Digital Transformation Business Development

Karmen Fasoro

Arlington, Texas, United States

Email: *********@*****.*** Phone: 214-***-****

LinkedIn: https://www.linkedin.com/in/karmenfasoro

Professional Summary

Dynamic and results-oriented technology sales leader with 15+ years of experience driving innovation through artificial intelligence (AI), cloud, business applications such as CRM, ERP, low-code, automation, software as a service(SaaS) and digital transformation. Proven expertise in sales, customer relationship management and strategic business development, deploying strategic initiatives, and delivering impactful solutions across the technology sector in diverse industries that improve customer satisfaction and operational outcomes. Skilled and recognized for leveraging comprehensive understanding of digital transformation to meet diverse client needs and consistently surpassing sales targets.

Professional Experience

Microsoft

Low Code Specialist (July 2023 – December 2023)

- Promoted and enhanced the adoption of Microsoft's low-code platforms, improving business efficiency and innovation.

- Led enterprise digital transformation initiatives using AI, Power Apps and Power Automate, driving innovation and efficiency across organizations.

- Managed the end-to-end sales cycle for low-code solutions, increasing market penetration by 40%.

- Collaborated with cross-functional teams to tailor solutions that align with client objectives, driving a 25% increase in client engagement and satisfaction.

- Delivered scalable low-code solutions, contributing to 120%+ quota achievement.

Digital Specialist (April 2021 - July 2023)

- Drove digital transformation for clients through strategic consultations, identifying opportunities for technology integration that align with business goals.

- Orchestrated client campaigns and direct outreach, resulting in 30% revenue growth and a 35% increase in digital adoption.

- Educated clients, customers and prospects on cloud migration and benefits of cloud adoption.

- Developed robust relationships with stakeholders to secure and expand business engagements, achieving a 90% customer retention rate.

- Engaged and drove clients to adopt AI solutions increasing client satisfaction by over 25%.

Hewlett Packard Enterprise

Greenlake Specialist (February 2021 - May 2021)

- Executed sales strategies for cloud, Everything as a Service(EaaS) Greenlake and complex solutions, meeting diverse client needs and consistently exceeding sales targets by 20%.

- Enhanced account management practices, improving client engagement and retention through tailored service offerings, achieving a 95% client satisfaction rate.

Enterprise Solutions Sales Specialist & Consultant (December 2019 - February 2021)

- Provided consultative sales strategies across enterprise solutions, fostering long-term business relationships and maximizing account potentials, resulting in a 50% increase in account size.

- Evangalized, demonstrated and delivered AI-powered infrastructure and platform solutions with a focus in storage, compute, cloud, backup and everything as a service(SaaS / Eaas).

Skyline Sector 5

Account Executive (July 2017 - July 2018)

- Cultivated new and existing client relationships, driving monthly sales that regularly surpassed quotas by 30% through strategically leveraging an array of trade show offerings.

- Implemented effective sales tactics that resulted in a 40% business growth and a 95% client satisfaction rate.

Autotrader.com

Digital Media & Advertising Consultant (May 2014 – September 2016)

- Develop market intelligence and knowledge of competition, options and industry trends in order to show a customer their most profitable advertising sources, understand competitors’ strengths and demonstrate ROI.

- Prospect for new accounts, grow existing accounts and maximize customer retention; create and manage an account plan within Salesforce.

ReachLocal

Account Manager (November 2013 - May 2014)

- Continuously sustain high level of expertise regarding media, SaaS, SEM, and CRM with AI advantage platform.

- Explain technical concepts to current and potential customers.

-Identify and close upsell and cross sell opportunities as well as working renewals pipeline.

Hibu

Digital Solutions Specialist (February 2021 - May 2021)

- Prospected and build a personal book of business, achieving a 15% increase in revenue in the first quarter.

-Designed and implemented SEM/SEO solutions increasing client web traffic.

-Worked independently in virtual environment.

Education

University of North Texas

Bachelor of Science in Psychology

Dallas College

Associate of Arts Transfer

Certifications

- Negotiating Your Leadership Success

- Digital Marketing Accredited

- Microsoft Certified: Dynamics 365 Fundamentals (CRM)

Skills

- Account Management

- Trained in cloud (Google GCP, Amazon AWS, Microsoft Azure)

- Business Applications Specialist (CRM, Contact Center, ERP)

-Automation, Low Code, Power Applications, Power Automate

-AI Ambassador, Generative AI, Advanced AI Concepts, ML

- Google Cloud Associate

-HPE Sales Certified

-Integration

- Strategic Sales Planning

- Client Relationship Building

- Digital Transformation Consulting

- Cross-functional Team Leadership

Honors & Awards

- President’s Club: 2013, 2014, 2006

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