Management Supervisor

VICTORIA A. JAYES

** *** ****** *****, *** York *4043 ********@*****.*** 716-***-****

OBJECTIVE

Dynamic and accomplished marketing professional with a proven track record of success, eager to transition into a career in client management. Leveraging a blend of experience, education, and strong interpersonal skills, I am committed to contributing to organizational goal achievement while fostering lasting relationships and driving business growth.

EXPERIENCE

Mower, Buffalo, NY

Management Supervisor Jan 2023 to present

Senior Account Supervisor Jan 2021 to Jan 2023

•Manage the agency’s largest client, serving as the primary liaison between client teams, agency staff (media, performance marketing, production, and creative staff) and outsourced partners.

•Define client requirements, quantify metrics, and provide project specifications to guide the development of strategy for multichannel campaigns.

•Accurately track, reconcile, and adhere to budgets, oversee billing, and communicate updates to client and internal accounting team.

•Effectively manage multiple projects, across business and consumer programs, from initial planning through to campaign launch.

•Build strong relationships and foster exceptional communication with all internal and external partners and clients.

•Develop and implement campaign-management tools such as creative briefs, media briefs and strategy documents that help to improve the flow of communication, resulting in elevated customer satisfaction.

•Responsible for developing and presenting quarterly metric presentations and applying results to the client’s business objectives. Adept at implementing testing strategies, across media and direct marketing campaigns, with the goal of improving performance.

•Train and supervise Account Executives and Account Managers to help nurture, mentor and lead them to successfully meet and exceed client expectations and be positioned for personal growth.

2023 Key Accomplishments:

Promoted in January 2023 to Management Supervisor.

Managed the development and implementation of new creative concepts for my client’s commercial business that significantly performed above industry benchmarks, resulting in a 98% increase in traffic to their landing pages of which 50% was from new visitors, ultimately resulting in each of the commercial programs exceeding their sales conversion rate. Additionally, this creative won multiple industry awards and accolades.

Independently, researched and introduced two new platforms that contributed to improved campaign performance and goal achievement:

1: Cloudinary: provided technology for a conceptual idea for experiential marketing to come to fruition. Resulted in an 8% response/engagement rate. This platform is used across multiple client programs for augmenting campaigns with a low response rate.

2: ProspectNow: onboarded a new data provider allowing us, on our clients’ behalf, to better target a previously difficult audience to reach.

FARM, Buffalo, NY

Account Supervisor Sept 2013 to March 2020

Senior Account Executive May 2011 to Sept 2013

•Maintained, grew, and introduced new relationships with an existing client, which provided extensive sales opportunities and account growth equal to 6 times the original business or 575% revenue increase. This client became the agency’s largest and most profitable client under my leadership.

•Responsible for managing all aspects of client accounts from concept to campaign completion. This includes direct marketing, digital communications, corporate brand standards and brand implementation.

•Develop and implement creative briefs and strategy documents for integrated campaigns across multiple product lines and client contacts. I managed projects from 10 different contacts within one client.

Manzella Marketing Group, Account Executive June 2004 to Sept 2011

•Acquire and onboard new client relationships and manage all aspects of the account. My client base, which consisted of all new relationships, represented 28% of the annual revenue in 2011.

•Responsible for managing creative development and campaign execution for client portfolio, which includes media buying, direct marketing, web development and corporate branding.

•Managed the agency’s largest education and healthcare client relationships.

EDUCATION

Medaille College, Williamsville N.Y.

•Master of Arts, Organizational Leadership

State University of New York at Buffalo

•Bachelor of Science – Business Administration

•Concentration – Marketing

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