Supply Chain Chief Financial

RAMON EDUARDO GONZALEZ-BAYARDO, CPA

**** ***** *****, *********** ** 76034 President’s Award Winner ******.*.******@*****.*** LinkedIn Profile Mobile: +1-469-***-****

CHIEF FINANCIAL OFFICER ~ REGIONAL CFO ~ BUSINESS TURNAROUND SPECIALIST

Multi-award-winning CFO/Regional CFO/SVP of Finance & Accounting with over 20 years of success as forward-thinking CFO, visionary leader, and Business Partner with 20 years of high-impact leadership contributions. Offer enterprise-wide finance & accounting, cash-flow, turnaround, and P&L leadership, as well as MBA business acumen, expertise in international business, supply chain optimization, NAFTA regulations and compliance, M&A, and reduction of corporate income tax as a licensed CPA. Proactively monitor external environment and industry for risks, threats, new regulations, and opportunities such as new innovations, patents, and technologies. Will manage, minimize & side-step risks & threats, and capitalize on opportunities.

Utilize wide-ranging analytical skills, big picture vision, Fortune 500 Methodology to drive revenue, margin, and EBITDA gains. Adept in controlling expenses, minimizing all corporate taxes, negotiating, C-level presentations, procurement, and human resources (HR). Ideally suited for CFO role in international, Latin American, South American, Mexican, or Brazilian companies looking to expand into the US market, thanks to vast experience in international business, knowledge of cultural protocols, experience living & working abroad, and building high-performing, multicultural teams/management bench strength. Multilingual: Fluent in English, Spanish (native level), and Portuguese; able to R, W, S & T in all three; French (conversational).

Will leverage enterprise-wide leadership experience in CAPEX project management, solving complex problems, CRM & ERP systems & IT installs/upgrades/integrations for startups, expansions, M&A, and relocations of HQ or regional offices. Six Sigma Certified Black Belt.

CFO CAREER HIGHLIGHTS & ACHIEVEMENTS

Drove revenue growth from $350M in 2007 to $450M in 2008 and to $1.5 billion from 2011-2014 by relocating manufacturing to Mexico and Brazil as CFO of Latin America for Calsonic Kansei Corp. (now Marelli NA Inc. after merger). Almost doubled margins from 5-6% in 2007-2008 to 9-11% from 2014-2019. Attained five x EBITDA gains over four years and held them. Initially averaged $17.5M in 2007-2008 and grew EBITDA to over $100M from 2010-2014. Leveraged favorable currency exchange rates, hedging peso and commodities to avoid paying premium prices, offshoring, nearshoring, workforce optimization, supply chain optimization, reduced import taxes and provided sound fiscal & P&L leadership to make it happen. Attained buy-in on plan from regional leadership and then senior leadership at corporate HQ. Many more high-impact contributions below…

FINANCIAL, ACCOUNTING & BUSINESS LEADERSHIP SKILLS

M&A Divestitures Corporate Restructuring Financial Planning Controlling MM$ Budgets GAAP Financial & Accounting Leadership

NAFTA Regulations & Compliance Supply Chain Optimization Leadership Reducing Direct & Indirect Taxes Business Transformation

Financial Analysis & Reporting Growing Sales & EBITDA Government Compliance Cost-Benefit Analysis Leading CAPEX Projects

CRM & ERP System Procurement, Integrations & Installs IT Services Software Industry SaaS Auto Manufacturing Turnarounds

Financial Forecasting P&L Ownership International Business Best Practices Procurement Controlling Expenses HR and Payroll

Cash Flow Management Establishing New Strategic Alliances Creative Problem Solving Rational, Quantitative & Qualitative Analysis

PROFESSIONAL FINANCIAL & ACCOUNTING LEADERSHIP EXPERIENCE

C-Level Business Consultant, CFO, & Business Transformation Specialist, DFW, TX 2023 – Present

Industry agnostic independent Consultant providing fiscal, cash-flow, supply chain operations, turnaround, and P&L leadership. Also excel in ERP selection, development/procurement, implementation, NAFTA compliance, international business, and problem-solving.

