Mental Health Social Media

Isabel Estrada

www.linkedin.com/in/isabell-estrada 602-***-**** ****************@*****.***

Education

Bachelor of Science Marketing May 2026

W.P. Carey School of Business, Arizona State University, Tempe, AZ 3.46

• Relevant coursework: Statistical analysis, Writing and Presenting, SEO, UI and UX optimization, Surveying, and Interpreting Data

• Wrote mock emails meant to persuade the CEO to add mental health days to employee benefits

• Created an app idea with classmates then presented it to the class including a budget and plan of action Applied Business Data Analytics (Certificate) May 2026 W.P. Carey School of Business, Arizona State University, Tempe, AZ 3.46

• Collaborated with peers to produce easy-to-navigate spreadsheets

• Calculated statistical data including mean, variance, standard deviation, and etcetera Experience

Marketing Specialist Intern, Fry’s Food, Tolleson, AZ September 2024 - Present

• Building a grand opening campaign including plan, social media presence, soft launch (gas station opening 1 week prior), and opening day activities

• Researching 4 competitors, determining what activities do well and how we can implement these events better on the day of

• Conducting store walks looking for 100% quality signage throughout stores

• Finding customer contact info and rewards numbers from an Excel spreadsheet to then reimburse points and email regarding miss count on certain reward program items Digital Marketing Trainee, Global Tech Experience, Remote January 2024 – May 2024

• Designing an e-commerce site from scratch using Shopify implementing design elements including hero images and call-to-action buttons increasing engagement by 2%

• Developing SEO and CRO skills helped increase website traffic by 5%

• Conducting A/B testing to see what worked on the website and what didn’t, found one CTA led to more engagement than the other

Associate, In-N-Out, Phoenix, AZ November 2020 - Present

• Leading the safety department assessing day-to-day procedures and equipment making sure everything adhered to all safety standards 100%

• Regional training, in Colorado, up to 100+ associates on operations including store register, cooking, drive- through tasks, and daily startup through closing procedures

• Creating organized systems giving order takers specific tasks meant to tend to customers in a timely manner; decreasing wait times by 25 percent

Graphic Designer, Contracted, Phoenix, AZ January 2022 - May 2023

• Partnered closely with customers ensuring high-quality logos were designed to help increase engagement by upwards of 10 accounts

Technical Skills

Shopify, Canva, Excel, SEO, Google Trends, Photoshop, Word, PowerPoint, SQL, A/B Testing, Paid Search

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