Contact Details
**** * **** ***, ****, CA *****
PHONE: 510-***-****
EMAIL: ****@*****.***
Profile
Dynamic and result oriented
executive with over 32 years of
experience developing and
executing innovative marketing
strategies that drive brand growth and
enhance market presence. Proven
track record in leading cross-
functional teams, managing
multi-million dollar budgets, brand
marketing campaigns, cross
promotions and sales with delivering
measurable results in competitive
environments.
Core Competencies
* Strategic Marketing Planning
* Brand Development & Planning
* Digital Marketing & Positioning
* Prolific Knowledge Collateral Print &
Packaging, Direct Mail, Signage & In
Store Display
* Team Leadership & Development
* Stakeholder Engagement &
Communication
Hobbies
* Burgundy Fine Wine Connoisseur
* Luxury Travel, Fine Dining & Wine
Pairings, Football, Dirt Bike & Mtn Bike
Trail Riding, Hiking, Golfing, Water
Sports
*Pay It Forward
SKILL Value
Leadership – Expert
Communication – Expert
Strategic Planning – Expert
Team Building – Expert
Relationship & Sales – Expert
Marketing & Branding – Expert
MIKE GIANNI
Sales Manager, Business Development Brand
Marketing
EDUCATION
University of Nebraska – Omaha
1989 - 1992
BS: Business Administration & Management
3 Year Full Ride - Starting Place Kicker & Punter
Led the Nation in Point Scoring, 5th in the Nation as a Kicker Diablo Valley College
1988 - 1989
AA Degree
Starting Place Kicker, College Football Hall of Fame Inductee WORK EXPERIENCE
QualPrint - VP of Business Development – Wine & Spirits June 2024 – Present
• Generated $3.2 Million in Estimated and Closed Sales Volume in 5 Months
• Created National Brand Marketing Campaign that generated more new accounts than previous 3 years
• Proven track record to manage extensive budget working in the wine & hospitality industry
• Created successful marketing campaigns for wine & spirits industry with robust ROI of 4.5%
• Working directly with the Napa Valley Vitners, Design Studios and collaborating with over 565 wineries and hotels in the Napa /Sonoma / SLH and Willamette Valley’s.
AMP Printing - VP of Business Development & Brand Development- National
May 2010 – Feb 2023
• Development & Implemented brand strategies that
repositioned the company in the market place, Resulting in a 53% Increase in customer sales & engagement or an increase in over $5.7 Million in Sales.
• Created Proprietary Offset Print Process for Strike Thru UV Process
• Color Management & Sales Team Director
• Positioned the company for acquisition and doubled the value
• Managed and oversaw brand development for sales team of 13 National and Local sales reps.
Lithographix – National Sales
1996–2009
Sold an Award Winning $7.2 Million in Sales in Out of San Francisco
• Development & Implemented brand strategies that
repositioned the company based on Sustainable Practices.
• Led a marketing team in the travel, hospitality & fashion industries targeting key markets with measurable reults of over
$3.5 Million in increased annual sales.
• Color Management & Sales Team Director
• Positioned the company for acquisition and doubled the value REFERENCES:
George Altamura
Napa Valley R.E. Developer
******@*********.***
Steve Gregory
Napa Valley R.E. Agent
********@************.***
George Salzner
President of Castello di
Amorosa Winery
******@*****************.***
Daryl Sibbitt
General Manager
******@*****.***
Regina Phelps
Phelps Family Vineyards
******.**********@*****.***
Managed and overseeing brand development for sales team of 13 National and Local sales reps.
PERSONAL SKILL SETS
• Driven Type A Personality who can execute strategic plans while multi-tasking and dealing with daily pivots
• Strong leadership skills with willingness not to only lead by example but to work as a team
• Ability to represent an organization with extreme creativity and execute strategic plans
• Proven track record to build internal stakeholder and external organizational relationships
• Master of developing and managing B2B Relationships
• Proven to build, lead and manage teams
• Extremely creative, outside the box thinker who loves to whiteboard
• Prompt, punctual, result oriented, self-starter with excellent ability to prioritize and manage time and project schedules
• Gregarious and politically astute with the ability to create brand awareness while reaching all touch points
• Technically savvy with superb judgement and emotional intelligence
• Meticulous attention to detail with a passion to over perform
• Extremely positive, glass is half full and can do attitude
• Excellent creative writing and verbal communication skills
• Superior ability to manage daily agency relationships, project management, media execution
• Master of brand production, advertising, print collateral, packaging, signage and photoshoots