Marketing Communications & Media Manager

MARY ELLEN BRODERICK

Call/ Text: : _***. ***. ***5 _E: __mary. ellen. johnson7@ gmail. com __LinkedIn _Portfolio LET’S CHAT Award-winning writer with 15+ years of authoring and producing content people notice. Consistently achieve top-tier brand-building results for global and national companies. Content creator of OLA, B2B, B2C, POS, digital, social, L&D sessions, and corporate communications. Areas of expertise include brand and people management, strategic communications, content development, media relations, employee communications and training, events and project management. Build and maintain respectful relationships on a global scale from C-Suite to plant floor. Helped flourish a small business that went big before it went bust trained me to think in a business partner mindset, customer-first mindset. Always improve, innovate, and take what is good and make it even better. Understand the importance of adapting to a client’s culture as well as the nuances of global, too. You’ll rely on my ideas, new paths & thinking I explore and implement. Operate well in endless circumstances and quite handy to have around. HIGHLIGHTS

● Writer by Nature. Bulldog by Nurture.

● Bring new thinking and creative solutions that work within the realm of clients’ brand and budget.

● Conduct data analysis & research.

● Create and develop B2B and B2C content people notice via digital, direct email, newsletters, OLA, et al.

● Creative and account management for brands including Cadillac, Chevy, DuPont, GMC, Ford and Chevy Dealer Associations, ACDelco, Delta Faucet, and others.

● Shepherd simultaneous projects often with unrealistic deadlines producing world-class results

● Event planner for B2B events from inception, pre-planning & marketing, event day(s) to post-event

● Comfortable in scenarios needing careful diffusing -- artfully done so no one knew of chaos behind it all

● Account and project management in the automotive industry managing complex launches and operations on a global scale.

● Always curious and taking what is good beyond.

WRITING AWARDS RECOGNITION COMMITTEES

WRITING AWARDS Target Direct Print Ad $300M Pearle Vision; >$300/M Pearle Vision; Continental Airlines

<$300/M, Healthcare Ad SelectCare Bronze Poster; Gold: 30 TV; Direct Print; Merit Bronze; Poster Gold Detroit Caddy Merit

RECOGNITION Top 10 Blue Oval Ford NA Contributor, Ford Culture Hackathon Winner, Ford Global D&I Nominee, Eventeer Nominee for Global Ford Virtual IT Conference COMMITTEES Michigan Council of Women in Tech Association of National Advertisers (ANA) Digital & Social Media Committee & Leadership Committees

TOOLS PLATFORMS

AB Testing CRM (HubSpot, SalesForce) Camtasia Video Recording & Editing Visio MS Word, PowerPoint, Excel, and Teams Outlook HTML Adobe UX Marketo Agile Methodology Adobe BaseCamp

(project management) WordPress Open Source Ticket System (OTRS) GXS (Supply Chain Management), Time Matters (Law Practice Management), People Fluent (Human Capital Management) Yammer SEO JavaScript MailChimp VLookup Pivot Tables If I don’t know it, I quickly learn it. EDUCATION STUDENT TEACHER

University of Detroit Bachelor of Arts Major: English Minor: Major Detroit, MI College for Creative Studies Former Adjunct Instructor Copywriting 1 & 2 Detroit, MI PROFESSIONAL EXPERIENCE

Freelance Communications Consultant Michigan 5/2001 - Present INTO EVERYBODY’S BUSINESS Duties run the gamut -- from development to execution. social community management, video editing, etc. Basic knowledge and quick to learn design tools. Clients: Ford Dealer Association (JWT), Focus:HOPE, Brother Rice HS, MARS & Yaffe Advertising, et al. DuPont Marketing Communications & Media Manager Michigan 6/2023- 11/2023 AMPLIFIED Improved company and executive visibility by securing coverage with top-tier media by arranging executive and SME visibility via speaking engagements virtually and in-person at global events. PR/media relation SPOC for Tedlar.

● Developed content to amplify end-to-end omni-channel messaging via integrated marketing plan & content for websites, digital and social platforms, and trade shows

● Developed, oversaw, and managed social media platform including websites, social, and email. A2MAC1 Communications & Marketing Manager, North America Michigan 9/2022 - 2/2023 BENCHMARKING Led strategy, production and measurement of marketing communications. Created and managed NA marketing budget. Wrote collateral content, designed exhibit booths for national conferences.

