Business Development A Sales

Sandra M. Chodera

**** ******* ***** ******, ** *5020 mobile: 408-***-**** ******.*******@*******.***

Sales Marketing & Business Development

To continue in a Sales or Marketing position where relations with customers and distributors are developed, leading to increased revenues, by developing strategic partnerships, and providing superior service. Be the Customer Champion within the factory, and be the factory representative at the customer, in either a Marketing Sales or Business Development role.

EXPERIENCE

La Dolce Vita Home & Garden Ideas, Inc. 7443 Hoylake Ct. Gilroy, CA (8/02-present)

CEO

La Dolce Vita Home & Garden Ideas was developed to utilize my strong business strengths in marketing and sales as well as to learn the workings of the “Trade” in home design and retail. It was my desire to develop a company that was focused on the customer and their needs for home furnishings, which has since included “Lifestyle” products as part of the total package for the client.

In June of 2005, La Dolce Vita Home & Garden Ideas had the opportunity to expand by becoming a Manufactures Rep., joining Ann Macy & Associates. This helped me to learn the Retail business by calling on multiple retailers of all kinds including spas and selling brand name products to enhance their revenues.

In April of 2008, to increase sales to furnishing clients, the 1st La dolce Vita store was opened in the small mission town of, San Juan Bautista, CA. Here space is shared, in what is called the “Land” office with a local realtor, who has been in town for 38 years. This opportunity met my internal desire to help a local community by getting involved in the local Chamber of Commerce, where I was voted to be a Director in Dec. of 2008, while bringing great retail products and furnishings to a small town. After opening the San Juan store, I was approached by the Management, of the Cannery Row Company, in Monterey, CA. They were so impressed with the San Juan store that they requested if I would open another store on the Row. In June of 2009, La Dolce Vita opened its 2ond store in Monterey on Cannery Row, where we also greet customers from around the world, and offer small event planning, beautiful gifts, bath & body products, and furnishings.

Ann Macy & Associates 888 Brannon St. San Francisco, CA

Commission Sales Representative (6/05-4/09)

Focus and Responsibilities:

Manage a territory from Redwood City South to Cambria and East to Fresno, representing the products lines of Ann Macy & Associates.

Direct Sales to Retailers in the Gift, Spa, & Resort business, offering over 50 product lines from French linen to lip gloss.

Generate Sales at Intl. Gift shows by making appointments, drawing customers to the showroom, presenting new products, and closing the sale.

Implement a unique program to manage regular visits to retail locations throughout the assigned territory: distributing samples, kit packets, brochures. Direct face-to-face focus with new and regular clients.

2WIRE, Inc. 1704 Automation Parkway San Jose, CA 95131

Broadband Solutions for Home & Office (3/06-6/06)

Program Management, Homezone Media Portal for AT&T

Focus and Responsibilities: Contract Position

Manage daily meeting agendas, and program meeting notes for the Homezone team.

Send updated daily info to team members with new action items and track to completion.

Support any request from HW Eng., SW Eng., QA teams to allow teams to focus on daily priorities.

Process internal Requisitions and other docs required to move products in or out of 2Wire to support

the program launches of the Homezone Media Portal.

Prepare MsOffice presentations for weekly Executive update meeting.

Track Beta boxes and other products sent to partners and staff for testing.

OREN SEMICONDUCTOR Inc. 2700 Augustine Dr. Santa Clara, CA 95054 ICs (9/02 - 6/05)

Director of Sales, Marketing & Business Development - America’s

Focus and Responsibilities:

Responsible for all Sales, Marketing & Business Development activities for the America’s which include:

oHire Inside Sales & FAE support staff and train on Oren’s corporate programs

oManage existing account base and develop new major accounts

oEstablishing, developing, & managing relationships with Manufacturer’s Sales Rep. Firms & Distributors, along with implementing a training program

oDefining a Sales Plan for the USA, & Canada based on the corporate annual sales & marketing plan

oProvide monthly sales forecasts for the current year and plans for 3+ years

oCoordinate USA activity with the WW sales effort

oProvide Pre-Sales support to customers and potential customers interested in developing HDTV Set Top boxes, or ITV’s, PCTV cards, all which require ATSC compliant demodulators and tuner solutions.

oDrive development of demos for shows & customers, and support show management (CES)

oProvide logistic, pricing, commercial terms, order acknowledgement, & RMA support

oDevelop partner programs for Ref Designs with tuner and Mpeg decoder manufacturers, allowing for multiple design win potential, brand recognition, and increased share holder value

oCustomer training and first application support with coordination of further support with engineering staff in Israel

oAchieve the Sales target for the year

oAchieve Design wins

LSI LOGIC 1778 McCarthy Blvd. Milpitas, CA 95035 ICs (1/2000-7/2002)

Manager, Business Marketing Broadband Gateway Products

Focus on the end-to-end supply chain of Set Top Box manufacture, Echostar to understand bubbles in demand and excesses at different points of their distribution.

Host bi-weekly Opportunity Calls with Sales/FAE’s to monitor issues that need resolution to move the design opportunity to a WIN, by communicating the actions required, and obtaining buy-in to get it done, by all cross functional teams that need to provide the support.

