Art Director Graphic Design

ART DIRECTION / GRAPHIC DESIGN / SHOPPER MARKETING ADVERTISING

Contact Me

Nice to meet you! I’m Tyler DeGraaf. You can email me at *****.*******.******@*****.*** or call or text my cell at 616-***-****. Find me on Insta (@tylerdegraafff) or search for my name on Behance, Dribbble, and LinkedIn. Most importantly check out my portfolio at: tylerdegraafdesign.com. Or hunt me down in Grand Rapids, Michigan! I’m open to all remote (or local) opportunities: Contract freelance, graphic designer, art director, full or part time. Here’s what I bring to the table: Professional Experience:

ART DIRECTOR at TWINOAKS (2023-2024): MARS recruited me to sister company TWINOAKS for clients Beiersdorf, Bimbo Bakeries USA, and Saputo cheeses. I utilized my design skills to develop a wide variety of shopper marketing materials using client briefs and retailer specs. From web ads to in-store displays, I brought the brands to life from concept to finished product executed online, inside national grocery chains, or directly to consumers.

DIGITAL DESIGNER at THE MARS AGENCY aka MARS UNITED COMMERCE (2022-2023): I joined the team as a contractor to design banner ads and brand pages for companies advertising on Walmart.ca. My job was designing responsive ads for the web according to client’s brand guidelines while also maintaining the style standards and specs for the Walmart site.

DESIGN & MARKETING INTERN at ALLSPICE (2022): From loading animations to merchandise, I conceptualized visual designs and advertising for this tech startup. GRAPHIC DESIGN INTERN at NATURAL EARTH PAINT (2021): As a summer intern, I worked closely with the founder of the company to create engaging packaging labels, direct mail, and blog posts. Education: Bachelor of Fine Arts (BFA) in Studio Art (Concentration: Graphic Design) awarded spring 2022 from Grand Valley State University’s Frederik Meijer Honors College Programs and Skills:

● Years experience with beauty, cosmetics and pharmaceutical skincare, grocery food, and toys & games in a fast-paced agency se ing

● Figma and Adobe Creative Suite, including Photoshop, Illustrator, Indesign, and more

● Logos, photo editing, mockups, branding, and client presentations

● Design principles including color, composition, typography, and hierarchy

● Project management and productivity software on Mac or Windows including Asana, Notion, Slack, Google Suite, Microsoft Word and Powerpoint, Zoom, Box, Keynote, Adobe Acrobat

● Onsite and offsite banner ads, POS displays (in-store activations), drug wholesale ads, social media ads

● Layout and Production for print and web (responsive, desktop, and mobile)

● Eye for detail, organizational skills, creative approach, passion, teamwork, willingness to learn & grow Notable clients

Aquaphor, Coppertone, Entenmann’s, Ballpark buns, Sara Lee, NYX, Covergirl, Disney, LEGO, Coca Cola, Hershey’s, Nintendo, Thomas bagels, Bacardi, Brooks shoes, Colgate, Apple, Nivea, Euceri, Li le Bites, L’Oreal, Revlon, Gerber As seen online or in-store at Walmart.ca, Walmart, Meijer, Kroger, Publix, Albertsons’, Target, CVS, Walgreens, Family Dollar, Facebook, Instagram, Harris Teeter, Giant Foods, Food Lion, Tractor Supply Co, Sprout, Safeway, Stop & Shop

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