Digital Marketing Manager

Yossi Del Valle

**** ******* ***** **, **********, IL 60538

Cell: 954-***-****

Email: ***************@*****.***

Portfolio: Yossi Del Valle's Portfolio

PROFESSIONAL EXPERIENCE

Hyzon Motors – Senior Digital Marketing Manager

May 2022 - Present

Spearhead digital marketing campaigns, including Google Ads and Social Media Ads, ensuring alignment with business objectives and delivering strong ROI.

Manage creative strategy and oversee content production, collaborating with cross-functional teams to deliver impactful visual and written marketing assets.

Worked with key stakeholders to roadmap projects, trade shows and events showcasing cutting-edge Fuel Cell Vehicles, enhancing brand visibility, customer engagement and aligning marketing strategies.

Optimize CRM systems (e.g., Microsoft Dynamics) to streamline lead management and improve customer relationships.

Handled 2 different websites and created and maintain high-converting landing pages to drive lead generation and optimize user experience.

BERNINA of America – Digital Marketing Manager – eCommerce

December 2020 – May 2022

Directed eCommerce strategy, including product launches and inventory control, resulting in a measurable increase in online sales.

Managed end-to-end project workflows for email campaigns, websites, and analytics, ensuring timely and high-quality deliverables.

Conducted A/B testing (over 50 landing pages) and utilized web analytics to refine campaigns, enhance engagement, and boost conversion rates.

Developed landing pages optimized for product launches and promotions, improving conversion rates.

Quest Technologies – Senior Digital Marketing Manager / Account Manager

August 2018 – December 2020

Developed and executed comprehensive online marketing strategies, focusing on paid campaigns across Google and social media platforms.

Maintained client relationships, advising on digital strategies to ensure project outcomes met or exceeded expectations.

Managed project timelines, budgets, and deliverables, ensuring on-time, on-budget completion of digital marketing initiatives.

Led cross-functional collaboration with designers and copywriters, translating client feedback into actionable project tasks.

JM Family – Interactive Media Designer / Digital Media Manager

August 2011 – July 2018

Directed the creative process for digital marketing campaigns, producing high-quality assets for social media advertising and email marketing. Led a team fo community events, amplifying brand presence and fostering community relationships.

Supervised SEO and SEM efforts in collaboration with Google and Bing, achieving enhanced online visibility and engagement.Coordinated SEO efforts with Google/Bing, providing detailed analytics reports and insights from Google AdWords.

Coordinated multi-departmental projects, developing briefs, timelines, and creative deliverables for new product launches.

Created and maintained landing pages for vehicle pages (over 30 landing pages), promotions and accessories launches, ensuring alignment with marketing strategies.

Updated websites, photo assets, and digital marketing across HTML platforms, maintaining a cohesive digital presence.

EDUCATION

Bachelor of Information Technology in Interactive Media Design

University of Phoenix

Associate of Graphic Design

University of Phoenix

SKILLS:

Team Leadership: Demonstrated ability to mentor and lead multidisciplinary teams, fostering growth and ensuring high-quality outcomes.

Digital Marketing & Campaign Management: Proven success in managing paid campaigns across Google Ads, social media platforms, and retargeting tools to drive ROI.

Creative Direction: Expertise in guiding creative teams, including designers and copywriters, to develop impactful marketing materials aligned with client goals.

Project Management: Strong ability to develop briefs, set timelines, and manage projects from inception to completion using tools like HubSpot, Salesforce, and Google Analytics.

Web Analytics & Optimization: Skilled in analyzing campaign performance,

conducting A/B testing, and leveraging insights to optimize strategy and execution.

Client Relations: Experienced in aligning marketing strategies with client goals,

managing expectations, and delivering clear communication throughout project lifecycles.

ADDITIONAL QUALIFICATIONS:

Over 15 years of experience in digital marketing and creative direction, with a proven track record of managing high-impact campaigns.

Proficient in CMS platforms including Salesforce, HubSpot and other programs like WordPress, Shopify, and Wix.

Entrepreneurial mindset with a passion for process improvement and multitasking.

Contact this candidate