Track design wins monthly with field sales and validate in the internal Siebel WINs System.

Prepare Business Review information as required.

Manager, Worldwide Customer Marketing Broadband Gateway Products

Developed a Worldwide Customer Marketing organization, with a focus on Design Win Plan tracking, Quarterly Revenue Forecasting for Satellite and Cable Set Top Box markets plus Cable Modem markets, to support a $180 million business. Also supported development of yearly revenue budgets, including field support requirements.

Drive Demand Creation through business development focus tactics of Customer Marketing

oPre-sales support with FAE & Sales of the products

oDetermine with PM which accounts sales engages with, and developed strategies for growth

oCustomer visits with sales to promote, products, relationships, and strategy

oTrack and validate design wins + judge win in the WINS system

oSet and negotiate pricing for Volume Purchasing Agreements (VPAs), and quotes, + SAP validity

oMonitor margins and flag Product Marketing when the price required to win opportunity becomes an issue

oValidate field forecast by customer product and asp

oActively drive customer issue problem resolution

oManage the budget process, including results tracking by customer detail

Other corporate tasks performed as the WW Customer Marketing Manager:

oAttend on behalf of the Vertical Market, corporate forecast reviews monthly

oSupport and respond to corporate EOL planning for products in FABs that will be closed

oMember of CFT to develop an interface to SAP for price validation at order placement

oInterfaced with legal regarding partnership and alliances (co-development / co-marketing/sales)

oSupported and gave inputs to the development of the VM Design Opportunity Tracker system to be in line with corporate WINs Siebel system, the output was basis for monthly Business Review data to Exec Management

PHILIPS SEMICONDUCTORS Sunnyvale, CA 94088 ICs (8/1979-1/2000)

District Sales Manager, Northwest U.S. Consumer Multimedia Market Segment

Drive Sales teams of three rep firms to design in products at their consumer accounts, directing their focus to a system sell approach, including ASIC opportunities

Supported their requirements inside the factory for technical needs from the Business Units, credit department, contracts, etc. to make their job easier to sell Philips products and support the customer

Manage Business Line contacts to promote the right solution for the customer at the right time

Monitor and track budget of ~ $100 million for 2001

Developed partnership relationships at focus accounts

Managed activities of global customers based in the region, along with their worldwide Contract Manufacturing (CEM/EMS) activity

Tactical Marketing Manager, N. America Consumer Market Segment, Intl Marketing & Sales

Managed the business for a $200 million Consumer Segment Budget (fiscal year 2000).

Monitored and tracked customer budgets, forecasts, design-ins, pricing, contracts, and other related business tactics for the North and South America segment

Prepare business review information and presentations to senior staff monthly. Data and reported analysis included top customers, backlog loading, forecast to budget results, customer issues, opportunity updates, and other business-related items.

Interfaced with logistics, customer service, operations, and others to enhance their awareness of the customer needs.

Managed allocations and customer issues.

Prepared budget data and negotiated with the sales team, Business Lines and Business Units as required.

Monitored margin on sales revenue in accordance with the Global Market Segment goals.

Member of the Local Implementation Team for Go Live of SAP and i2. Chairman of the Demand Planner sub team.

Integral Process Change Manager for the globalization of Philips International Marketing and Sales organizations within the Business Units

Commercial Marketing Manager, MicroController Business Line

Provided business support enabling revenue growth from $70 million (1992) to $215 million (1998).

Targeted customer partnerships for growth in early 1996, which achieved over $10 million in sales 1997-98 with 1999 projections of revenue for one customer of over $5.6 million. Prior revenue was zero.

Lucent – Won with support of Field Sales through contract negotiations 100% of new and existing micro controller designs for 8051 products.

American Power – Won with support of Field Sales through contract negotiations 100% of new and existing microcontroller designs for 8051 products.

Compaq – In 1998, won, with Field Sales support, Philips’s first microcontroller contract exceeding $16M in revenue.

Won the largest microcontroller contract at our internal customer, valued at $18 million for 1999

Distribution Support and Accomplishments

Managed Business Line support for North American Distribution Re-Sales to allow steady, continuous channel growth.

o 1995 $42 M

o 1996 $54 M

o 1997 $59 M

o 1998 $56 M

o 1999 $69 M

Conducted regular market visits at major branch offices nationwide to help reinforce knowledge of our product line, and to obtain current competitive market information.

Presented new product offerings and road maps, with the last being the 51LPC low cost, low power 8051 micro.

Worldwide Marketing Support -

Supported Europe and Asia on pricing for multinational accounts, distribution, and CEMS

Supported WW special customer requirements with logistics

Supplied a WW customer forecast to logistics monthly

Drove all sales teams to meet the yearly budget with 1999 at $228 million

Product Marketing Engineer, Logic Business Line

Major Accomplishments:

Reached sales revenue of over $30 million in 1986, a first for Philips Asia Pacific.

Awarded the Worldwide Marketing Person of the Year in 1986 for the prior two years of service.

EDUCATION & DEVELOPMENT

* BS Degree San Jose State University San Jose, CA 1988

U.S. citizen. Excellent health. Availability: open. Will consider relocation.

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