Social Media Customer Service
Resume:
209-***-**** *****.******@*****.**
Profile
• Marketing, Advertising, Promotions/Events, Web
expertise
• Passionate about philanthropic projects /
environment integrity and sustainability
• Leadership and team collaboration and empow-
erment
• Entrepreneur/Copywriter/Photographer/Art
Director
• Loyalty Program & Brand Management
• Strategic and operational experience
• Ability to effectively conceptualize, develop and execute web and customer programs that deliver
on business goals
• Opportunity Initiator, Trouble Shooter, Revenue
Generator
• Effective online and offline marketing initiatives
• Social Media Enthusiast
Professional Experience
Director of Marketing & Public Relations
WORKS by JD 2024-present
Responsible for all internal and external marketing initiatives, company events, agency liaison, sales mentor Marketing Consultant (Asian Brands - ManchuWOK, KORYO, Koya Japan, KIMCHI, Sukiyaki, Tiki-Ming) MTY GROUP CANADA 2019-24
Responsible for National, LSM, LTO and Delivery programs, newsletter development, google reviews, customer service, MTYU Mentor, Franchisee Bulletins, Menu Board development, Operational Ideation & hybrid troubleshooting.
• Launched 3 National, Digital Consumer Loyalty Programs November 2021
• Launched QR program for Google Reviews and developed API responses
• Developed Shopping Mall contact list to build relationships and source marketing opportunities across Canada
• Developed new and improved menu boards, page content for delivery aggregates and website for KIMCHI brand Director, Strategic Initiatives and Partnerships (SCENE-Scotiabank/Cineplex Reward Program) Promoted SCOTIABANK 2009-12
Responsible for all Scotiabank SCENE client and employee communications (Debit, VISA, Multicultural etc.)
• Initiated TV Pilot with CITY TV - Downright Domestic – Top 10 No Money Fun, and developed segment to feature SCENE and Scotiabank sponsorships
• Initiated and developed an educational tutorial for SCENE customers and employees on program benefits (in theater DPS and .com usage)
• Created a national employee educational campaign to communicate the benefits of SCENE by offering a participation incentive (83% compliance)
Senior Manager, Brand Marketing & Sponsorships
SCOTIABANK 2007-09
Responsible for leading, developing and executing across all marketing mediums (TV, radio, newspaper, magazine, point of sale, cinema, web and events). Programs included: NHL Canada, Scotiabank Nuit Blanche, Scotiabank Giller Prize, and CWHL, ScotiaCares, ScotiaFunds, Multicultural, RSP, VISA, Small Business, Student Line of Credit etc.
• Lead cross department team, wrote, developed and executed inaugural community hockey program for all markets across Canada (90% participation year 1)
• Key contact with City of Toronto, solicited and managed 60 volunteers, negotiated Cineplex participation and contra for web development and increased previous charitable donation by 100%
• Developed internal contests to increase employee participation with ScotiaCares resulting in a 400% increase and 208% increase in submissions
• Lead and initiated a national retail presence with Chapters/Indigo for ‘Guess the Giller’ contest to increase consumer awareness of the Scotiabank Giller Prize (20% increase from previous year)
• Developed, wrote, and art directed the cinematic preshow for the NHL ‘Build Stanley’ Stanley Cup contest
• Instigated development and sale of Scotia Scoti stuffed toy with all proceeds to charity
• Initiated new print options and efficiencies for ‘MAAG’ (employee communication collateral), including calendar, letter from the editor and poster inserts (resulted in approximately $60K in annual savings) Advertising, Marketing Manager
BROOKFIELD HOMES (Ontario) LIMITED 2004-07
Responsible for all media, promotions, advertising, web materials and correspondence, and delivering all marketing requirements for all aspects of the business including sales, décor and construction.
