Creative Director Art

Summary

Creative leader with over ** years of experience in brand strategy, integrated marketing, and campaign execution across global markets. I thrive on managing cross-functional teams and delivering 360 marketing solutions that drive engagement and brand growth. Whether it’s digital marketing, experiential marketing, or content creation, I’ve led innovative campaigns across social media, print, digital, and experiential channels. I’m passionate about building high-performing teams, pushing creative boundaries, and developing strategies that deliver measurable business results. My focus is on creating authentic brand connections and driving impact through creative storytelling and strategic vision. Experience

06/20 – Present 5IN5O – New York, NY Owner/Creative Director

• Spearhead creative direction for passion projects across art, branding, and design.

• Oversee end-to-end project management, from ideation and development to sourcing and vendor relations.

• Drive 360 marketing strategy (social, print, digital) for brand awareness and engagement. 10/23 – 06/24 Indicia Worldwide – New York, NY Design Director

• Led North American creative efforts for advertising, events, and marketing campaigns.

• Managed creative and account growth, ensuring brand consistency across all deliverables.

• Clients: JP Morgan Chase, Konica Minolta, Big Health, New Business 06/21 – 05/23 VML – New York, NY Group Creative Director

• Directed creative strategy for major accounts including Vuse, Velo, Camel SNUS, and Mohegan Sun.

• Led integrated campaigns across experiential, retail, digital, and print channels.

• Co-led creative development for Mohegan Sun’s ATL TVC and in-property branding. Clients: Vuse, Velo, Camel SNUS, Mohegan Sun, ilani, New Business 08/19 – 06/21 Havas Health Plus – New York, NY VP Associate Creative Director

• Led a multidisciplinary team of designers and writers, enhancing brand presence across all channels.

• Collaborated on ATL campaigns for HCP and DTC audiences, driving brand engagement. Clients: DUPIXENT, KEVZARA, Gold Bond, all free clear® 11/17 – 08/19 Various – New York, NY Freelance Creative Director

• Developed data-driven, digital-first campaigns for clients including Carnival Cruise Line and Mohegan Sun.

• Led 360º marketing initiatives for DXL, Maxwell House, and more. Agencies: Wunderman, TAXI, Havas, The Bloc, FCB, MediaCom, Concept Farm 04/16 – 11/17 Weber Shandwick – New York, NY VP Creative Director

• Integral in establishing the creative department, recruiting top talent, and driving agency growth.

• Led high-profile campaigns for Nestle, Verizon, IHG, Unilever, and more.

• Pioneered Unilever’s 360 VR experience with Stephen Curry, enhancing fan engagement. Clients: Nestle Waters, Verizon, Holiday Inn (IHG), Unilever and New Business 03/15 – 04/16 SPCSHP – New York, NY Freelance Creative Director

• Directed creative launch for Samsung S6 Edge+ and Note 5, handling all aspects of shoot planning. Clients: Samsung Mobile

06/10 – 03/15 Forsman & Bodenfors (formerly KBS+) – New York, NY Creative Director

• C onceptualized and executed “BMW i Window into the Near Future” and “BMW M Print” campaigns.

• Led growth initiatives for American Express, driving brand loyalty and revenue growth.

• C onceptualized and executed the “BMW i Window into the Near Future,” an outdoor installation at Bryant Park that digitally transformed NYC traffic, converting passing cars into BMW i3 and i8 vehicles in real-time. The campaign highlighted BMWi’s sustainable impact, reaching 250k cars in one week, saving $500B in fuel costs, and reducing carbon emissions by 1.3M tons.

• I nnovated new print technology for the “BMW M Print,” where an actual BMW M6 Coupe raced over sheets of paper at 0 to 60 mph, spraying ink from its tires. 150,000 prints were sent to M enthusiasts, revolutionizing direct mail with a groundbreaking, kinetic experience.

• C ollaborated with account teams to manage client relationships and ensure smooth execution of high-profile projects, consistently meeting expectations and enhancing client satisfaction.

• P artnered with Producers and Production teams to source and manage tech vendors, ensuring creative integrity while adhering to production timelines and budget constraints.

• D rove account growth and nurtured creative excellence for American Express across eight product lines, achieving significant market penetration, brand loyalty, and consistent annual revenue growth. Clients: BMW of North America, Clean Diesel, American Express, Jay Z, NetJets, Rolls-Royce 06/08 – 06/10 McCann Worldgroup Retail – New York, NY Associate Creative Director

• Directed integrated marketing campaigns across broadcast, digital, and retail channels Client: Verizon Wireless, Verizon FIOS

Cesar Rubin Creative Lead/Creative Strategist Clark, NJ 07066 cargocollective.com/cesarrubin *****.******@*****.*** / 908-***-**** Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects)

• Creative Strategy & Concept Development

• Team Leadership & Talent Development

• Cross-channel Marketing & Integrated Campaigns

• Budget Management & Production Coordination

• Client Acquisition & Retention

• Strategic Planning & Brand Positioning

• Creative Direction & Leadership

• Cross-functional Collaboration

• Integrated Marketing Strategies

• Brand Strategy & Positioning

• Digital Marketing & Social Media Campaigns

• Video Production & Post-Production

• Campaign Management & Execution

• Client Relationship Development

• Concept Development & Storytelling

• Experiential & Interactive Design

• Art Direction (Photography/Film)

• Strategic Brand Partnerships & Alliances

• Budgeting & Financial Oversight for Creative Projects

• Digital Analytics & Campaign Performance

• Market Insights & Trend Forecasting

• Vendor Sourcing & Project Management

• Presentation & Executive Briefing Skills

• Mentorship & Talent Development

Additional

Languages: Bilingual Spanish/English

Awards

• ANDY Awards

• Art Directors Club

• The Webby Awards

• Cannes Lions

• Clio Awards

• Communication Arts

• Google Creative Sandbox

• Shorty Awards

• Mixx Awards

• New York Festivals

• Adweek Project ISAAC

One Show

OBIE Awards

Cesar Rubin Creative Lead/Creative Strategist Clark, NJ 07066 cargocollective.com/cesarrubin *****.******@*****.*** / 908-***-****

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