Business Development Senior Living

Camille M. Burke

ADDRESS: Lakewood, CO

PHONE: 303-***-****

EMAIL: **********@*****.***

LINKEDIN: http://www.linkedin.com/in/camille-burke-ttu/

SUMMARY:

Results Focused Mission Driven C-Level Executive – Extensive leadership expertise spanning multi-site strategy, business development/marketing, finance, communications, HR, process and system creation/improvement and stakeholder engagement within the senior living and multi-family living/property management industry. Visionary who guides positive change, developing and implementing strategic plans and operational models focused on elevating organizations to new heights through methodical growth and expansion. Champions solutions to complex operational challenges by implementing best practices/technology to optimize efficiency. Fiscal foresight to develop and manage financials, budgets, capital, and P&L. Servant leader who makes progressive impact through relationship building advancing the organizational mission while achieving business objectives. Well networked and passionate philanthropist serving on multiple boards and committees in senior living industry. Frequently invited to speak as organizational representative for mission-based causes and contribute industry expertise.

People Focused Leader – Builds, directs, and mentors high performing teams fostering results through transparency, accountability, and engagement. Leads teams on a collaborative journey cultivating a positive culture rooted in open communication, trust, empowerment, respect, and loyalty. Dedicated to developing others and guiding them to achieve their career aspirations, cultivating a mindset of leadership, growth, and success. Rallies and inspires teams seamlessly working through challenges to achieve common goals. Committed to building winning customer relationships, retention, and loyalty through exceptional experiences, conveying value of reliable and quality services to align with needs.

Executive & Board Leadership Strategic Planning/Execution Non-Profit/For-Profit Business Operations Infrastructure Vendor Management Team Building/Training/Mentoring Organizational/Culture Development Marketing Strategy Senior Living/Multi-Family Housing Business Development/Growth Financials; P&L/Budgets/Capital Process Improvement

EMPLOYMENT

CHIEF GROWTH & STRATEGY OFFICER

GSI a Transforming Age Company (Formerly Essex Corporation) 2022 to 2023

* Charged with driving exceptional growth through new client acquisition and third-party management/development initiatives.

* Retained by GSI during internal transition of Essex Corporation’s employees post-acquisition.

* Served in multi-faceted executive leadership role providing key insights on strategic planning for overall company direction.

* Charged with crafting strategic, creative business development initiatives focused on driving revenue and growth.

* Attended industry/networking events/conferences to identify strategic partners; developers, 3rd party managers, financiers, and architects.

* Partnered with ad agencies to create marketing/outreach strategies to increase visibility. Set up CRM system (Salesforce) with standardized processes.

* Negotiated and prepared mutually beneficial third-party contractual agreements and managed with meticulous attention to detail.

VICE PRESIDENT & CHIEF DEVELOPMENT OFFICER

Essex Corporation 2021 to 2022

* Drove superlative occupancy growth in one community from 65% to 100% with waiting list in <eight-months by engaging proper personnel and deploying impactful marketing strategies.

* Envisioned and implemented wellness program with methodical brand message.

* Instrumental in introducing preventative rehab services into communities. Collaborated with executive directors to vet three rehab companies and select partner.

* Branded annual director conference, created learning tracks, and developed sponsorship levels for vendors to offset costs.

* Contributed expertise on ground up development of 133 apartment community slated to open in 2024.

* Integral contributor to site selection/development, renovation/refurbishment projects for three of 12 multi-family communities.

* Worked with community directors, interior designers, architects, and construction to drive simultaneous small to large ground up projects.

* Devised marketing roadmaps, and innovative brand development to align with business goals and optimize efficiency. Governed and approved all marketing collateral including; photography, website changes, emails, and mailers.

* Drove strategic sales and marketing initiatives and leveraged expansive network of contacts to increase opportunities and revenue.

* Coordinated and hosted compelling community events to boost visibility and drive business development efforts.

Christian Living Communities (CLC) – Parent company of CLS 2004 to 2020

Cappella Living Solutions (CLS) 2014 to 2020

INTERIM CHIEF EXECUTIVE OFFICER & CHIEF OPERATING OFFICER – CLC AND CLS 2020

* Successfully navigated organization through pandemic response and recovery by leveraging network for protective equipment, ensuring safety and alignment with state/federal compliance.

* Championed renovation of oldest community to ensure competitive in market landscape and major campus repositioning.

