Digital Marketing Business Growth
Resume:
CHRISTINE MORSE 616-***-**** *********@*********************.***
SUMMARY
Experienced marketing and event strategist with a passion for combining marketing, technology, events, and communications to drive business growth. I specialize in developing impactful strategies that engage audiences, generate leads, and turn them into sales. With 16 years of experience running my own agency, I leverage AI, digital marketing, SEO, PR, events, and creative tactics to help businesses grow and scale effectively. Known for managing large budgets, leading complex projects, and creating memorable experiences that resonate with customers. Dedicated to helping businesses achieve their sales goals with a strategic, well-rounded approach. EXPERIENCE
Founder
Avid Marketing Alliance – Grand Rapids, MI
2009 – Present
• Lead the development of comprehensive marketing, event, and communications strategies that drive results for B2B and B2C clients.
• Utilize digital marketing, AI-driven tools, SEO, PR, and events to generate leads, enhance visibility, and increase sales.
• Oversee client relations, creating impactful strategies, and developing and executing projects with a focus on results and efficiency.
• Drive integrated marketing efforts, ensuring alignment across all channels, and supporting clients as they scale their businesses.
• Specialized in managing large-scale event budgets and projects, such as tradeshows and experiential marketing campaigns.
Interim Executive Director/Previous Board Member
Ada Business Association – Ada, MI
March 2022 – August 2022
• Led market research initiatives to support business development, salesforce effectiveness, and professional affairs.
• Developed strategies based on insights, including product launches and marketing programs, to engage and retain members.
• Built relationships with local businesses to create opportunities and foster collaboration. Marketing Manager/Public Relations and Education (Contract) Disability Network of Kent County, Lansing, & Muskegon – Grand Rapids, MI January 2015 – October 2017
• Led strategy development, implementation, and management of marketing and PR campaigns to raise awareness and drive community engagement.
• Worked closely with sales and community partners to create marketing collateral that resonated with key stakeholders.
Program & Event Manager, Experiential Marketing
Herman Miller Inc. – Zeeland, MI
2005 – 2009
• Directed strategic planning and execution of experiential marketing programs, including large sponsorships and tradeshows with budgets up to $1M.
• Managed all logistics, creative development, and lead generation efforts to ensure seamless event execution and measurable ROI.
• Worked collaboratively with internal teams to align marketing strategies and maximize sales impact. Public Relations Associate
Herman Miller Inc. – Zeeland, MI
2002 – 2005
• Assisted with media relations, managing high-profile communications with outlets such as NBC, CBS, and the NY Times.
• Supported senior leadership with research and strategic planning to optimize marketing efforts and media engagement.
Client Relationship Marketing
Herman Miller Inc. – Zeeland, MI
2000 – 2002
• Engaged with clients directly, personalizing communications and creating tailored experiences to increase brand loyalty and retention.
EDUCATION
Ferris State University
3 Years toward Hospitality Management – Big Rapids, MI 1 year for Social Services
Registered Organizational Excellence Specialist – January 2023 SKILLS
• Marketing & Technology: AI, Digital Marketing, Event Management, SEO, PR, Social Media, Google Ads, Facebook Ads, Programmatic Advertising, Landing Pages, Event Lead Generation Tools, various website programs, Zoom, Teams, Google Meet.
• Project Management & Strategy: Budgeting, Event Planning, Sales Funnels, Lead Generation, CRM
(Salesforce, HubSpot)
• Content Creation & Communication: Blogging, Social Media Strategy, Email Marketing (Constant Contact, Mailchimp), Public Speaking, Training, Team Leadership
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