RONNIE PETERS
***********@*****.***
PROFFESIONAL SUMMARY
Competent Sales Manager driven to exceed sales goals and build long-term relationships with customers. Facilitate positive experiences through high-quality customer care and prompt resolution of complaints and concerns.
EXPERIENCE
2022 – 2024
General Manager- Sonic Automotive- SHERMAN, TX
• Oversee daily business operations
• Hire, train and motivate all dealership managers
• Research, develop and implement growth strategies
• Create and manage objective, goals, and budget
• Improve revenue
• Evaluate performance and productivity
• Analyze accounting and financial data
• Generate data reporting/presentations
• Meet with comptroller/office manager monthly to review departmental forecasts
• Held regularly scheduled managers meeting to ensure that every department is operating efficiently and profitably.
• Develop and maintain good working relationships with lending institutions and manufacturers personnel
• Develop merchandising strategies and assist in creating effective, cost-efficient advertising programs
• Resolve any customer complaints that departmental managers are unable to rectify
• Monitor and manage Fixed Operations (service department)
• Monitor the daily operating control (DOC), recommending improved course of action where necessary
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2020 – 2022
General Sales Manager- Sonic Automotive- SHERMAN, TX
• Analyze departmental documents for appropriate distribution and filing
• Respond to customer request via phone and email
• Desk and submit deals
• Contact lenders to ensure funding in a timely manner
• Daily checkouts with the sales staff
• Ones on ones (if) needed
• Training of all new sales staff
• Ensure great CSI are maintained
2019 – 2020
NEW CAR SALES DIRECTOR- TOYOTA OF LAWTON- LAWTON, OK
• Analyze departmental documents for appropriate distribution and filing
• Respond to customer request via phone and email
• Desk and submit all deals
• Trained managers on F&I
• Coverage back up on F&I
• Contact lenders to ensure funding in a timely manner
• Daily checkouts with the sales staff
• Ones on ones (if) needed
• Training of all new sales staff
• Training of all new managers/how to work CRM
• Great gross ( 4500 per copy)
2017 – 2019
SALES MANAGER, FENTON NISSAN/Fenton Honda- ARDMORE, OK
• Increased revenue by 200% the first year as Sales Manager
• Desk and submit all deals
• Rebuilt the relationships with the lenders
• Rebuilt the relationships with the lead providers
• Acquired talent for the sales force including training and development of the new hires
• Trained managers on F&I
• Coverage back up on F&I
• Mentored and coached sales staff on proven successful selling techniques
• Developed sales strategies and implemented profitability by utilizing multiple marketing strategies
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2014-2017
FLOOR MANAGER/ASM, Red River Nissan – Denison, TX
• Responsible for all sales people and their production
• Closed all deals
• Train new sales staff on the CRM
• Interviewing and hiring new sales staff
• Ensured that all used vehicles were properly prices to market in VAUTO
• Outreach calls to all sold customers to ensure perfect CSI 2013-2014
New Car Sales, RED RIVER NISSAN - DENISON TX
• Average 22 car sales per month
• Maintained perfect CSI
• Trained new hire sales process and how to properly work the CRM 2009-2013
Texas Instruments
• Line Tech/Clean room
• General Production
2005-2009
TEAM MANAGER, WEST ASSET MANAGEMENT- SHERMAN TX
• Responsible for creating power points for upper management
• Managed 12 collections agents
• Maintained budget of $800,000 in collections
• HR responsibilities/payroll/hired/termination
• Trained collection agents
• Daily one on one
• Monitored phone calls daily
EDUCATION
2012
ASSOCIATE OF ART, DALLAS INSTITUE OF FUNERAL SERVICE Mortuary Science
1999
HIGH SCHOOL DIPLOMA, SHERMAN HIGH SCHOOL
5
SKILLS
• Strategic Planning
• Strong verbal communicator
• Customer Relationship Management
• Conflict resolution
• Skilled in software ie. Excel, Microsoft
Office
• Process implementation
• Data Analysis
• Fluent in Reynolds & Reynolds
• Fluent in Route One
• Fluent in Dealertrack
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