ROUA BEN GHORBEL
Marketing Professional
+216******** ****************@*****.*** https://www.linkedin.com/in/roua-benghorbel-303b6b1a1/ SUMMARY
Dynamic and goal-oriented professional with a background in sales, marketing, and client relationship management. Experienced in achieving sales targets, and optimizing processes to drive growth. Holding a Master’s in Marketing Decision and Innovation, I excel in communication, strategic planning, and delivering exceptional customer experiences. Passionate about impactful work and dedicated to contributing to the success of innovative projects.
WORK EXPERIENCE
Freelance Marketer & Account Manager – Paris, France March 2022 - Present
• Built and managed long-term client relationships, leading to increased customer loyalty and retention.
• Developed and implemented marketing strategies for Amazon sellers, resulting in a 40% increase in sales.
• Optimized CRM tools like Odoo to streamline customer interactions, track orders, and improve client satisfaction.
• Collaborated with cross-functional teams to resolve issues and deliver tailored solutions to clients.
• Designed and executed ad campaigns that boosted customer engagement and improved sales conversion rates.
• Monitored and analyzed ad performance to optimize campaigns and achieve marketing objectives.
Sales representative SULTANAHMET OLD CITY TRAVEL AGENCY – Istanbul, Turkey
[JULY, 2024] – [OCT, 2024]
• Consistently exceeded sales targets by offering tailored travel packages and fostering strong client relationships.
• Conducted post-tour follow-ups to maintain client satisfaction and encourage repeat business.
• Utilized excellent communication skills to resolve client issues promptly and professionally. EDUCATION
Research Master’s in Marketing Decision and Innovation Higher School of Economic and Commercial Sciences Tunis (ESSECT) Sep 2021 - Oct 2023
Research Thesis: 'Attitude towards Virtual Reality and its Adoption.'
Bachelor of Business Administration
Higher Institute of Technological Studies of Charguia (ISET Charguia) Sep 2018 - Jul 2021
Relevant final year project on market research and digital marketing strategy. CORE COMPETENCIES
• Sales Target Achievement: Proven ability to meet and exceed sales goals.
• Client Acquisition & Relationship Management: Skilled in building and maintaining long- term partnerships.
• Strategic Planning: Expertise in identifying opportunities and creating actionable plans.
• Effective Communication: Strong interpersonal skills for engaging with diverse stakeholders.
• Data Analysis: Leveraging insights to improve performance and drive growth. LANGUAGES
• Arabic: Native
• French: Fluent
• English: Fluent