Marketing Manager Creative Director

JEFF BOETTGER

Marketing Manager

717-***-**** • ************@*****.*** • Online Portfolio: www.behance.net/JB15Creative

LinkedIn: https://www.linkedin.com/pub/jeff-boettger/23/3b7/739

Lancaster, PA • Relocation Is Not an Issue for the Correct Opportunity

CAREER EXPERIENCE:

ROECHLING MEDICAL October 2021 – Present

Manufacturing services of plastics processing’s & precision assemblies technologies for the Medical, Diagnostics & Pharmaceutical industry.

https://www.roechling.com/us/medical

SALES/MARKETING COORDINATION (B to B, B to C)

Create & manage all marketing materials in support of the sales department.

Manage social media

Corporate communications

ARMSTRONG April 2021 – October 2021

Forklift Operator, Load Trucks

SIGN MEDIX November 2018 – February 2020

Mid Atlantic Custom Environmental Sign Co. / Branding & Marketing Firm

http://signmedix.com

CREATIVE DIRECTOR / MARKETING DIRECTOR (B to B, B to C)

Responsibilities:

Create environmental publications with accompanying white pages

Social / Multi Media Management / Design Lead

Internal/External Communications & Public Relations

TROP GUN SHOP July 2017 – November 2018

Fire Arms Retail, Online, Range & Club

http://tropgun.com

MARKETING DIRECTOR / CREATIVE DIRECTOR (B to B, B to C)

Accomplishments:

Develop campaigns for new customer & membership retention

Create content for membership level programs

Internal/External Communications & Public Relations

Responsibilities:

Manage the advertising department leading the internal & external brand messaging & media kits

Develop in-house print & online marketing support with ecommerce

CONSULTANT January 2003 – July 2017

Experiential Creative/Marketing Consultant

EXPERIENTIAL CREATIVE/MARKETING DIRECTOR – EVENTS (B to B, B to C)

Accomplishments:

Develop events for various organizations & Fund raising

Band bookings, Calendar shoots & promotions

Events planning: Holiday, Specialized, Theme, Veteran’s Day celebrations

Gusto’s Restaurant, Conestoga Country Club, Shot & Bottle, The Village Night Club, Tobias S. Froggs, Savannahs on Hannah, Fete En Noir & Fete En Blanc Lancaster

OAKWORKS May 2014 – November 2015

International Spa, Massage & Medical Tables

http://oakworks.com

CREATIVE DIRECTOR / MARKETING DIRECTOR (B to B, B to C)

Accomplishments:

Managing the advertising department

Catalog design, layout & production & product photography, video editing

Providing marketing support collateral for trade shows corporate meetings

Maintaining vendor relations & company clientele

Internal/External Communications & Public Relations

FT FREELANCE CREATIVE & MARKETING October 2003 – May 2008 & February 2011 – May 2014

National Brands Under US Coinboards Harley Davidson, Gerber Knives, Zippo, Jack Links, Horton Crossbows

Accomplishments:

Streamline designs, campaigns & marketing strategies securing US Coinboards business

Constructing logo design & campaigns for Team Snack Can & Pink Collection

Product development & managed freelancers for these

Responsibilities:

Building catalog design

Executing product photography

http://www.primitivesbykathy.com * http://kinseysinc.com * http://www.uscoinboards.com http://marketingworks.net * http://ercofusa.com * http://www.pennsylvaniaequestrian.com

HERLEY INDUSTRIES, INC. October 2009 – February 2011

http://www.ultra-electronics.com

Aerospace Defense Industry

CREATIVE DIRECTOR / MARKETING MANAGER (B to B, B to C)

Accomplishments:

Redesigned the catalog & white pages to compete with the three major industry leaders

Arranged special events – Created the Veteran’s Day Celebration format that was implemented corporate wide

Responsibilities:

Handling all internal & external corporate communications

Created marketing collateral, apparel design & tradeshow booth development

Trade shows / Events

OUTBACK TRADING COMPANY May 2008 – July 2009

http://outbacktrading.com

International Outdoor Apparel

ART DIRECTOR / BRAND MANAGER (B to B, B to C)

Accomplishments:

Website redesign

Photo direction: studio, site shoot logistics

Consolidated seven annual catalogs to two (saving the company countless

Catalog & website redesign - Streamlined the information from an editorial format to a user friendly, bullet pointing the key elements

Responsibilities:

Trade shows/Annual meeting coordinator / Retail signage

Press releases / Public relations

CLIPPER MAGAZINE March 1999 - October 2003

http://www.clippermagazine.com

National Coupon Magazine

SR. ARTIST III (B to C)

Accomplishments:

Developed “The Scene” an alternative / social magazine for Clipper

Mentor team members, Chosen to be one of twelve artists for the Special Projects Team

Hand picked to be the public relations liaison between Clipper & Hershey Concert Promotions

Responsibilities:

Design magazine ads & covers

Managed the production of the magazine for the team I was part of

TEAM MANAGEMENT: Manage Teams of 3-15, Portfolio Reviews, Performance Evaluations, Training

& Interviewing Process

IN-HOUSE & AGENCY EXPERIENCE

EDUCATION: Associates Degree: The Art Institute of York Graphic Design / Marketing BACHELORS: Currently Pursuing

CATEGORY EXPERIENCE

Aerospace Defense Automotive Business to Business Business to Consumer Communications Environmental Fashion & Apparel Food & Beverage Gaming Government Healthcare & Medical Home Décor Non Profits Performing Arts Publishing Retail Sports & Sporting Goods Technology Entertainment

(AI) Intelligence Experience

DEI Certified

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