Noteworthy Leadership Achievements:

Led the customs compliance strategy for two automotive manufacturing companies (US & German) with $150M in annual revenues that had the same Infor ERP system as a C-Level Consultant in 2020-2021. Results: Both organizations had 5-6 import tax events and we were able to transition that liability into only one taxable event each, the sale to consumer. The German Co. achieved goal of saving $10M in import tax annually and deferring $6.0M in indirect taxes. The US client saved $1.0M on import tax annually and deferred up to $6.0M in indirect taxes.

Displayed business transformation, P&L, and financial & accounting leadership as a C-Level Consultant for a private client in the food business by turning a $25M loss to breakeven in only 12 months (Oct. 2022 – Oct.2023). Improved and optimized their product mix, supply chain operations, and implemented Business Central ERP, reduced FTE by 11, and convinced the board of directors to invest $14M (for new plant layout that improved workflow, updated production equipment, and manufacturing capacity) to enjoy greater economies of scale.

Confidential client honored the fiscal turnaround efforts above with the 2023 Extraordinary Achievement Award in January 2023. Also reduced employee turnover by 50-60% by convincing team members employer is here to stay, is now turning profitable, and they will be rewarded for remaining loyal.

Improved employee morale and loyalty in numerous ways including by establishing an internal convenience store and a cafeteria that sold sandwiches, prepared food, candy, allowed for direct bill payments, etc. Results: Our plant earned #1 ranking for sales revenues vs. five other facilities in company, and we beat the #2 ranked facility by 10%.

Set up a commodity-peso hedging system in auto industry starting in 2008, utilized it for aluminum, steel, petroleum-based resin. This was vital because we were manufacturing in multiple countries, needed cost control of commodities vs. several currencies. Results: Avoided paying a premium price for these three commodities, saved employers $20-25M annually on average or $200M-$250M over the last ten years. With costs contained, financials were more predictable and P&L goals were more attainable.

Vice President & Chief Financial Officer, FAMSA INC., Dallas, Texas 2021 – 2023

Reported directly to CEO and Chairman, served as a key strategic business partner focused on turnaround efforts. Led the finance and accounting personnel, annual revenue $150M, 430 team members. Famsa owned 20 retail furniture stores and a personal loan business with 40 branches during CFO tenure. It ranked in the top ten Hispanic-owned businesses in Texas for annual revenues.

Noteworthy Leadership Achievements:

Recruited to find a major new investor or help firm go private. Famsa was previously public on the Mexican stock exchange. Famsa went private within six months via private-equity firm. Employer had existing debt of $100M with the private equity firm and was appraised at $150-$160M by 414 Capital a Mexican consulting firm. Moneda (from Chile) paid $80M to acquire Famsa and credited them $80M for good will (and wiped out the debt). Results: $20M gain over appraised value from acquisition.

The first order of duty after being hired as CFO was to make company more attractive to lenders/investors by increasing profits by 10-15% by improving our credit risk profile and sales strategy. Partnered with Texas Capital Bank to increase employer’s line of credit from $5.0M to $15.0M. Admitted to Property Owners that company was in survival mode due to excessive debt and renegotiated lease agreements to receive credit for one year of rent for over $5.0M in improvements made to properties. Results: Saved employer $18M on lease expenses for Famsa’s 40 branches and 20 stores.

Recruited, hired, and trained/mentored over 100 professionals during career, 35 of them earned one promotion, of those 20 professionals earned a promotion into management or a role in HQ, of those five earned a promotion to Director level or higher.

KASAI NORTH AMERICA INC., Murfreesboro, TN 2019 – 2021

Chief Financial Officer and VP of Finance & Operations (served in both roles concurrently)

Reported directly to EVP and NA CEO, Kasai had annual revenues of $1.2B, 4,000 team members,

Noteworthy Leadership Achievements:

Provided thoughtful, calm, and effective leadership during the Coronavirus Pandemic & Lockdowns and 2.5-year mass media fear campaign by informing workers of new safety, workforce optimization, and risk management strategies. Example: We made our own N-95 face masks because we were using 8,000 per day, which saved us $24,000 per day/$5.7M per in year one vs. paying $5/mask. We also manufactured face shields to save $400K annually. Established a rotating schedule for manufacturing employees (essential) that reduced Coronavirus exposure significantly and lessened staff shortages. Achieved buy-in from all employees after educational presentation and production continued with interruption.

