Digital Marketing Managet
Resume:
TERRI THOMPSON
*******************@*****.***
Alpharetta, GA
Https://linkedin.com/Terri-Thompson-Alpharetta
DIGITAL MARKETING MANAGER
PROFESSIONAL SUMMARY
Results-driven Digital Marketing Manager with expertise in SEO, SEM, social media marketing, and email campaign management. Passion for leading cross-functional teams, leveraging industry trends and data to drive brand awareness, optimize user experience, and boost audience engagement.
EDUCATION
B.B.A, Marketing
Georgia State University
Atlanta, GA
2012—2016
SKILLS
• Managerial Experience
• Team Leadership
• Strong Communication
• Attention to Detail
• Analytical Thinking
• Creative Problem Solving
• Project Management
• Customer Relationship
Manager (Salesforce, Zoho)
• Content Creation (Docs, Pages,
Word, Canva, Adobe Cloud)
• Email Marketing (Mailchimp,
HubSpot, Microsoft Outlook)
• UX/UI Design Principles (Sketch)
• SEO Strategy (SEMrush,
Screaming Frog, Excel)
• Social Media (Meta, Instagram,
LinkedIn, X, Sprout Social, Buffer)
• Data Analytics (Google
Analytics, Searchlight)
• Web Development and Design
(WordPress, Elementor, Wix)
CERTIFICATIONS
International Marketing
Georgia State University
05/2016
International Studies:
Korea University Business
School, 08/2014—01/2015
Relevant Coursework:
Marketing Research
Marketing Strategy
Consumer Behavior
Strategic Negotiations
Digital Design
Tulane University
05/2020
Relevant Coursework:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Typography
Sketch
EXPERIENCE
Digital Marketing Business Development Director
CI Web Group, Alpharetta, GA 03/2024 – Present
Digital marketing agency specializing in SEO, SEM, web, and reporting for the home services industry.
• Craft tailored action plans by analyzing market data and trends, providing strategic recommendations to meet company goals.
• Formulate and execute SEO and paid advertising strategies, researching prospect rankings to drive rapid growth and increase revenue.
• Create content for email campaign automation to engage leads.
• Extract and evaluate marketing data analytics, proving a 46% ROI.
• Collaborate with cross-functional teams to forecast keyword demand, ensuring effective sales of marketing services.
Digital Marketing Manager CEO & Founder
Mokpo Media, New Orleans, LA 09/2020 – 02/2024
Marketing firm specializing in digital marketing, advertising, social media, SEO, web development and design for the real estate industry.
• Led content creation for social media, email, and digital channels, increasing engagement by 25% and boosting brand visibility.
• Researched and analyzed consumer behaviors and trends, using insights to optimize digital marketing campaigns, boosting conversion rates.
• Designed WordPress websites, implemented SEO strategies, created content for email and social media to support client goals, enhance brand visibility, and improve overall user experience.
• Created and automate email marketing campaigns, achieving 30% higher click through rate (CTR) than industry average.
• Prepared performance reports, analyzing ROI to guide data-driven decisions and improve campaign outcomes.
Marketing & Membership Director
Home Builders Association, Metairie, LA 04/2018 – 09/2020 Non-profit organization providing news, education, advocacy, and events.
• Engineered a comprehensive marketing strategy for key events, generating $1.67 million in profitability through targeted campaigns.
• Initiated the development and design of the organization’s first mobile app, achieving 39K downloads within the first two months.
• Devised a multi-channel marketing strategy, utilizing email, paid ads, and social media to enhance sponsorships and increase revenue.
• Produced an inauguration event for 150 attendees, overseeing logistics and collaborating with vendors to ensure a successful event. Advertising Account Executive
The Advocate, News Orleans, LA 08/2017 – 03/2018 Louisiana’s #1 news coverage, including events, politics, sports, and culture.
• Broke historical sales record for the highest digital marketing sale, securing a $120K contract for owned and operated solutions.
• Developed and executed tailored digital marketing strategies for clients, driving revenue growth and engagement across paid search, social media, and display advertising.
• Analyzed campaign performance and optimized results, leveraging data insights to deliver ROI and exceed client expectations.
Digital Marketing Specialist Business Development NTT Data Global, Atlanta, GA 09/2015 – 07/2017
Top 10 IT service provider of application, cloud, and infrastructure services.
• Revamped digital strategies, doubling sales revenue attributed to marketing by an increase of 217% year over year.
• Built a robust marketing operations framework, presenting PowerPoints with marketing campaign performance and insights to the VP of Marketing, ensuring alignment with company objectives. Product Manager, Insurance
LexisNexis Risk Solutions, Alpharetta, GA 03/2015 – 08/2015 LexisNexis uses the power of data and advanced analytics to enable organizations to manage risks like identity theft, fraud, financial crimes, insurance and government scams.
• Created four analytics and insight products for Fortune 500 companies.
• Worked cross-collaboratively with senior product managers.
AWARDS
Marketing Excellence
NTT Data Global
06/2017
Global Ambassador
Scholarship
Coca-Cola Company
08/2014
PROFESSIONAL DEVELOPMENT
BOLD Executive Leadership, Seattle, WA 04/2024
Driven Leadership Company
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