Copywriter, Content Writer, Copy Editor
Resume:
Ika Chigogidze
Copywriter, Content Writer, Creative Writer, Copy Editor, Content Creator
********@*****.***
Atlanta, GA
I’m a passionate and versatile copywriter with over 6 years of experience crafting compelling and persuasive content across diverse industries. It’s about telling a story – and when it’s told in the right way, it engages and persuades the ideal audience, building not only a strong community, but a brand awareness and identity that lasts. EXPERIENCE
Reframe App – Content Writer (Contract)
● Created and optimized content for in-app features, including onboarding flows customized towards varying demographics.
● Wrote engaging copy for daily push notifications, daily readings, articles, and in-app challenges, encouraging users to participate in daily activities.
● Collaborated with the design team to ensure copy complements and aligns with UI and UX elements.
● Translated complex concepts into easy-to-understand content on neurobiology, habit formation, and wellness strategies.
● Refined the brand voice to communicate empathy, support, and motivation for users working to change their overall health and well-being. LAIRE Digital – Sales & Marketing Copywriter (Oct. ‘23-Sept. ‘24)
● Wrote all copy for clients in industries ranging from manufacturing, tech, finance, construction, SaaS, and more.
● Created SEO-optimized copy for website content, blogs, landing pages, paid ads, case studies, content offers, and social media.
● Utilized AI tools to streamline brainstorming processes and support marketing initiatives (JasperAI, ChatGPT, Claude, Perplexity).
● Created graphics and videos for socials on Canva.
● Edited and repurposed podcast episodes across all channels.
● Managed multiple projects simultaneously in a fast-paced environment, consistently meeting tight deadlines while maintaining a high level of quality.
● Conceptualized and implemented email campaigns.
● Performed extensive research to understand the target audience, market trends, and competitors, enabling data-driven content decisions and improved message resonance.
SKILLS
Content Creation
Content Writing
Copywriting
Copy Editing
Proofreading
Email Marketing
Long Form
Short Form
UX Writing
SEO
AI
Figma
INDUSTRIES
Health & Wellness
Fashion
Beauty
Finance
Education
FinTech
Telecom
Construction
Manufacturing
LANGUAGES
Fluent: English,
Georgian
Deloitte - Atlanta Regional Commission Project– Copywriter (Contract)
● Wrote copy for the Reconnecting the Region initiative to help bring awareness to the campaign and initiate the grant writing process.
● Created copy for presentations and conducted thorough research of IIJA campaigns for a stronger grant proposal.
● Conducted A/B testing and analyzed performance metrics to refine content.
● Collaborated closely with the design team to ensure a seamless integration of copy and visuals, enhancing user experience and overall brand perception. The University of Dallas – Copy Editor (Freelance, current)
● Optimized website pages for SEO.
● Wrote new copy and implemented new website pages for the 2024 website overhaul.
● Edited existing web content to align with brand guidelines. SpectrumVoIP – Copywriter (Sept. ‘22-Aug. ‘23)
● Wrote all copy for B2B SaaS communications, including website, social media campaigns, radio ads, and company literature.
● Created engaging and SEO-optimized copy for various digital and print assets, including digital ads, website content, blog posts, email campaigns, social media, and product descriptions.
● Transformed complicated technological language into clear, engaging content easily understood by the target audience.
● Developed marketing campaigns and maintained copy for sales programs, ads
(Google, socials, and print), and special event communications. Sumeru Solutions — Copywriter (Apr. ‘21-Sept. ‘22)
● Conceptualized and developed copy for email campaigns, websites, social media, and corporate literature to help clients successfully engage with target demographics.
● Wrote for B2B and B2C companies in the healthcare, finance, beauty, manufacturing, and construction industries.
● Edited assignments and copy from other copywriters to ensure alignment with target audience and brand voice.
● Optimized digital promotional campaigns (email, Instagram, Facebook, Reading Knowledge:
Ancient Greek, Latin
LinkedIn), increasing open rates & conversions.
Freelance Copywriter & Copy Editor (Jan. ‘18-Present)
● Developed and maintained all web copy to align with diverse clientele, ensuring clear brand identity and successful campaign integration.
● Conceptualized and implemented various aspects of digital marketing for clients, including email campaigns, social media ads, print materials, and high converting web copy.
● Successfully revamped and streamlined the brand voice of a wide range of companies, ensuring consistency and authenticity in all communications, resulting in improved customer engagement and brand recognition.
● Collaborated with graphic designers to facilitate the seamless integration of visuals and copy to best convey messaging that aligned with brand identity. EDUCATION
University of Dallas, Irving, TX — Classical Languages, Ancient Greek Concentration
● In-depth study of Ancient Greek and Latin, reading and translating works from their original language into English (Cicero, Homer, Plato, Aristotle, & more).
● Included a focus on Ancient History, Philosophy, and the Politics of the Greeks and Romans.
● Continuous emphasis on the art of rhetoric and the honing of the written word through reading the greats, and writing 10+ papers every semester. CERTIFICATIONS
HubSpot Academy
● Digital Marketing
● Social Media Marketing
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