Digital Marketing Social Media

A Journey of Connection and Innovation

The lights dimmed, the crowd roared, and as I stood on stage, microphone in hand, I could feel the energy of hundreds of voices singing my lyrics back to me. In that electrifying moment, I wanted nothing more than to connect with every single person in that audience, to make each of them feel seen and understood. But as the show ended and the adrenaline faded, a thought lingered: How could I possibly connect with all of them? There were only so many hours in the day, only so much energy I could give.

That’s when it hit me—what if the connection didn’t have to end when the show was over? What if I could reach people even when I wasn’t physically there? The internet, digital marketing, content—these could be my tools to extend that same emotional, genuine connection to people all over the world. It wasn’t just the music that mattered; it was the human connection, the relationships I built with my fans.

I imagined a world where I could nurture those connections online, turning strangers into friends and advocates for my brand, without ever leaving my home. The possibilities seemed endless: How many more people could I reach? How far could my influence spread? How much more data could I gather, to help make better choices for my business? These questions ignited a fire in me, leading me to dive headfirst into the world of digital marketing and branding. This realization didn’t just change my approach; it set me on a path that would define my life for the next decade.

After the appeal of living in a van with five stinky guys subsided, the epiphany remained with me and set me on a path that would lead to a decade of experimenting with digital marketing strategies, video content creation, and web development. Today, I’m on a mission to turn these strategies into powerful, revenue-generating forces for my clients.

Core Competencies:

●Developing Digital Marketing Strategies & Operations

●Ecommerce Platforms

●Project Management

●Client Relations

●Data Analysis

●Full Funnel Organization

●Strategic SEO/ SEM Planning & Execution

●Video Content Production

●Social Media Content Development & Automation

●Web Development & CMS Management

Education: Building the Foundation

Every hero’s journey starts with learning the craft. My academic pursuits have always aligned with my professional goals, equipping me with the knowledge and skills necessary to excel in the ever-evolving digital landscape.

●UC Davis: Digital Marketing Bootcamp Certificate (Oct 2020 - Mar 2021)

●Recording, Radio, Film Connection & Culinary Schools: Bachelor-Equivalent Program in Audio Engineering & Music Production (2015 - 2017)

●American River College: Interdisciplinary Entrepreneurship (2011 - 2012)

●Sierra College: Communications and Media Studies (2005 - 2006)

Experience: Crafting Stories of Success

From the bustling offices of PRS Holdings to the entrepreneurial ventures of FatJockeyMedia, my journey has been one of constant growth, learning, and the relentless pursuit of excellence. I’ve honed my craft by diving deep into the world of digital marketing, SEO, video production, and web development—transforming challenges into stories of success.

SEO Analyst, Globe Runner (Jan 2023 - Sep 2023)

As one of the SEO wizards behind the curtain, I crafted strategies that propelled many enterprise-level clients to new heights. Managing budgets between $3,000 to $13,000 monthly, I developed and executed on strategies that turned data into gold, increasing organic traffic by 25% in just six months and driving an additional $500,000 in revenue for our clients on average. My role wasn’t just about numbers; it was about building collaborative relationships — earning the trust of CEOs and shaping the digital future of each client. I project managed and oversaw the SEO budgets of up to 10 clients at a time.

Part-Time Portrait Photographer, Bill Smith Photography (June 2024- Present)

After leaving Globe Runner due to my wife’s return to work from maternity leave, I took a part-time role at Bill Smith Photography, where I work with parents and high school students to capture senior and school portraits. While I’ve enjoyed the creative aspects of photography, I’m eager to return to the professional world and engage with driven, ambitious individuals in a more dynamic environment.

Freelance Digital Marketing Consultant, Blue Pig Web Solutions (Dec 2021 - Present)

In this role, I wear many hats, but my favorite is that of a strategist. I’ve guided e-commerce companies through the labyrinth of funnel optimization, SEO, content creation, and web development. The result? A 30% increase in conversion rates, translating to an average revenue increase of $50,000 per month. It’s more than just consulting; it’s about creating a narrative that turns browsers into buyers. This role supports the CEO when he needs an extra voice to amplify or secure a sale or strategy.

Director of Operations, FatJockey Media (May 2020 - Jan 2023)

As the captain of my own ship, I steered FatJockey Media through uncharted waters, delivering high-quality video production, SEO strategies, social media campaigns, business operations and standards development as well as managed the development of custom-built websites that left our clients thrilled and our competitors in awe. Though the entrepreneurial spirit still burns within me, I now seek to anchor myself in a role where I can grow, contribute, and thrive as part of a larger team, in more of an intrapreneurial role.

Business Development Specialist, Advantage One Brokers (2019 - April 2020)

I focused on business development and agent recruitment, interviewing and coaching life insurance agents within our Independent Marketing Organization (IMO). Despite the downturn caused by the COVID-19 pandemic, I contributed to the growth and development of our team by nurturing agents and optimizing recruitment strategies. Although ADV1 did not survive the shutdowns, I have maintained strong professional relationships with many former colleagues.

Technical Support Analyst I, Pro Unlimited/ Gap Direct (Sep 2018 - 2019)

Provided tech support and integrated digital tools to enhance store personnel's efficiency. This role allowed me to bridge the gap between technology and user experience, laying the groundwork for my expertise in client relations and technical troubleshooting.

Apprentice Audio Engineer, Oxiliary Studio (Oct 2015 - Jan 2017)

Assisted in video and audio production, enhancing the studio's content quality. This experience provided a solid foundation in technical production skills, as well as navigating the personalities of many passionate business owners, which I’ve since leveraged in digital marketing and video content creation.

Technical Skills: The Tools of My Trade

Technology isn’t just a tool—it’s an extension of my creative process. Whether I’m diving into the intricacies of SEO, crafting visually stunning content, or building dynamic websites, these are the tools that turn my visions into reality.

●SEO & Analysis: SemRush, AhRefs, Screaming Frog, Surfer SEO, Google Analytics, & many more.

●Content Creation & Editing: Adobe Suite, Davinci Resolve, Canva

●Web Development & CMS: WordPress, Shopify, Wix, Divi, Elementor - many more

●Project Management: Asana, Trello, Slack, Google Suite

●Audio & Video Production Tools: ProTools, Ableton, Adobe Suite, Izotope

●Marketing & Automation: Zapier, Publer, various CRM and SMM softwares

The Next Chapter: A Vision for the Future

As I stand on the precipice of the next chapter in my career, I see endless opportunities to bring fresh, innovative ideas to your team. Together, we can create digital campaigns and strategies that not only reach but resonate, building connections that drive both loyalty and growth. By bringing me on board, you’re not just hiring a digital marketer; you’re securing a future where you have a team member passionate about self improvement, innovation, and ensuring your clients are understood, your strategies are ahead of the curve, and your success stories are written in the stars.

Let’s embark on this journey together. The story starts here—reach out, and let’s create something extraordinary.

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