* Crafted and delivered impactful messaging and communications.

* Entrusted in executive role reporting to Board Chair. Aligned company vision, mission, culture during high growth to ensure profitability.

* Drove exceptional company growth by devising and implementing strategic plans and change management best practices.

* Drove strategic plans and execution of 26 high-end/mid-market affordable progressive senior communities with ~2,800 apartments/suites.

* Meticulously managed $164M budget and ~1,500 staff, constantly ensured alignment with goals.

* Directed three new community projects, renovations, and remodels simultaneously. Ensured cost conscious, quality, and efficiency.

* Partnered with community directors, interior designers, and architects on project design to align with overall brand and goals.

CHIEF OPERATING OFFICER – CLC AND CLS 2017 to 2020

* Conceptualized and executed new revenue stream realizing $500K profit. * Grew community from 754 units to ~2,400 and increased from 450 team members to ~1,200 in <four-years.

* Restructured organization to streamline operational efficiencies and increase productivity/profitability.

* Oversaw 26 senior communities with ~2,800 units. Managed budget of $130M.

* Devised and executed tactical business development plans to strengthen company footprint, optimize customer acquisition, and retention for accelerated growth.

* Developed business strategy/vision working in collaboration with Board of Directors focused on executing practical and sustainable change.

* Scrupulously aligned budgeting, scheduling, and resources. Drove cross-functional teams to ensure seamless project delivery and consistently communicated status/updates with key stakeholders.

PRESIDENT – CAPPELLA LIVING SOLUTIONS (CLS) 2014 to 2017

* Spearheaded explosive organizational growth by strategically creating new for-profit division.

* Realized profitability nine months ahead of three-year projections. Secured six management contracts in <28-months by devising and executing marketing strategies and key partnerships with third-party property owners and developers.

* Conceptualized strategic opportunity to monetize organizational knowledge providing consulting, design and third-party management services to non-owned communities and adult residents.

* Crafted and presented compelling business case to Board, gained buy-in, and partnered with CEO to restructure parent company and subsidiaries.

* Methodically devised company vision, strategy, systems, and organization hierarchy to support accelerated growth and expansion.

* Managed operations and continued to drive policy initiatives to advance organizational mission, while managing change.

CHIEF OPERATING OFFICER – CLC 3 COMMUNITIES 2007 to 2014

* Expertly positioned community as industry leader in cutting-edge design, and hospitality focus. Frequently requested for speaking engagements as industry thought leader.

* Methodically transformed community and established as Colorado’s Premier Senior Living Provider for ~1K adults by driving explosive growth from $13M to $50 in <seven-years while maintaining mission. Created new staff positions to support growth.

* Orchestrated improvements that increased property value from 3-star rating to 5-star for three health centers.

* Devised and executed strategic plan that achieved 5% hospital readmission rate, substantially under industry standards.

* Drove exceptional $850K annual revenue boost by elevating Medicaid/Medicare reimbursements, eliminating agency use and reducing overtime.

* Led five-year $75M redevelopment of oldest community.

* Successfully introduced forward-thinking life enrichment programs featured on national media.

* Launched organizations first-ever mission focused strategic plan/roadmap with accountability to achieve key objectives.

* Instrumental in driving tactical creation of new policies/procedures to promote sustainable scalability and increase revenue.

Executive Director Director of Sales & Marketing for Holly Creek Community 2004 to 2007

EARLY CAREER EXPERIENCE:

EXECUTIVE DIRECTOR

Royal Estates Retirement Community Prior to 2004

DIRECTOR OF SENIOR SERVICES

Sierra Providence Health Network Prior to 2004

EDUCATION:

Bachelor’s Degree – Restaurant, Hotel, & Institutional Management

Texas Tech University Lubbock, TX

Certified Eden Associate

BOARD MEMBERSHIPS:

RoundUp - Vice Chair 2023 – Present

LeadingAge - Colorado Chair 2014 2018

National LeadingAge Annual Conference Educational Selection Committee 2013 2014

Senior Living 100 - Advisory Board 2013 Present

LeadingAge Colorado Chair Elect 2013 2017

National LeadingAge Workforce Think Tank 2015

National LeadingAge Workforce Talent Committee 2011 2014

National LeadingAge Chief Operating Officers of Multi Site Organizations (COOMO) 2012 2014

South Denver Care Continuum 2011 2014

Larry Minnix Leadership Academy - LeadingAge 2010

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