Vice President Go-To-Market

RUSS ARMBRUST

Castle Pines, Colorado ***** 720-***-**** ************@*****.***

PROFESSIONAL . SUMMARY

Russ Armbrust is a distinguished executive celebrated for his meticulous attention to detail and his record of initiating transformative success within startups, large corporations, and Fortune 100 entities. His deep expertise in mergers and acquisitions anchors his exceptional leadership in devising comprehensive strategies that encompass management, operations, and overarching market initiatives. Russ's acumen in nurturing global channel sales is a cornerstone of his strategic approach, which ensures broad market penetration and a strong sales infrastructure. His proficiency in sales leadership ignites new paths for business expansion. As a visionary leader and an inspiring mentor, Russ is dedicated to establishing strategic growth pathways for companies. He excels in cultivating partnerships, alliances, and ecosystems, and is adept at steering the planning, development, and realization of sophisticated go-to-market solutions, thereby fostering a culture of innovation and collaborative advancement within his teams.

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SKILLS .

• Strategic Planning and

Execution

• Cross Functional

Leadership

• Strategic Visioning

• Team Building • Executive Leadership • Marketing

• Customer Acquisition

and Retention

• Negotiation and

Closing Skills

• Global Sales

• Mergers and

Acquisitions

• Strategic Partnerships • Sales Management

• Revenue Growth • Channel Management • Business Strategy

• Data Analysis and

Financial Acumen

• Revenue Generation • Artificial Intelligence

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EXPERIENCE .

January 2024 - Present

SR Director Global Strategic Accounts

Hexigon Mining Denver, CO/Tucson AZ

• Russ focus is on scaling the organization through driving sustained, profitable growth through key global strategic accounts.

January 2023 – June 2024

CEO

Turiance AI and Axis Data Innovations Denver, CO

• As the CEO of both Turiance AI and Axis Data Innovations an Artificial intelligence company focused in multiple industries, Russ pioneered the path for these companies' natural growth.

• He championed a growth strategy through direct sales enhancement, the development of strategic channel partnerships, and the acquisition of significant licensing agreements with leading OEMs in various sectors.

• These decisive actions set the stage for a successful license deal. March 2018 - January 2023

CEO

VirtualArmour Denver, CO

• At VirtualArmour, as CEO of the MSSP generating over $20 million in annual revenue, Russ initially spearheaded the company's organic expansion in his previous role as SVP of Sales

• Under his stewardship, VirtualArmour saw a 457% surge in annual reoccurring revenue through managed and professional services designed around OEM products.

• Russ's extensive career has endowed him with profound insights into the MSP/MSSP, IT, and B2B software sectors.

January 2017 - March 2018

SVP Sales

VirtualArmour Denver, CO

• At VirtualArmour, in the role of Senior Vice President of Sales, Russ orchestrated a transformative shift in the company's business model from a value-added reseller to a service-oriented enterprise, with a strategic emphasis on recurring revenue.

• This pivotal change propelled the company's annual revenue from $1.2m to an impressive $13 million in Annual Recurring services based Revenue (ARR)

• Furthermore, Russ innovated a comprehensive channel strategy, enabling partners to effectively resell VirtualArmour services and bolstering the company's market presence.

October 2015 - January 2017

SVP Business Development

Axis Technical Denver, CO

• In his capacity as Senior Vice President of Sales at Axis Technical, Russ honed his focus on innovating the sales pipeline with fresh service offerings.

• His efforts were pivotal in surging the company's growth by 600%, culminating in the closure of a historic deal that ushered in over $1 million in monthly recurring revenue.

October 2013 - October 2015

SVP Business Development

Seeing Machines Inc Denver, CO

• In the role of Senior Vice President of Business Development at Seeing Machines, Russ orchestrated the expansion of channel operations from an exclusive presence in the United States to a robust international footprint across 53 countries.

• He played a crucial role in formulating and executing a go-to-market strategy for South America, which was instrumental in generating an additional $40 million in net new ARR.

• Russ's strategic insight and leadership were central to the successful negotiation and acquisition of Seeing Machines by Caterpillar, ensuring the company's enduring ownership.

• He led the M&A process with acumen and managed the transition between Seeing Machines and Caterpillar.

October 2012 - October 2013

VP Operations

Seeing Machines Inc Denver, CO

• In Russ's tenure as Vice President of Operations, Russ spearheaded the enhancement of the company's profitability while steadfastly upholding our foundational values.

• Russ's leadership in the creation and execution of efficient, cost-saving operational strategies led to much larger margin gains for the company.

• Russ directed a strategic overhaul, transforming the business into a profitable entity, set the stage for successful sale to Caterpillar. January 2010 - January 2012

Director Global Mining Solutions

Newmont Mining Corporation Denver, CO

• Managed the Global Technology Alliances for Newmont January 2002 - January 2010

Sr.Technology Manager, Autonomous Mining Project

Freeport – McMoRan Safford, Arizona.

• Managed the Global Technology Alliances for Freeport

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