Account Executive Advertising Sales
Resume:
Patti Hetrick
Carolina Shores, NC
Email: **************@*****.***
Professional Summary:
A Senior Account Executive who is goal-oriented and achieving, driven by measurable contribution to growing company revenue. Adept communicator able to immerse with varied markets, demographic communities. Proficient in customer relationship management software within the industry, in addition to standard reporting and office administrative computer programs.
Core Strengths
Consultative Sales
Networking Skills
Goal Oriented/Self Motivated
Strategic Planning
Account & Territory Management
Contract Negotiations
Professional Experience
Main Line Today (Today Media Inc.) Newtown Sq., PA
Senior Account Executive 2000-2003, 2006 to 2023
Top performer in development of digital and traditional brand strategies by executing repeated success closing and managing key accounts. Take an ownership role in building clients’ businesses, introducing fresh and new strategies. Self -motivated, goal oriented. Strong closer.
Daily Local News- West Chester, PA
Advertising Sales Executive 1998-2000, Retail Advertising Manager 2003-2004
Retail Sales Executive: Responsible for advertising sales in the Daily Local News. Established a strong loyalty and rapport with customers increasing sales by over 70% the first year and consistently achieved 120% - 180% of monthly sales forecast
Retail Advertising Manager: Managed retail advertising sales team. Developed and implemented multiple advertising packages to drive departmental sales. Responsible for over $3 million in annual sales revenue.
Triumph Auto Glass-Mount Kisco, NY
Business Development 1995-1998
Business Development: Responsible for growing sales in the Westchester County Location. Increased sales by 45% the first year. Responsible for visiting insurance agents, auto body, auto dealers and repair shops. Building business through relationships.
Also responsible for securing and opening a new location in Stamford CT.
Patent Trader Newspaper-Mount Kisco, NY 1993-1995
Outside Retail Sales Executive: Responsible for advertising sales in the Patent Trader Newspaper. The Patent Trader was a local weekly newspaper. Outside sales calling on small businesses in Northern Westchester County, NY
Intergen Company -White Plains, NY
Inside Sales 1991-1993
Inside Sales: Responsible for sales of biologics within the science research communities of Universities in the Mid-West. Called on the Principal Lab. Directors. Increased sales in the mid-west territory by 30% the first year.
Professional Affiliations:
Greater West Chester Chamber of Commerce
Board Member-2001-2011, Chairman 2009
Brandywine Chapter of the Pennsylvania Restaurant Association
Board Member 2003-2008, Treasurer 2005-2008
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