 – October 2016 Fineco Management Corporation/Cozoz Inc Manila

- Developed and executed shopper marketing strategies for Puregold, a leading supermarket chain in the Philippines, optimizing in-store promotions and brand activations to drive customer engagement and sales.

- Provided expert guidance on retail space optimization, visual merchandising, and promotional campaigns to maximize revenue generation for various brands.

- Conceptualized and implemented a comprehensive marketing strategy for Traveling Museum PH, a non-profit organization, leveraging PR, digital marketing, and social media to build awareness and secure sponsorships with a limited budget.

IN-COUNTRY REPRESENTATIVE/CHIEF CONSULTANT for Vietnam January 2013 – November 2014 Meat and Livestock Australia under Grupo Sorbetero Hybrid - Manila/HCM

- Served as the primary point of contact for MLA in the Philippines and Vietnam, overseeing the importation, distribution, and marketing of Australian lamb and beef products.

- Navigated complex trade policies and regulations in both countries to ensure seamless product delivery and compliance.

- Cultivated strong relationships with key stakeholders in the food industry, including distributors, wholesalers, retailers, and hospitality businesses.

- Organized and conducted product demonstrations, culinary workshops, and educational seminars to promote proper meat handling and increase product knowledge.

EDUCATION

DELA SALLE UNIVERSITY (Manila)

Bachelor of Arts in Organizational Communications, Sept 1999

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