Social Media Content Specialist

Taylor M. O’Sullivan

www.tayclomiro.net ******************@*****.*** 203-***-**** Brookfield, CT 06804 Cultivated and ambitious Digital Content Specialist with 2 continuous years of professional experience in creating and managing social media campaigns and content calendars, writing digital copy, and working in collaborative environments. EDUCATION

Sacred Heart University, School of Communication and Media Arts Fairfield, CT Bachelor of Arts, Digital Communications, GPA 3.50 May 2021 Minor: Advertising Media & Public Relations

PROFESSIONAL SKILLS

Social Media: Sprout Social, Later Design Software: Adobe InDesign, Photoshop, Illustrator, Premiere Pro CC, Canva Website Design: Wordpress, Weebly Microsoft 365/Office

SOFT SKILLS

Communication, Organization, Conflict resolution, Critical thinking, Team work, Problem-solving, Adaptability, Time management, Leadership INDUSTRY EXPERIENCE

Active Interest Media Des Moines, IA (Remote)

Digital & Social Media Content Specialist for Threads Magazine January 2024-April 2024

● Optimized, developed and edited digital brand-related Threads content using adobe creative software and social media management tools, driving the strategic changes and growth of the brand

● Spearheaded posts daily brand-related content for brand websites & social media accounts (Instagram, Facebook and Pinterest) that increased the number of likes (50+) and followers daily

● Composed content creation for social media, focusing on art, copy, and audience management for social media, newsletters, and website branding

● Compiled and effectively managed a social media calendar of relevant trends for best SEO practices and engagement

● Managed weekly and biweekly Threads newsletter production, to include curating, developing, and building content for release while including affiliate marketing, sponsored content, and ads The Taunton Press Newtown, CT (Remote)

Digital Content Production Specialist April 2022-December 2023

● Managed creating, editing copy and posting content across Taunton’s brand websites: Fine Woodworking, Fine Homebuilding, Fine Gardening, Kitchen Gardening and Threads, following Taunton’s brand voice and SEO best practices within an efficient deadline

● Followed SEO best practices to build, format articles and video pages while publishing body copy for Fine Gardening’s video articles

● Created, edited and reformatted images and graphics in Adobe Photoshop, Illustrator and Indesign

● Coordinated up to date social media trends to manage social media postings, specifically on Sprout Social, Later and Pinterest ADDITIONAL EXPERIENCE

T.J. Maxx Newtown, CT

Retail Sales Associate August 2015-March 2022

● Contributed to team objectives by assisting customers with product selection, sales, and returns while providing exceptional customer service; promoted the TJX Rewards credit card to every customer as a cashier or on sales floor

● Showcased high-end brands throughout store and promoted merchandise to increase revenue

● On-board and trained 10-15 new sales associates on effective techniques for company satisfaction Make-A-Wish Connecticut Trumbull, CT

Marketing and Communications Intern May 2020 – August 2020

● Authored pieces about children for Make-A-Wish website and Facebook to encourage donations and brand awareness

● Researched the statistics on each child’s illness and wish before publication for reporting the most accurate information for MAW’s code of conduct to provide a heartfelt stories to the community Wheelhouse Center for Health & Well-Being Fairfield CT Social Media Marketing Intern April 2019 – August 2019

● Worked with company leadership to create social media and marketing campaigns

● Regularly updated social media platforms, interacting with, and building audience base

● Contributed to social media presence with original content and content ideas

● Organized a social media marketing calendar to schedule postings for day to day engagement with followers

● Managed content relationships across their varying brands

● Researched analytics and reporting for social posts to design the approach for future projects to meet company goals

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