Marketing Manager Digital

Marcelle Bryant, MBA

Marketing Manager (Remote/Hybrid)

**************@*****.*** • 313-***-****

LinkedIn • Dearborn, MI 48124

Results-driven marketing leader with extensive experience in developing and executing omnichannel strategies, leading cross-functional teams, and driving measurable business growth across diverse industries. Adept at crafting innovative solutions to enhance brand positioning, streamline operations, and engage audiences through digital and traditional platforms. Demonstrated expertise in SaaS solutions, workforce development, and product marketing, with a strong focus on customer-centric approaches and data-driven decision-making. Proven ability to lead large-scale initiatives, mentor teams, and deliver impactful outcomes in fast-paced, dynamic environments. Skilled in leveraging marketing automation, content creation, and strategic planning to achieve organizational goals and elevate brand performance.

Areas of Expertise

Digital Marketing

Omnichannel Strategy

SaaS Solutions

Content Creation

Brand Positioning

Marketing and Sales Automation

Project Management

Cross-Functional Collaboration

AI Training and Prompting

Customer Engagement

Product Marketing

Data-Driven Decision-Making

Professional Experience

Sync Digital Agency, Southfield, MI

Digital Marketing Manager (Remote)

2014 — Present

Develop and implement go-to-market strategies, including research, positioning, and messaging across various digital platforms. Oversee project management and serve as product owner for web hosting and design SaaS solutions. Lead digital marketing apprentices in strategy, content creation, and production.

●Trains AI models by prompting and engaging with AI software, enhancing content output for the SaaS provider.

●Builds marketing campaigns and responsive websites for small businesses.

●Successfully automated sales acquisition, lead generation, and customer service tasks for a telecom company using HubSpot, streamlining their operations.

●Designed and implemented a comprehensive web and directory presence for a healthcare non-profit, improving their online visibility and user engagement.

●Authored and edited 20+ web pages for a financial services provider, improving lead generation and conversions.

●Created and managed omnichannel marketing campaigns for a cable and internet service provider, increasing event attendance and brand awareness.

Ford Motor Company, Dearborn, MI

Content Marketing Manager – Ford Pro (Remote)

2021 — 2023

Managed cross-functional collaboration with agency, CRM, user experience, customer experience, and SaaS teams to deliver cohesive omnichannel marketing campaigns for commercial vehicle, fleet SaaS, financing, and mobile service solutions. Orchestrated content creation for over 20 B2B fleet SaaS applications, ensuring alignment with software development and product management objectives. Enhanced digital presence across platforms such as YouTube, LinkedIn, Twitter, Facebook, and fordpro.com by crafting engaging copy and visuals, contributing to growth in traffic and user engagement.

●Increased digital engagement by developing targeted content for fordpro.com and supporting materials.

●Directed product training initiatives for electric vehicles and related SaaS, disseminating knowledge to a network of over 650 dealerships.

●Facilitated legal clearance for departmental marketing materials, upholding brand standards.

●Streamlined lead generation strategies through in-depth analysis of customer feedback within Microsoft Dynamics 365.

Ford Motor Company, Dearborn, MI

Brand Marketing Manager – Ford Pro (Remote)

2019 — 2021

Managed comprehensive marketing initiatives for E-Series and F-600 vehicles, focusing on increasing brand awareness and market share. Developed and executed omnichannel marketing strategies with a $1.2M promotional budget. Led cross-functional teams in the production of sales collateral, online advertising, and traditional marketing materials. Oversaw logistics and creative direction for promotional materials at national trade shows.

●Successfully launched go-to-market strategy for the Ford F-600, significantly enhancing brand positioning in the market.

●Increased median scores of product education for dealers by revamping 60+ online courses, resulting in scores consistently above 80%.

●Managed 30+ agency projects, delivering high-impact online and traditional advertising campaigns, websites, and trade show materials.

●Directed creation and distribution of engaging monthly newsletters via Salesforce to dealers and fleet managers nationwide.

●Resolved product issues for 650+ dealerships, maintaining a customer satisfaction rate above 90%.

Ford Motor Company, Dearborn, MI

Digital Content Manager

2016 — 2017

Managed development and implementation of digital content strategies for a global SaaS and training platform, serving over 65,000 product engineers. Oversaw media projects that aligned with the go-to-market strategy, enhancing user engagement and knowledge acquisition. Directed the creation of a comprehensive training series for product development software, facilitating the upskilling of engineers across multiple regions. Coordinated with cross-functional teams to ensure content accuracy, relevance, and alignment with brand standards.

●Awarded Outstanding Employee Achievement three times in less than a year for exceptional performance and contributions to the company.

●Developed a training series that successfully educated over 64,000 engineers worldwide, significantly improving product utilization and proficiency.

●Contracted by Geometric Americas, effectively managed and executed project deliverables within the stipulated timelines, ensuring seamless operations.

●Hired and mentored a team of digital marketing apprentices, fostering a culture of continuous learning and professional development.

Mopec, Oak Park, MI

Digital Marketing Manager

2014 — 2016

Managed end-to-end digital marketing initiatives, leading to the acquisition and nurturing of over 14,000 global prospects in specialized industries. Directed a comprehensive $100k rebranding and web design project, integrating marketing automation tools to bolster online sales. Produced a range of corporate communications for executive leadership, ensuring consistency and clarity in messaging.

●Achieved a significant increase in online sales, generating over $250k in the first quarter following the marketing automation implementation.

●Crafted comprehensive website content, including safety data sheets and equipment training materials, to support product knowledge and safe usage.

●Orchestrated the creation and presentation of marketing training programs, reaching an audience of more than 150 customer service and sales partners.

●Cultivated and maintained productive editorial relationships, resulting in increased brand visibility and featured stories across four industry-specific magazines.

Education

Master of Business Administration in Marketing University of Phoenix

Bachelor of Arts in Advertising Michigan State University

Digital Design Certificate – Graphic and Web The Art Institute of Pittsburgh

Professional Development

Contributing Writer Career Mastered Magazine

Marketing Mentor Acadium

Speak Your Way to Cash Elite Mastermind Ashley Kirkwood

Technical Skills

HubSpot Adobe Photoshop, Premiere Pro, Acrobat MS Office 365, Publisher, Project, Teams, SharePoint, Dynamics Zoom Workfront Jira Zapier WordPress Duda ChatGPT Google Workspace Clickfunnels Shopify Wrike Canva Mailchimp

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