Product Manager Digital

Clint Correa, M.Phil.

586-***-**** ********@*******.*** Shelby Township, MI LinkedIn

Experienced Digital Product Manager User-Centered Designer SAFe® POPM Candidate

OVERVIEW

Dynamic and results-driven Digital Product Manager with a strong foundation in project management, now specializing in the planning, development, and management of innovative digital products across various industries, including the automotive sector. I have a proven track record in leading the full product lifecycle, from ideation to deployment and retirement. Expertise in user-centered design, data-driven decision-making, and translating complex requirements into actionable product strategies. Skilled in integrating advanced technologies to create high-impact digital solutions that enhance user experience and drive business growth.

EXPERIENCE

FirstSource Detroit, MI (Remote) September 2024 – Present

AI Content Creator

Developed human-centered content for Large Language Models (LLMs) by integrating principles from philosophy and humanities to enhance AI-generated responses.

Collaborated with interdisciplinary teams to ensure content aligns with ethical standards and enhances the AI's ability to understand and engage with complex humanistic topics.

Researched and created diverse datasets, emphasizing critical thinking, cultural sensitivity, and context in dialogue modeling.

Analyzed AI outputs for accuracy, coherence, and relevance, making continuous improvements to align with evolving standards in AI-human interaction.

Provided thought leadership on AI ethics and responsible content generation, ensuring adherence to principles of fairness, transparency, and inclusivity.

Career Break Detroit, MI June 2023 – June 2024

Caregiver

Konnect Agency Los Angeles, CA (Remote) June 2022 – May 2023

Digital Production Director

Hired to manage different product lifecycles and develop comprehensive roadmaps. Spearheaded several high-impact projects to enhance the company’s digital presence and align with organizational priorities. Gathered accurate requirements for developers and translated strategic recommendations into actionable plans.

Managed the lifecycle of a new enterprise CRM app for an animal training company, ensuring successful development.

Developed and launched a Shopify website for a new health and wellness product, optimizing it for user engagement and sales.

Oversaw the redesign of a national franchise website, revamping its architecture and design to improve user experience and functionality.

Optimized websites for user-friendliness, ensuring they met client needs through effective UI/UX design.

Identified workflow bottlenecks and devised unique solutions to resolve issues swiftly.

Held regular meetings with over 10 team members to ensure project alignment with schedules, utilizing data to adjust timelines, leading to a 20% increase in project delivery rates.

Implemented Agile methodologies to restructure schedules, resulting in a 25% reduction in completion time and a 20% improvement in team productivity.

Epsilon Chicago, IL (Remote) January 2017 – June 2022

Senior Manager, Digital Product Management

Aftersales Software Solutions for the Automotive Industry

Led the lifecycle of a proprietary aftersales software platform and enterprise app, driving operational efficiency and customer satisfaction for Tier 1, Tier 2, and Tier 3 automotive OEMs and dealerships. These initiatives contributed to company goals by improving product adoption, enhancing customer experience, and supporting long-term profitability.

Directed product development and launch: Spearheaded the creation of a proprietary aftersales software platform, coordinating cross-functional teams of engineers, designers, and QA specialists. By aligning project timelines and budgets with business goals, the platform improved operational efficiency and customer satisfaction—critical factors for maintaining a competitive edge in the automotive industry.

Conducted market research: Engaged with early adopters, dealerships, and service centers to validate the product’s real-world applicability, leading to higher adoption rates. This ensured the platform directly addressed customer pain points, aligning with the company’s strategic goal of enhancing user retention and competitive positioning.

Developed comprehensive pricing strategy: Implemented a pricing model designed to optimize long-term value, driving profitability and aligning with the company's financial goals by improving LTV/CAC ratio.

Managed agile product development: Transitioned the development process to a Scrum framework, increasing the efficiency of new feature rollouts by 20%, which contributed to faster time-to-market—critical for staying competitive in the rapidly evolving tech landscape.

