Business Development Brand Manager

DAVID N. WEISMAN

612-***-**** ● *********@*******.*** ● linkedin.com/in/davidweismanmn

MARKETING AND GROWTH LEADER

Differentiating businesses by growing top and bottom lines

SUMMARY

Collaborative, strategic, motivational marketing/business development planning Individual with an expertise in driving significant annual revenue in the industries of financial services, credit card, retail sales, healthcare, and product marketing. Goal-oriented leader with ability to motivate teams to perform necessary strategic and tactical functions measured by establishing KPI’s and monitoring ROI, to achieve organizational objectives with a record of delivering initiatives designed for growth and retaining existing business. Highly skilled in instituting measures to increase productivity and save organizations money. Areas of expertise include:

Direct Mail/Email/Social Media Omin-Channel Campaigns Vender Relationships Communications & C-Suite Reviews

Market Segmentation & Data Analytics & Analysis Financial Advisory Content Budget Management Staff Management

PROFESSIONAL EXPERIENCE

EPG BRAND ACCELERATION, (formerly Beverage Information Group), Minneapolis, MN February 2024 – Present

Consultant

Promote/sell consumer and market Bev Al data to three-tier system audiences through business development.

Work with C-level marketing executives to create customized surveys incorporating proprietary data points to target new business selling opportunites.

Review/edit digital marketing campaigns through e-blasts to promote trade publications and podcasts that highlight on-premise/off premise, licensed and control states Bev Al trends and opportunities.

Participate as a subject matter expert on panels at adult beverage trade show events.

MGM WINE & SPIRITS, Champlin and St. Louis Park, MN. January 2011 – December 2023

CEO Franchise Owner

Owner Operator of two retail liquor stores, oversaw business functions, hired staff (15+) and set business vision.

Created, designed, and executed direct mail campaigns offering discounted promotions to drive local sales traffic in-store.

One of four members on the Advertsing Marketing Board with responsibility to set annual marketing vision and budget and distribution of franchise advertising dollars.

Brought a new sports marketing partnership to the franchise to become exclusive partner of the team with the goal to receive access to demographic fan data to use for future marketing efforts.

Led the RFP process to secure corporate wide merchant processing PCI compliant POS terminals and secured lowest cost merchant processing fees per transaction.

Managed budget, P&L, forecasted annual sales goals, and drove annual revenue for two stores exceeding $5MM.

Successfully negotiated with distributors to receive lowest cost wholesale pricing to purchase inventory.

CARLSON MARKETING, Minneapolis, MN September 2008 – October 2010

Account Supervisor – Partnership Marketing Strategist

Sold a new demand generated inbound loyalty program to entice current spend for small business/affluent card product segments that resulted in over $350K in non-retainer projects as part of sales pipeline for client Visa.

Solidified a strategic alliance with an eCommerce provider and became an established sourcing partner for the organization.

Led a staff of five direct reports in partnership marketing efforts for Visa Perks, a program website sourcing merchant partner product offers requiring negotiation of favorable terms and pricing of contracts.

Strategized promotional opportunities for paid search, seeding, social networking, and digital ad placement utilized with dart tag pixel tracking designed to track campaign offer effectiveness.

Forecasted international revenue exposure opportunities to provide assumptions for new business partners.

MOTIVACTION, LLC, Minneapolis, MN July 2007 – July 2008

New Business Development – Business Analyst

Revitalized an underperforming employee sales incentive program for Apple’s iCare Warranty product. Accomplished by developing online content of training modules to demonstrate best practices on how to sell ancillary products for purchases of iMac, iPad, and iPhone. As each module was completed, employees received reward points that could be redeemed for merchandise. Campaign generated $6.9 million in annual gross revenue.

AUGEO AFFINITY MARKETING, St. Paul, MN July 2006 – July 2007

Director of Client Services

Developed new demand generated debit card direct mail campaign created for an Aetna healthcare savings program (HSA) that also incorporated email and call center outreach processes targeting Home Depot contracting businesses, resulting in $250K in new business for the agency.

Implemented a contractor rewards loyalty program (Contractor Plus) involving a website for Home Depot. Designed to provide access to contractors to receive business services including payroll processing, office supplies, and business/health insurance. As a result of success of this program, it later repurposed and developed for Home Depot Canada.

Oversaw the migration and transition of the BOA (Bank of America) NASCAR Racepoints loyalty website from a previous agency that was seamless for all intents and purposes for the user.

BI Worldwide, Minneapolis, MN September 2004 – June 2006

Senior Account Executive

Entrusted by JP Morgan Chase senior management with developing from inception through implementation with cross-functinal teams a credit card retention program, involving receiving monthly inactive cards that were transferred to a database and then separated and filtered into 28 different customer profile segment based on level of transaction engagement. Each cardholder demographic persona received a specific new direct mail 1-to-1 promotional incentive offer to re-engage spend behavior. Consequently, within six months of the campaign achieved $29 million in new incremental revenue based on re-engaging the customer lifecyle.

U.S. BANCORP INVESTMENTS, INC. / INSURANCE SERVICES, LLC, St. Paul, MN May 2003 – June 2004

Product Marketing Manager

Profiled U.S. Bank employees as potential final advisor clients, leading to internal acquisition resulting in 8% conversion rate.

Partnered with database marketing group to create new propensity-to-buy models that revitalized a lead sales generation system for the benefit of the financial advisor sales force that increased response and conversion rates.

CONSECO FINANCE SERVICING CORP., St. Paul, MN May 2001 – December 2003

Global Marketing Manager

Spearheaded a cost-reduction program to decrease new card issuance expenses and saved $500K in operational expenses that produced a 6% increase in annual pretax profits.

Oversaw fee-based income for portfolios, including credit insurance, warranty products that yielded $3MM.

Managed a staff of eight direct reports in the design and execution of private label co-branded direct mail marketing programs for 45 different client credit card portfolios.

OTHER EXPERIENCE OF NOTE

AMERICAN EXPRESS FINANCIAL ADVISORS, Minneapolis,MN

Started as a Financial advisor ranked 18th in the nation, then promoted to Marketing Product Manager Assured Assets, and then Manager Privileged Assets Marketing. In these marketing roles, was responsible for growing annual sales revenue for these product lines. For Assured Assets, designed a new innovative annuity product that resulted in $15MM in new weekly financial advisor sales for the organization. And for Priviledged Assets, created and implemented an annual direct mail campaign with three mail drops to Amex cardholders through a cross-sell program to acquire and onboard new clients and produced $200MM in annual revenue which accumulated $1.2 billion in assets. Was responsible for managing a $2MM budget for the implementation.

EDUCATION

UNIVERSITY OF MINNESOTA—TWIN CITIES, Minneapolis, MN

Bachelor of Arts, Mass Communication and Journalism

College for Financial Planning, Denver, CO

CFP six course curriculm (1999)

Contact this candidate