Farrah Nelson
Relocated to Baltimore, MD
**************@*****.***
SUMMARY OF QUALIFICATIONS
Successful Medical Device Executive with a proven track record in sales and clinical support. Strategic thinker, team
facilitator, and dynamic leader. Quickly adapts to challenging market conditions and effectively manages change.
Focused on achieving key short and long-term goals, maximizing revenues, and driving efficiencies across a sales
territory. Highly proficient in building and developing strategic, high-level, long-term business relationships.
KEY AREAS OF EXPERTISE
Dental Market Development CRM
Physician Office Clinical Training Sales Growth
C-Suites Cold Calling National Accounts
Product Education Program Management Contract Negotiations
PROFESSIONAL EXPERIENCE
7/23 – 12/6 (relocated to MD) Southern Orthodontic Partners, Tampa, FL
An Orthodontic Service Organization
Territory Sales Manager, Winter Haven, Tampa, Bradenton, Sarasota
Manage a $14M territory and over 300 customers in sales of orthodontic referral services
to Dentists, Oral Surgeons, Endodontists and Periodontists.
● Generated over $2M in new total revenues
● Cold called and opened 150 major new accounts
● Achieved average annual quota of 120%
● Ranked #1 in Company Sales Force out of 14
● Grew referral partners by over 200%
● Converted 70% of patient referrals to treatment starts
6/20 – 7/23 Crown Packaging, Inc., Nashville, TN
Territory Sales Manager TN, KY 1/21 – 7/23
Sales of packaging capital equipment and consumables to retail and consumer goods
companies at the C-Suite and Executive levels. Consulted with customers to develop
custom packing solutions to meet requested needs, and negotiated all pricing.
● Promoted from Inside Sales Manager after eight months
● Generated $1.2M in new revenues in first year
● Cold called and opened over 300 major new accounts
● Secured largest total equipment sale for 2022- $80,000
Inside Sales Manager 6/20 - 1/21
Strong cold calling prospecting and maintaining customer relationship skills. Managed
inbound sales inquiries, converting 50% into paying customers. Managed sales pipeline
using CRM system, tracking over 300 client interactions weekly.
Farrah Nelson, pg. 2
EDUCATION
Bachelors of Science, Business Administration John Carroll University, University Heights, OH
Marketing, Minor in Entrepreneurship Boler College of Business, University Heights, OH
ATHLETICS
Division III Student Athlete, Lacrosse John Carroll University, University Heights, OH
USAAI Athlete, Europe USA Women’s Lacrosse Team
Head Lacrosse Coach Cleveland, OH Jan 2019- 2020