User-centric product management: Used Jira to manage user stories, translating customer needs into actionable outputs. This clear communication ensured cross-functional alignment and contributed to the company’s goal of delivering high-quality, customer-focused solutions.

Enhanced user training and support: Developed training materials and webinars that reduced customer support costs, while simultaneously improving user satisfaction—a key factor in achieving the company’s mission of building long-term client relationships.

Data-driven product improvements: Leveraged analytics platforms to track KPIs, providing insights that continuously refined the product, which aligned with business goals of increasing ROI and meeting evolving customer needs.

Secured ongoing leadership support: Presented product updates to senior leadership, ensuring the company’s financial backing and strategic alignment, which kept the project momentum strong and resources available.

Epsilon Chicago, IL (Remote) January 2015 – December 2016

Senior Manager, Digital Product Owner

Enterprise Aftersales App for Auto Dealerships

Led the lifecycle of a comprehensive aftersales app designed to streamline dealership sales operations by integrating real-time updates, essential sales tools, analytics, and contract management. The app supported the company’s goal of providing innovative digital solutions that increase dealership productivity and sales effectiveness.

Real-time updates and integrated tools: Provided sales teams with instant access to inventory and promotions, directly supporting the company’s objective of increasing sales performance by equipping teams with the necessary tools to close deals faster.

Analytics-driven decision making: Incorporated robust analytics that gave dealerships deeper insights into customer behavior and market trends, empowering sales teams to make data-driven decisions that align with the company's goal of improving sales outcomes and customer satisfaction.

Streamlined contract management: Integrated DocuSign for seamless contract management, which reduced administrative overhead and helped achieve the company’s objective of operational efficiency and faster sales cycles.

Collaborative product development: Worked with UI/UX designers to ensure the app was user-friendly, resulting in a superior customer experience—a key element of the company’s strategy to differentiate its solutions in the marketplace.

End-to-end project lifecycle management: Oversaw the entire development process, ensuring the project was delivered on time and within budget. This supported the company’s focus on delivering timely, cost-effective solutions to its clients.

Improved dealership sales process: Successfully deployed an app that improved sales team effectiveness and reduced friction in the sales process, ultimately supporting the company’s broader objective of enhancing the customer journey and driving increased sales revenue.

Epsilon Chicago, IL May 2011 – December 2014

Senior Manager, Digital Project Management

Streamlined company structure to meet and face challenges associated with dynamic environments by providing direction and vision. Accelerated and offered both directions and solutions for internal and external project teams. Directed exploration processes of large engagements, scoped projects, defined requirements, and obtained success metrics. Interpreted business constraints into defined UI criteria to influence creative and development processes.

Earned a Gold REGGIE in the Gamification category in 2014.

Managed product development and roll-out for Service Search Platform for three OEMs.

Led teams of 5+ including designers, copywriters, content strategists, business systems analysts and tech leads.

Collaborated with over 10 departments to drive project plans, resulting in seamless and industry-leading solutions.

Established digital solutions for mobile apps, digital environments, and cultivated consumer-facing websites.

Safeguarded the on-time, on-budget delivery of quality interactive initiatives across platforms and formats.

Planned and implemented QA processes with QA team, including end-to-end testing scenarios and UAT.

Developed website analytic reports in conjunction with multi-channel metrics to provide recommendations.

Recognized prospective compliance obligations and solutions through collaboration with legal counsel.

Fathom Communications Chicago, IL 2007 – 2010

Account Supervisor/Project Manager

Developed IA and project plans for digital initiatives, including website/banner ad development and promotional landing pages. Managed digital growth and layout staff through estimating, time efficiencies, and client service satisfaction.

Spearheaded the creation of IA and detailed project plans for various digital initiatives. This included website development, banner ad creation, and promotional landing page designs. Ensured that each project was meticulously planned and executed to meet client requirements and deadlines.

