Graphic Designer Senior

Leosdel Suarez

Address: **** ****** ****

City, State, Zip: Round Rock. Texas, 78665

Phone Number: 786-***-****

Email: ******@*****.***

LinkedIn Profile: linkedin.com/in/leosdel-suarez-rodriguez-98072016 Porfolios: www.behance.net/leosdelsuarod www. deltana.net Enthusiastic and Creative Graphic Design Specialist Creative and detail-oriented Senior Graphic Designer with over 15 years of experience in creating compelling visuals for diverse industries. Expert in brand identity, digital design, and multimedia campaigns. Proven ability to lead teams and projects to deliver high-quality designs that exceed client expectations. Looking to bring expertise and innovative approach to a dynamic team and to become an asset for your company. Freelance Designer (Graphic Design, 3D Art, Branding) Self-Employed Remote 2022 – Present

• Graphic Design & Branding:

Developed custom branding solutions, including logos, corporate identity, and marketing materials, for small to medium-sized businesses across various industries. Enhanced brand visibility and client engagement by producing cohesive visual identities.

• Illustration & Print Design:

Created high-quality illustrations and designed print assets such as brochures, posters, business cards, and packaging materials. Worked closely with clients to ensure design consistency with their overall brand strategy.

• UX/UI Design:

Designed user-friendly website interfaces and mobile applications for clients in the tech, e- commerce, and service sectors. Delivered prototypes and wireframes that improved user experience and interface aesthetics.

• 3D Graphics & Animation:

Provided 3D modeling and animation services, including product renders, lifestyle compositions, and promotional animations, for use in advertisements, websites, and social media. Leveraged tools like Blender and Adobe After Effects to bring concepts to life.

• Motion Graphics & Video Editing:

Created engaging motion graphics and edited promotional videos for digital marketing campaigns, driving increased engagement and social media reach.

• Client Collaboration & Project Management:

Managed multiple freelance projects simultaneously, collaborating with clients to define project scope, deliverables, and timelines. Utilized project management tools to ensure on-time delivery and maintained a 95% client satisfaction rate.

Deltana Architectural Hardware PHP – Integrity Marketing Fudakin Lighting Feal Hospitality Godfrey Hotel DC FitMed Faithful Fighter

Corporate Experience

Senior Graphic Designer

Texell Credit Union, Temple, TX

Oct, 2022 – April, 2023

• Spearheaded the design of innovative marketing campaigns for 10+ banking products, increasing customer engagement by 25% through compelling public-facing materials.

• Produced a diverse range of print deliverables, including over 20 posters, 20 teller mats, and 40+ mail postcards, significantly enhancing brand visibility and customer reach.

• Led design for digital marketing campaigns across electronic billboards, social media, and websites, boosting product sales by 25% through targeted promotions and engaging content.

• Key architect in a comprehensive re-branding effort, developing a detailed style-guide that enhanced the visual consistency of credit designs and branch signage, contributing to a 40% increase in brand recognition.

• Collaborated with architects and manufacturers to design innovative exterior and interior signage for the new headquarters, featuring bespoke glass designs for conference rooms, setting a new standard for corporate branding.

Senior Graphic Designer / Director of Marketing

Deltana Architectural Hardware, Doral, FL

Jan, 2010 – April, 2022

• Spearheaded the design and execution of an annual marketing program, achieving a 20% increase in customer engagement through targeted product campaigns, awareness initiatives, and user interface enhancements.

• Collaborated with sales and management to strategize and implement direct, email, and web marketing campaigns, resulting in a 15% increase in lead generation and sales conversion rates.

• Developed a comprehensive presentation style guide, standardizing branding across catalogs, brochures, websites, and packaging, which enhanced brand consistency and contributed to a 25% increase in brand recognition.

• Produced and rendered high-quality imagery for the printed catalog, website, and advertisements, significantly improving visual content quality and audience engagement metrics.