Led efforts to provide technical requirements, shopped, selected, customized, purchased, and implemented new ERP system for Kasai NA Inc. from 2019-2020 to replace obsolete ERP system. Invested $12M, purchased license in US, ERP system was developed in Mexico, incorporated a shared service center in Mexico and ERP was deployed in 11 facilities in Mexico & US. Results: Saved $800K on import taxes and $50M in carrying costs in year one. Increased efficiency by 20%, stabilized production, once full system is implemented with executive dashboard for enhanced executive decision making and KPI monitoring overall efficiency gain will be 33%. Shared service center in Mexico included procurement, finance, logistics, and customs compliance.

Have a superb record of 95% on time and within budget completion while leading diverse CAPEX/enterprise-wide projects including supply chain operations, NAFTA compliance, financial, and accounting leadership during career despite dealing with challenges from ever changing regulations affecting multiple facilities from multiple regulatory bodies from multiple governments. Project Management results include approved change-order requests due to client changes, new regulations, or unforeseen circumstances).

CFO Latin America, MARELLI NORTH AMERICA INC. (MNAI), Shelbyville, TN 2007 – 2019

A subsidiary of Marelli Holdings Inc., Marelli NA Inc. was formerly known as Calsonic Kansei until May 2019; was employed by Calsonic Kansei Corp. (CKC) until May 2019. Marelli NA Inc. is an Italian Japanese automotive company with 58 manufacturing centers in the US, EU, S. Korea, Mexico, Thailand, S. Africa, India, China, and Malaysia. Reported to CEO, Marelli NA Inc. had $2.0B in annual revenues in 2019, 5,500 employees, and had an annual CAPEX budget of $100M. Known as a tier one supplier to the auto industry (plastic, electronic, HVAC, exhaust & cooling systems), CKC was publicly traded on the Italian and Japanese stock exchanges. It is now owned by KKR.

Noteworthy Leadership Achievements:

Honored with the Extraordinary Commitment Award for outstanding results from IFS ERP implementation from Sr. Management in March 2014.

Recognized with “the 2010 President’s Award – Overall Winner” for outstanding achievements in cost containment, innovation, quality, and leadership in January 2010.

Process improvement leadership results: Reduced the month-end closing process from 30 days of effort to three days and improved the year-end closing process from 40 working days of labor to just three in 2009 after new ERP system was installed saving employer over $100K in payroll annually while improving accuracy, productivity and efficiency. Also, optimized workforce, cross trained all Finance & Accounting Supervisors and senior FTE and incorporated a shared service center.

Enhanced efficiency, prevented quality control issues, optimized workforce, and improved cost control by implementing a single label system with bar code for all components in manufacturing process, which saved employer $75M in year one. Label included standardized info for tax, customs compliance, supplier ID, and business. This synchronization and standardization dramatically improved tracking/traceability for quality control issues, which is essential for QC as a tier one supplier for in the auto manufacturing industry.

Demonstrated ability to leverage modern technology enterprise wide 2009-2010 by performing fit-gap analysis and deploying new ERP system for auto manufacturing by Infor. Results: Saved employer $6.0M. Our customized ERP source code was developed in Mexico for $4.0M (vs. Infor’s ERP solution at $10M) specifically to monitor cross-border transactions, monitor import/export duties, control inventory, optimize supply chain management, be deployed in 12 facilities, and to facilitate better executive-level decision making with an executive dashboard. Our newly developed ERP system came with a life-time license and a was $250K per year over the first six years and $4.0M total cost.

Showcased enterprise-wide CAPEX project leadership skills by leading a $120M Calsonic Kansei Brazil auto manufacturing startup project. Employer ended up investing only $40M because $80M was negotiated and sourced via business loans from Brazilian banks on favorable terms. Our leverage was the creation of hundreds of long-term local manufacturing jobs. The startup turned profitable in six years in 2018 with $3.0M profit and $7.0M in 2019.