Led a team focused on digital growth and layout, responsible for accurate project estimating, optimizing time efficiencies, and ensuring client satisfaction. Fostered a productive and collaborative work environment, leading to increased team morale and productivity.

Successfully increased market share by 23% by launching a new product that propelled the client to the leading position in their category. This achievement was a result of strategic planning, effective market analysis, and seamless project execution.

Improved market share by 3% in southern African markets through the implementation of a targeted global market strategic communication plan. This demonstrated the ability to adapt and apply strategies effectively in diverse international markets, driving growth and expanding the client’s global presence.

Achieved recognition for excellence in website design with the 2008 Chicago Association of Direct Marketing Tempo Award. This accolade highlighted the innovative design approach and commitment to delivering high-quality digital experiences that met and exceeded client expectations.

Euro RSCG 4D Chicago, IL 2006 – 2007

Senior Account Executive

Focused communications for segmented audiences through online and offline channels. Recognized new openings to surpass financial expectations and generate additional revenue. Faced client challenges and developed innovative and timely solutions.

Designed and executed communication strategies tailored for segmented audiences through both online and offline channels. This approach ensured that messaging was relevant and effective, enhancing engagement and response rates.

Proactively recognized new market opportunities that surpassed financial expectations and generated additional revenue. Leveraged market analysis and insights to develop strategies that capitalized on emerging trends and consumer behaviors, resulting in a significant increase in client revenue.

Addressed client challenges by developing and implementing innovative and timely solutions. This involved collaborating with cross-functional teams to brainstorm and execute strategies that met client needs and resolved issues efficiently, leading to improved client satisfaction and retention.

Implemented targeted communication strategies that significantly improved engagement rates among segmented audiences. This resulted in higher response rates and a stronger return on investment for marketing campaigns.

BBDO Detroit Troy, MI 2000 – 2005

Senior Account Executive

Addressed offline and online communications for segmented audiences. Developed solutions for clients and internal teams facing challenges. Established global launch plans, including training/printed material and event logistics.

Developed and managed communication strategies for segmented audiences across offline and online channels, ensuring consistent messaging and brand alignment, which enhanced campaign effectiveness and increased brand recognition in top global markets.

Created and implemented effective solutions for clients and internal teams facing challenges. Collaborated cross-functionally to address issues and deliver successful outcomes, leading to higher client satisfaction and retention.

Spearheaded global launch plans, including the creation of training materials, printed collateral, and event logistics. Executed comprehensive plans that ensured smooth rollouts and high stakeholder engagement, contributing to the successful adoption of new products and initiatives.

Oversaw the management of multiple integrated campaigns, strictly adhering to brand guidelines for the top 15 global markets. This resulted in increased brand recognition and market penetration.

Directed vendor operations and provided support to clients in North America, Europe, and Latin America. Improved efficiency and service quality, enhancing client satisfaction and retention.

Coordinated the extension of consumer and business-to-business communications for global markets. Developed CRM strategies and advertising initiatives that significantly expanded market reach and drove growth in North America, Europe, and Latin America.

Implemented and refined CRM strategies to improve customer engagement and retention. Analyzed customer data to tailor communications and offers, resulting in increased customer loyalty and higher lifetime value.

Successfully integrated CRM systems with marketing campaigns, ensuring seamless data flow and accurate tracking of customer interactions. This integration improved the efficiency of marketing efforts and provided valuable insights for future strategies.

EDUCATION

Master of Philosophy in Sociology University of Dublin, Trinity College Dublin, Ireland – 1998-2000

Bachelor’s Degree: International Relations James Madison College, Michigan State University – 1991-1995

CERTIFICATED & CERTIFICATIONS

IBM – March 2024: Introduction to Artificial Intelligence (AI), Generative AI: Introductions and Applications, Generative AI: Prompt Engineering Basics, Building AI: Powered Chatbots without Programming

SAFe® POPM Certification – expected completion 11/24

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