Marketing Coordinator Social Media
Resume:
Alyssa Reed
LinkedIn Writing Portfolio
**********@*****.***
Senior Content Writer Blackpoint Cyber April 2022 - June 2024
● Led the effort in ensuring a unified brand voice for the company during a hyper-growth stage, which included a staff increase of over 2x and a $190 million growth investment
● Wrote and reviewed copy for the threat research team, including the first Annual Threat Report which brought in 81% net new prospects
● Wrote and reviewed copy for:
Digital marketing, such as multimedia ads, podcasts, social media posts, e-newsletters, and webinars
Brand marketing, including the website, blog, landing pages, and partner portal
Product marketing, such as infographics, case studies, and white papers
Enablement resources used by both the Sales team and customers, including notifications, onboarding documents, and slick sheets Marketing Coordinator Partners Plus June 2021 - April 2022
● Wrote all copy for e-newsletters, the blog, the website, sales materials, and client documents
● Started and maintained the CEO’s personal LinkedIn, as well as the MSP business’ profile
● Sent security alerts and business updates to SMB customers
● Wrote, designed, and prepared all marketing materials, both digital and physical, including 50 mailers a week
● Oversaw the efforts of the company’s 1st-ever Marketing Assistant Field Marketing Coordinator Work2gether December 2020 - May 2021
● Wrote copy for LinkedIn and the blog
● Wrote copy for and designed the monthly e-newsletter, a project I initiated
● Shot product and lifestyle photographs for social media and the website
● Tended to customer and member needs, building relationships and customizing experiences
● Managed the space independently, keeping the space clean and prepped for people Event Coordinator NorthBay September 2019 - December 2020
● Wrote and designed documents such as menus, planning packets, and marketing materials
● Wrote copy for and managed Constant Contact emails
● Planned groups' retreats alongside the customer’s event planner and internal departments
● Hosted groups of 400+ for up to 7 days
● Served as on-site manager of the $33 million facility while delegating work among a team of assistants
Education
James Madison University Harrisonburg, VA Bachelor of Arts School of Media Arts & Design Journalism Concentration Skills
● Technical Writing
● Copywriting
● Editorial Review
● AP Style
● B2B Marketing
● Wordpress
● Wix
● SEMrush
● Asana
● Trello
● Salesforce
● Hubspot
● Keap
● Constant Contact
● Google Suite
● Microsoft Office
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