• Crafted and animated detailed storyboards, producing instructional videos that improved product understanding and usage, reducing customer support queries by 30%.

• Led product design initiatives, transforming sales data and market trends into innovative hardware designs, successfully launching 10 new products including modern door accessories, which captured a 20% market share increase.

• Managed cross-functional meetings and presentations, facilitating prototype approvals and streamlining feedback for overseas factories, enhancing production efficiency by 15%.

• Pioneered the use of 3D modeling to create accurate representations of existing and new products, enriching advertisements and catalogs with lifestyle compositions, and improving customer engagement through enhanced visual storytelling.

• Innovated in the design and rendering of lifestyle imagery for advertisements, significantly enhancing user experience and contributing to a 20% improvement in website dwell time and interaction rates.

• Revitalized the corporate identity and website, leveraging Adobe Creative Suite, which resulted in a 40% increase in web traffic and significantly enhanced brand perception within 6 months.

• Developed a comprehensive style guide, standardizing visuals across catalogs, brochures, and packaging, which improved brand consistency and supported a 25% increase in marketing campaign effectiveness.

• Executed and refined photography for the entire product gallery, enhancing visual appeal for the main catalog, website, and promotions, contributing to a 30% uptick in online engagement and product inquiries.

• Crafted detailed illustrations and diagrams for instructional materials and product specifications, improving user comprehension by 50% and reducing customer support queries by 35%.

• Incorporated client feedback to conceptualize and sketch new product prototypes, accelerating product development cycles by 20% and enhancing client satisfaction rates significantly. Front-End Web & Product Designer / Illustrator

Elevate Design Studio,,Miami, FL and Remote

2013 – 2015

• Redesigned the studio logo and developed the studio website through innovative design and illustration.

• Crafted unique brand identities and spearheaded the UI design for web services across a diverse client base, including freight bidding platforms, cargo companies, retail outlets, statistical analysis firms, internet security providers, and legal services.

Graphic Designer / Illustrator / Photographer

Classical Ballet Santiago, Dominican Republic & Remote 2005 – Present

• Contributed to the establishment of a layout style guide for concert handbooks, event covers, posters, and calendars, ensuring visual consistency and brand alignment across all materials.

• Designed and executed multiple advertising campaigns primarily for out-of-home media, also creating comprehensive stage background illustrations for various high-profile projects. Notable campaigns include "Summer" (2005), "10th Anniversary" (2005), multiple renditions of "The Nutcracker" (2006, 2010, 2015, 2023), "The Suite Coppelia" (2007), "Cinderella" (2008, 2017), "The Little Mermaid" (2008, 2011, 2014, 2023), "The Master’s Conference" (2009), "The Sleeping Beauty" (2009-2022), "Aladdin"

(2010), "La Gallera" (2010), "The Lake of The Swans Suite" (2011), "Broadway" (2012), "Don Quixote"

(2012), "Now Hip Hop" (2012), "Among Classics" (2013), "Le Concert" (2013), and "Dominican Concert"

(2016).

• Undertook photography for graduations, concerts, and other significant events, capturing moments and creating visual memories that resonate with the audience and participants alike. Education

Bachelor of Arts in Graphic Design

Honors: summa cum laude

UNAPEC, Santo Domingo, Dominican Republic

September, 2003 – October, 2007

Skills

UX/UI Design Corporate Branding Campaign Design

Print Design Video Editing Motion Graphics

Animation Illustration 3D Graphics

Instructional Design Adobe Photoshop

(advanced)

Adobe Illustrator

(advanced)

Adobe After Effects

(advanced)

Adobe InDesign

(advanced)

Bilingual Proficiency

English/Spanish

Software & Design Tools

MAC OS & PC Platforms Adobe Creative Cloud Suite Blender 3D TurboCad/ViaCad 2D & 3D

Figma Microsoft Office Suite Google Suite

References

Available upon request.

Crafted Brand Identities

Contact this candidate