● Developed, oversaw, and managed B2B social media platform including websites, social ( LinkedIn, YouTube), and direct.

Ford Motor Company Knowledge Management Expert Dearborn, MI 9/2017 - 7/2022 THINK FORD FIRST Crafted content including but not limited to direct email, digital, newsletters, and leadership presentations. Created events to influence adoption of complex and ordinary practices worldwide. Created, managed & marketed global IT virtual conferences, learning experiences, exhibits, articles, and programs to help develop better performing individuals/teams to transform & improve work and learning culture attracting Ford Motor employees from 5 continents across the organization.

● Conceived, promoted, facilitated, and taught online L&D events via Camtasia, Degreed, SABA platforms ranging from technical to soft skill attracting a global following beyond target.

● Crafted content around culture, people, and projects to influence adoption of practices in IT, working with unique global internal leadership and teams including South America, Europe, India and China.

● Lead for development and implementation of internal projects, L&D, events, and communications plans

● Created, managed, and marketed global various L&D events for Ford IT audiences.

● Beginning as an IM from a Ford director, I was asked to lead a small team to help conceive, define, execute, promote, and launch the first-ever global virtual software conference in 66 days. 16 sessions. 3 keynotes.

● Drove alignment to adopt easy-to-understand messaging & initiatives across the IT organization globally.

Leo Burnett Advertising Account Manager Troy, Michigan 1/2017 - 8/2017 ONE SMART RESOURCE Day-to-day management of digital, broadcast, OLA, and traditional advertising for Cadillac, Buick & GMC Certified Service. Brought new thinking and creative solutions that worked within the realm of clients’ brand and budget. Planned yearly editorial calendar & pitched ideas for GMC Life site. Developed and managed project briefs and timelines.

● Authored Creative Briefs designed to inspire and engage assigned teams to create projects based on research, clients’ needs, and other data like economic changes, incentives, and awards

● Kept track of assignments, collaborated on documents, plan projects, and more using pm platform Basecamp. Worked directly with clients to develop digital, broadcast, and traditional brand strategies - Managed internal relationships including legal, creative, production, IT and others MSX International Change Management Specialist Southfield, Michigan 7/2012 - 1/2017 MANAGED PROJECTS & PEOPLE Collected and analyzed data, identified gaps, recommended process improvements and best practices via updates to internal and external audiences. Researched country-specific legs & regs. Writer of training how-to guide via video/audio editing tool, Camtasia. UAT Tester.

● Saw a gap and filled it by writing focused topics, data, talking points, newsletters to overwhelmed account teams losing credibility as SMEs, potentially opening the door to competitors. So successful, the program was launched in Germany, UK, and Australia.

● A/B Testing to determine best platforms (email, OLA, et al) for target audiences.

● Monitored supplier projects for Ford UK, Ford Germany, Jaguar/Land Rover, and Volvo Sweden. Researched, created and edited client presentation materials including QBRs relaying current and future trends and opportunities in the marketplace, the impact of current and future legislation & regulations per country worldwide, competitor information, and recommendations based on data analysis.

● Helped mitigate risks while keeping teams focused on meeting milestones, deadlines & end goals.

● Managed social marketing channels including Twitter, LinkedIn and Facebook for new subsidiary GRI. Under my watch, in 90 days, Twitter followers increased by 40%, Linked and Facebook followers by 25%. Campbell Ewald Advertising Senior Copywriter Warren, Michigan 5/ 2010 - 6/2012 . IDEA MACHINE FOR CHEVY & OTHER BIG BRANDS Fast-paced environment required stamina, patience, humor, and talent. Cross-media know-how included writing for training, sales & pro bono videos, collateral & promotions, direct, print, broadcast & radio. Delivered quality work for big brands for national, regional and local clients.

● Writer of cross-brand, loyalty, field sales, direct marketing content for Chevy Tier 2 - 3 a $400M account

● Developed integrated campaigns for local, regional and national market Professional References

Serene He Ford Motor Company Head of DevOps ***@****.*** Marcia Papalas Ford Motor Company L&D Manager ********@****.*** Romy Roupinian Bank of America VP Marketing ****.*********@***.***

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