Business Development Product Management
Resume:
Joseph P. Moreland
Cincinnati, OH 45244
**************.*****@*****.***
(323) 493 - 6218 (mobile)
OBJECTIVE: To pursue a Global Sales or Business Development Management position which will utilize my expertise in International Business Development, Marketing, Product Applications, Sales Account Management and Industrial Business
OVERVIEW:
•Recently lead a team of Sales Engineers and Business Development Engineers / Managers focused on strengthening WEG’s bookings and market position within all industrial segments.
•Responsible for National Sales and Account Management for major channels to market; Users, OEMs and Distributors for Motors, Generators and Drives
•Industries served included: Oil & Gas, Pulp & Paper, Utilities, Food & Beverage, Mining & Aggregates, Water / Waste Water, Steel
•Channels to Market: OEM, User and Distribution sales
•Previously, was responsible for over $ 200 Million of Large Motor Bookings across all industry segments internationally
•Develop engagement & sales strategies with customers for five (5) Siemens motor factories
•Provide technical, commercial and account-specific strategy support for the North American Sales Force in the selling of Low Voltage NEMA and IEC-Frame and Above NEMA and Large IEC-frame motors.
•Continue to demonstrate a high level of accomplishment in international and corporate marketing management, and global industrial sales.
•Manage the planning and implementation of marketing programs and strategies for the sale of industrial motors and drives
EDUCATION: York College of Pennsylvania, York, PA
Masters in Business Administration
Marketing, 1995
Xavier University, Cincinnati, OH
Course work in Business Administration
Marketing, 1990-1992
West Virginia University, Morgantown, WV
Bachelor of Science
Electrical Engineering, Digital Systems, 1987
EXPERIENCE:
WEG Electric Corporation
National Sales Manager, Energy Division
January 2018 – September 2024
•Responsible for National Sales and Account Management for major channels to market; Users, OEMs and Distributors for Motors, Generators and Drives
•Recently lead a team of Sales Engineers and Business Development Engineers / Managers focused on strengthening WEG’s bookings and market position within all industrial segments
Siemens Industry, Drive Technologies, Norwood, OH
Director, LD AP MGD Business Development
Head of Marketing, Large Drives Application Segment
Business Manager, Large Motors, July 2008 to January 2018
•Drive order-capture strategies at targeted OEMs & developed programs for strategic accounts
•Responsible for Large Motor (Engineered-to-Order) quotation, bookings, business development and product management teams
•Develop sales strategies for domestic and international business
•Drive sales & business development within the various Vertical Markets and Sub-Segments internationally
•Develop Business Target Agreements and Annual Business Planning sessions with 5 motor factories in 3 different countries
•Provide forecasting within the Sales & Operations Planning sessions, working with sales and manufacturing to drive forecast accuracy improvement
Siemens Energy & Automation, Norwood, OH
Sr. Product Manager, Large Motors, January 2005 to July 2008
•Responsible for large motor product portfolio management
•Work with Marketing Services to develop marketing collateral for AboveNEMA motor products
•Evaluate margins by product and generate strategies to improve / enhance margin position
•Evaluate Siemens’ AboveNEMA market-share position and generate strategies to improve / enhance market position
•Develop product roadmap including product standardization to improve internal processes; quotations, order-entry, engineering and manufacturing
•Create launch material for new product introduction
Siemens Energy & Automation, Norwood, OH
National OEM Business Development Manager, July 2001 to January 2005
•Responsible for sales and margin (profit & loss) for motor products (Low Voltage NEMA and Low Voltage IEC Motors) sold to major OEMs in Canada, Mexico and the United States.
•Development of new and existing accounts by combining efforts with account managers and the inside sales support offices in the NAFTA region.
•Establish multimillion dollar contracts with major OEMs.
•Responsible for assisting Account Managers in negotiating price levels for large projects.
•Attend conferences and symposiums to further establish Siemens’ presence in the respective industries.
Siemens Energy & Automation, Norwood, OH
Manager, Siemens AG Marketing, December 1995 to July 2001 / October 2006 to January 2018
•Responsible for sales and margin (profit & loss) for internationally-produced products sold domestically and domestic products sold globally
•Development of new and existing accounts by combining efforts with global sales offices and the European & American factories
•Creation of marketing collateral such as brochures, presentations, and pricing tools utilized by distributors, customers and field sales
•Manage activities of marketing staff to support estimated annual bookings of $ 18 million in electric motors
•Responsible for the leadership, coaching and career development of an international marketing staff within the Siemens Energy & Automation Marketing Department.
•Act as a Global Account Manager for industrial electrical products sold to transnational corporations worldwide.
•Establish forecasts and inventory models
•Hiring, training and supervision of international marketing staff
Siemens Energy & Automation, York, PA
Field Sales Engineer, May 1993 to December 1995
•Developed OEM, User and Distributor accounts and achieved growth
in Industrial Motors, Drives, Switchgear and other related electrical
products
•Consistently performed above quota (typically $3-4 Million)
Siemens AG, Erlangen, Germany
Application Engineer, May 1991 to May 1992
•Marketing and product support for the USA Market
•Corresponded with design specialists and Norwood engineers in processing orders and pricing projects
•Learn the European culture, the products that Siemens manufactures and to gain an overview of the Siemens AG organization
American Electric Power Service Corporation, Cincinnati, Ohio
•Project and Installation Engineer, July 1987 to December 1988
•Instrumental in the design and installation of various electrical systems within the Zimmer Nuclear Power Plant which was being converted to fossil fuel
•Responsible for the PLC operation of the plant’s fire protection system
OTHER SKILLS:
•Conversant in written and spoken German language
•Extensive Computer skills including numerous Microsoft Products (Word, Excel, PowerPoint, Access, Outlook, Internet Explorer, Windows 95/98, etc.).
CAREER ACHIEVEMENTS / INDUSTRIES SERVED:
•Exceeded sales objectives every year in field sales
•Received Circle of Sales Excellence Award
•Achieved over $ 20 Million in sales, which was the highest sales performance ever by the international motor marketing Group
•Successful product launch of new SH710, a highly innovative motor product developed and marketed jointly by Siemens USA and Siemens Germany. The SH710 won bronze award in Plant Engineering’s Product of the Year!
•Oil & Gas, Pulp & Paper, Utilities, Food & Beverage, Mining & Aggregates, Water / Waste Water, Steel
REFERENCES: Available upon request
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