Social Media Graphic Designer

Keysa Lopez Olivares

New York, NY *****

347-***-**** - ************@*****.*** - LinkedIn

Fully Work Authorized No Visa Sponsorship Required PROFESSIONAL SUMMARY

International seasoned graphic designer, community manager, and social media manager, with over 10 years of experience working with esteemed brands and international agencies. With a lifelong passion for art, culture, and humanity, committed to developing innovative proposals that seamlessly integrate strategy, aesthetics, and results. KEY SKILLS

● Advanced graphic design

● Social media expertise

● Content creation

● Copywriting

● Art direction

● Data analysis and performance measurements

● Illustration

PROFESSIONAL EXPERIENCE

Social media manager and graphic designer 01/2024 - NOW Karana Audio Visual, Houston, TX.

Karana Audio Visual is a leading company in audiovisual solutions and events. Their team of experts in design and technology offers comprehensive services for corporate events, conferences, exhibitions, and special productions.

● Increased presence on social networks. I increased the number of followers on Instagram, Facebook and TikTok by 35% in just 6 months.

● Improvement of the brand image. Through my efforts as a social media manager and graphic designer, I improved the brand image and increased its visibility in the market.

● Increase in lead conversion. My content and graphic design strategies helped increase the conversion of leads into customers, which contributed to the growth of the business. Content creator, AI tester and copywriter 06/2023 - 10/2024 Thryv, Houston, TX.

Thryv is a technology company that provides software and services designed to help small businesses manage their operations more efficiently. The company offers a cloud-based platform that enables businesses to streamline various aspects of their operations, including customer relationship management (CRM), scheduling, marketing, invoicing, and payments.

● Developed engaging content for websites, blogs, social media, and video platforms, increasing audience engagement by 30%.

● Worked closely with development teams to implement AI-driven solutions, streamlining processes and enhancing overall efficiency.

Social media manager and graphic designer 03/2022 - 12/2023 BidKicker, Florida, US.

BidKicker is a digital marketing and advertising agency that specializes in delivering innovative online advertising solutions for businesses of all sizes. The agency focuses on driving measurable results through a combination of paid search marketing (PPC), display advertising, social media marketing, and search engine optimization (SEO).

● Grew social media following by 45% across platforms and boosted engagement by 35% with more likes, shares, and comments.

● Launched 9 campaigns, driving 10% more traffic and 4% better conversions. Led paid ad campaigns for 12% more leads and 4% higher ROI.

● Worked with marketing teams to create cohesive visuals, managing multiple projects while maintaining high quality. Art Director 04/2020 - 04/2023

Ogilvy, Santo Domingo, DR.

Ogilvy is a global advertising, marketing, and public relations agency, widely regarded as one of the most influential and successful in the industry. The agency is known for its creative and effective advertising campaigns, as well as its innovative approach to brand strategy and communication.

● Managed multiple design projects simultaneously, delivering high-quality designs on time and within budget, ensuring client satisfaction and repeat business.

● Oversaw design projects from concept to execution, maintaining visual consistency and ensuring high-quality standards across all platforms.

Graphic Designer 02/2016 - 03/2020

TBWA, Santo Domingo, DR.

Is a global advertising and marketing agency network known for its innovative approach to advertising and brand strategy. TBWA is best known for its "Disruption" philosophy, a creative approach that challenges conventional thinking and aims to break through the clutter of traditional advertising. This strategy encourages brands to rethink their positioning and messaging to create impactful, memorable campaigns that stand out in a crowded marketplace.

● Developed compelling brand identities, including logos, color schemes, and visual assets, for the TBWA clients, leading to a 28% increase in brand recognition.

● Designed marketing materials (brochures, banners, posters) that enhanced the client’s brand presence and contributed to 36% higher engagement.

ADDITIONAL EXPERIENCE

Graphic Designer 01/2015 - 02/2016

Ogilvy, Santo Domingo, DR.

Junior Graphic Designer 08/2014 - 01/2015

Leo Burnett, Santo Domingo, DR.

EDUCATION

Master of Marketing and Digital Advertising, 2024

Antonio de Nebrija University, Spain.

Certification in Art Direction for Film, 2018

Chavon, The School of Design, Santo Domingo, Dominican Republic. Bachelor's degree in Advertising with a major in Graphic Design, 2015 Universidad Autónoma de Santo Domingo (UASD), Santo Domingo, Dominican Republic. AWARDS

1st place as Designer of the Year, 2021

Young Lions, DR.

Designer of the Year global finalist, 2021

Young Lions from Cannes Lions, France.

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