• Initiated and developed MVP, Employee and Trade award programs, company newsletter and assisted in the development and naming of the purchaser portal “Customer Connection”
• Coordinated and hosted the North American Corporate Retreat, developed creative and presentation materials for annual Town Hall meeting, charity golf tournament and holiday parties
• Consistent initiator of new and improved company processes, across all departments, to improve and streamline both internal and external communications
• Developed and copy wrote all internal and external employee and customer communication material Career Highlights
• Negotiated Partnerships for Disney video releases and developed strategic tactical program
• Developed on site program and lead 16 staff to execute Much Music’s Flake & Bake at Blue Mountain
• Negotiated partnerships with Pepsi, Labatt, Frito-Lay, Kellogg’s, Burger King, Chapters/Indigo, Decorating Challenge
• Initiated and developed the first 3D shelf talker, with Act Media, for Skippy peanut butter
• Initiated and developed Finlandia vodka in-bar program “Finnish your Tan” and host to 40 prize winners for weeklong stay in Cancun
• Contracted for promotional division start up and brainstorming for Kellogg breakfast brands pitch -New Business Win
• Initiated and executed a promotional concept “Super Super 7” for the Ontario Lottery Corporation which morphed into
“Winner Takes All” (lottery still in effect)
• Coordinated a 1,500-person event for a Ontario Lottery’s ProLine
• Pitched and won the Foodland Ontario (3 year) account as part of the New Business Team
• Sourced and initiated the mechanics for the first ever “Mooing Milk Carton” promotion (Continues to be a National Campaign)
But wait, there’s more!
Marketing Manager - BRAINSTORM GROUP
• Client - APPLEBEE’S CANADA
Account Director - B STREET COMMUNICATIONS
• Clients – Disney, Humpty Dumpy, Sunkist
Group Client Manager - CONSUMER IMPACT MARKETING
• Client – Much Music
Account Director, New Business Team - CAPITAL C
• Clients - Molson, Frito-Lay, Pepsi
Senior Account Manager – New Business Team-OTIS SAUTER LEGER PARTNERS
• Clients - Unilever, Bacardi, Dairyland, Lindt, Maple Leaf Foods Senior Account Manager / Creative Consultant -MOSAIC MARKETING AND PROMOTIONS - Employee MVP Recipient
• Clients – Second Cup, Ontario Lottery, First Brands, Foodland Ontario, Kellogg’s, Famous Players, Labatt, Corby Promotions Manager - PROMANAD COMMUNICATIONS
• Clients - Ontario Lottery, Bridgestone-Firestone, Benjamin Moore, Vincor/Wine Rack, Ralston Purina, Hershey Education
Bachelor's Degree
Seneca College, Toronto, ON
209-***-**** *****.******@*****.**
Down time
SPANISH/FRENCH
• Initiated second language after school program (Spanish and French) in all 5 of Danvers elementary schools, met with school Superintendent’s approval then proceeded to implement for students K-5 Fall 2020/22
ANNUAL TRAIL WALK
• Initiated and executed first annual Mother’s Day Trail Walk with Danvers Trail Walk Committee/Negotiated prize partners (Staples, Costco, Home Depot, Savers) RECYCLING PROGRAM
• Initiated Great Oak recycling program with School Principal and Town Hall representative ORGANIC CHOICES
• Initiated discussion with Cafeteria Supervisor – to introduce organic lunch choices in Elementary School
SPEED LIMITS
• Introduced Keep Kids Alive Drive 25 speed control program with 1200 home community in California and again in Danvers. Presented the “common sense” bill that allows towns to adjust speed limits independent of bylaw – In effect as of November 7 across MA NEW PRODUCT INCLUSION
• Initiated and secured skid orders of “Green Eyes” wine brand into Costco stores in central valley California
EVENT PROPOSAL
• Presented an in-store opportunity to LCBO to mimic US initiatives (jazz, sauces, spirit day etc.) ANNUAL TRAIL WALK
• Initiated Trail Walk promoting local and Trans Canada Trail systems with the Uxbridge Mayor/Town council
ENVIRONMENTAL FUNDING
• Worked with Stouffville Town Council and the MLRA committee on events and environmental solutions
(secured employee funding Jan’09)
RESTAURANT LAUNCH
• Successfully marketed launch of Sorrento Ristorante in Toronto (web, print, direct mail, PR) WEBSITE DEVELOPMENT/PRINT
• Developed a gift website and promotional flyer for justhinkingofyou.ca gift baskets AUTHOR
• Wrote 3 children’s books – pending publication
ADVENTURER
• 6-week backpack excursion throughout Southeast Asia (Thailand, Laos, Cambodia, Vietnam, China) 55-1 Pickering Street Danvers, MA 01923
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