Supply Chain Optimization and NAFTA Regulations Compliance Results: April 2007 – March 2010, year one recovered $26M in import taxes + plus $74M in income tax credit (US carry forward losses), year 2, 2010 -- Present $200M per year saved on $1.5B in regional sales, thanks to reducing taxable import tax events from seven to one, the final retail sale to the consumer. Hired because of expertise in supply chain optimization and compliance with NAFTA regulations. Liaised with all the stakeholders/ owners from Nissan in Japan as CFO. Achieved buy-in at regional leadership and Japan HQ leadership levels. Moved manufacturing operations from US to Mexico instead of paying $65/hour in US only paid $35/hour in Mexico.

CFO of Mexico, CARIBBEAN DISTILLER’S CORP., Las Vegas, NV (formerly Guadalajara MX) 2004 – 2007

Founders and manufacturers of Patron Tequila, the finest tequila in the world and many fine liquor brands. Annual revenue is over $1.0B with 3,000 employees. John Paul D’Joria, Patron’s billionaire Founder (also owned Paul Mitchell Hair Products) sold his remaining 70% stake in Patron Tequila to Bacardi for $5.1B in Jan. 2018.

Noteworthy Leadership Achievements:

Supply Chain Optimization and NAFTA Regulations/Compliance Leadership Results: Leveraged creative problem solving, vision, and expertise to optimize supply chain and compliance with NAFTA regulations. Paid zero income taxes in Mexico (40% rate = $80M US dollars), vs. first corporate income tax in US of $15M or 80% reduction in income tax, a $65M one-time savings.

Eliminated indirect taxes, alcoholic beverages in Mexico have a 53% tax, so this translated to a $45M USD annual savings.

Import tax liability events were reduced from three to one (the retail sale to consumers). Established first maquiladora in industry (two manufacturing plants in Mexico with all administration and corporate HQ in US) to realize MM$ import tax savings.

Eliminated all banking fees and reduced annual insurance costs by 10% by restructuring the treasury and insurance programs.

Reduced the FTE in Finance and HR by 30% to save employer at least $150K on payroll, benefits, and payroll taxes annually by improving payroll process and updating finance & accounting software.

Executed on innovative, time-saving method to perform year-end inventory that reduced inventory balance by 10%.

EMERSON CLIMATE TECHNOLOGIES, Guadalajara, Mexico (formerly St. Louis, MS) 2000 – 2004

Plant Controller (2002 – 2004); Internal Audit Manager (2000 – 2002)

Noteworthy Leadership Achievements:

Showcased process improvement leadership skills by reducing month end closings from seven days of effort to one day and year end closing from 15 days of effort to one day saving employer tens of thousands of dollars in payroll annually.

Statutory & Forensic Audit Manager, PRICE WATERHOUSE, Guadalajara, Mexico 1993 – 1999

EDUCATION, CERTIFICATIONS, LICENSURE & PROFESSIONAL TRAINING

Certified Public Accountant, State Board of Accountancy, State of Pennsylvania, licensed 1999

Certified Public Accountant/CPA license, ITESO UNIVERSITY, Guadalajara, Mexico 1999

Studying MBA at BELMONT UNIVERSITY, Nashville, TN; completed 45 of 60 credits required so far.

Bachelor of Science/BS in Accounting, Minor in Business Administration, ITESO UNIVERSITY, Guadalajara, Mexico

SSBB Certified, BELMONT UNIVERSITY, Nashville, TN 2011

Managing a World-Class IT Dept. Certification, The American Management Association, NY 2010

Language Skills: Spanish (native), English & Portuguese (fluent); French (conversational)

Technical Skills: Windows OS 7, 10 & 11, Microsoft® Office 365, Hyperion, Power BI by Microsoft®, SAP Concord, Oracle NetSuite ERP, IFS ERP, Infor ERP, Great Plains Dynamics, Business Central, QuickBooks, SAP, STORIS CRM, Google Translate App, Microsoft® Project, Microsoft® Teams, Zoom, Skype for Business, Google Meet, Facetime, Concur, Magnitude, Cognos, Expense-Wire etc.

Willing and able to travel in US & abroad as needed to facilitate achievement of organizational goals.

U.S. Citizen with valid U.S. Passport; Citizen of Mexico; permanent resident of Brazil & Japan; lived in Japan for one year.

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