Cindy L. Treiber
Garden Grove, CA 92844
Cell: (949) 371 - 3911
********@*****.***
Summary
Results-oriented professional who brings over 30 years of diverse professional accomplishments in catering sales and special events in both branded and non- branded hotel environments By incorporating operational expertise and superior sales ability Cindy is a force to be reckoned with. By putting the needs of the client first and providing exceptional service she has generated millions of dollars in revenue for catering and events.
Skills
Revenue Growth Strategies
F&B Operations
Sales & Marketing
Event Design & décor
Client acquisition
Budgets & Forecasting
Opera / Delphi/ CI/TY
Culinary Operations
Menu Planning
Mentoring & Leadership
Business Development
Restaurant Event Sales
Networking /
Tradeshows
Contract Negotiations
Vendor Relations
Accomplishments
Increased sales $300,000 to over a $1 million sales increase for Anaheim Plaza Hotel & Suites.
Leveraged 95% in business referrals.
Ensured customer service and satisfaction was afforded highest priority and attention at all times.
Established a strong rapport that propelled team members to meet rigorous time lines and goals.
Renowned for superior leadership ability optimizing catering, corporate and special event services.
Launched proactive marketing and sales strategies that leveraged higher revenue growth and long term satisfaction.
Planned, organized and completed special projects on time and within budget guidelines.
Over 20 years of experience with multicultural weddings, including building very close relationships with Pakistani and Indian caterers.
2
Experience July 2021 – Present
Sheraton Garden Grove - Anaheim South Hotel, Garden Grove, CA Assistant Director of Sales
Served as the interim Director of Food and Beverage overseeing the day to day operation of restaurant, kitchen and banquet teams or the first 14 months of employment in the absence principal food and beverage leader as the position was eliminated during the pandemic. Current responsibilities include responsible for selling and servicing over $880,000 in annual banquet revenue which is a 50%v increase YoY and the highest banquet budget in the history of the hotel. Additional responsibilities include booking 5,000-group rooms annually.
• Raised the average check on social catering events $5.50 YOY
• Achieved a 98% event satisfaction a score for 2022, up 17% from 2021
• Introduced 40 new clients to the hotel in 2022 that generated $50,000 in new found revenue
• Increased the 2023 back log of catering business by $68,000 Experience June 2020 – May 2021
The Palms Independant Retirement Community – Sales Leader
● Worked independently to establish relationships with families and potential residents
● Cold Calls daily from 30 to 40 to search for new residents
● Worked with paid advisors to establish relationships with potential residents
● Produced business plans monthly and quarterly
● Attended networking events weekly
● Created and held networking events at the community to create relationships with outreach clients for referrals for new residents
Experience June 2017 – March 2020
Atrium Hotel, Irvine, CA – Catering Sales Manager/ Restaurant Manager/Bar Manager
● Stepped into a disorganized and unproductive department
● Within six months, I successfully duplicated catering and event revenue by contacting clients from my existing network
● Improved service by streamlining the efforts of the banquet department
● Managed costs to return greater profits for the department
● Introduced other ethnic events to property
● Excepted additional responsibilities running by running waitress and bar staff
● Improved presentation and sales in restaurant
● Created seasonal themes and coordinated the production of holiday decor 3
October 2016 – June 2017
Annabella Hotel, Anaheim, CA - Director of Catering
● Oversaw monthly food and beverage budget and hotel meeting room rental budget; met or exceeded every month
● Book corporate convention events for 150 to 500 people, within one year’s time, I successfully doubled catering and event bookings
● Worked alongside food and beverage manager to customize menus and ensure successful events
● Instructed BEO meetings, made diagrams and did all Banquet Event Orders through Opera April 2002 - October 2016
Anaheim Plaza Hotel and Suites, Anaheim, CA - Director of Catering
● Drove business growth overseeing banquet services; planning and coordination of special events
● Deliver excellence in customer service consulting, organizing and launching projects
● Negotiate contracts; collect deposits and supervise operational set-up
● Oversee purchasing management, menu planning, booking, training, and advertising fundamentals
● Meet rigorous timelines, working in correlation with Banquet Manager and Executive Chef
● Launch regional bridal shows; market exclusive restaurant services August 1990 - September 2005
Hughes Market, Murrieta, CA - Deli/Dairy Manager
● Worked proficiently in a fast-paced, customer driven environment supervising 15-member team
● Oversaw and ordered daily purchasing of up to 1,300 perishable products
● Generated repeat business and referrals by creating eye-catching displays and contests March 1990 - December 2001
The Complete Wedding, Santa Ana, CA - Wedding Consultant/Manager/Sous Chef
● Delivered excellence in wedding planning and consultation services
● Established a cohesive rapport with bride and bridal parties during special planning and coordination of wedding events
4
● Maintained tenacity managing menu preparations for up to 400 guests
● Monitored and supervised full-scale cleanup operations of all sites September 1999 - October 2001
Le Bistro Cafe, Embassy Suites Hotel, Anaheim, CA - Catering Sales Manager
● Led Marketing and sales direction of high growth corporate/special events
● Provided personalized assistance in specialty catering, decoration and entertainment services
● Increased performance, monitoring and supervising team through project development and completion
● Maintained sales administration; file management, invoicing, and follow up services May 1983 - September 1988
Bob Burns Restaurant, Anaheim, CA - Bar Manager
● Ensured a warm, friendly atmosphere while supervising and managing bartending/cocktail services
Education
Fullerton Junior College, Fullerton, CA - Associates of Arts: General