Vice President Digital Marketing

S. Todd Duclos

Marketing and Innovation Strategy Executive

*** ****** ******, **** ** 02045 / 617-***-**** / ******.****@*****.***

Professional summary

Marketing and Innovation Strategy Executive with 19+ years of experience. Proven track record in leading digital transformations and marketing strategies, evidenced by substantial revenue growth and team expansion in multiple high-profile roles. I am committed to fostering innovation and enhancing global branding through strategic leadership and cross-functional collaboration.

Employment history

DEC 2020 - APR 2023 ORLANDO, FL (REMOTE)

DEC 2020 - JUN 2021

ATLANTA, GA

DEC 2019 - MAY 2020

ATLANTA, GA

2018 - OCT 2019

BOSTON, MA

2016 - 2018

ATLANTA, GA

Vice President Marketing, Loyal Source

•Guided rebranding from a healthcare staffing company to a solutions company

•Drove enterprise-level marketing strategy and team of 15

•Moved team from sales operations to enterprise marketing

•Planned social postings months ahead and increased external PR social followers grew 10X

•Increased reach to women by 75% through advertising

•Initiated digital transformation to Salesforce Sales Cloud and Marketing Cloud

•Unified sales and recruiting process

•Created new brand for clinics along with color and design standards

Vice President IT, OPS (Optomi and Provalus)

•Led existing IT department and digital systems strategy

•Architected new systems strategy for consistent outcomes and better use of existing systems and partners

•Reported to CEO and worked across executive teams to enable priorities systematically and efficiently

Vice President Digital Strategy and Innovation, Lucas Group

•Re-imagined Bullhorn CRM solution

•Created robust digital marketing team, enabled transition to digital workflow

•Tasked with growing company from $120M to over $300M through wallet share growth program

•Increased contract staffing solutions as part of Human Capital Management goals

•Worked with executive team to professionalize branding, PR, social, and marketing efforts

Director, Enterprise Alliances and Salesforce.com, BULLHORN

•Drove business development through new partner acquisition (AI and sea

•Managed strategic relationship as Independent Software Vendor (ISV) partner with Salesforce.com

•Managed client integration into Enterprise Pricing Strategies, Enterprise Transformation Solutions,

and adoption of integrated technology solutions like AI, Automation, and Chatbots

Vice President, Innovation Strategy, RANDSTAD USA

•Drove new product acquisition (AI Solutions), development, and adoption of cutting-edge HRtechnologies

•Directed enterprise-wide innovation strategy under Chief Innovation Officer and Chief Digital Officer

•Led and directed remote matrix teams for business, operations, and technology programs

•Conducted due diligence for $429M Monster.com acquisition as part of integration team

•Spearheaded post-acquisition collaboration, integration, identified opportunities, and prioritizedinitiatives

•Lowered operational costs by 33% while maintaining Monster revenue

•Decreased candidate recruitment costs by 45% through new technology strategies

2010 - 2016 Manager, Customer Acquisition, THE MOSAIC COMPANY

TAMPA, FL • Pioneered unified and standardized Global Salesforce CRM spanning sales, marketing, analytics, supply chain, and customer support

•Led up to 20 developers, analysts, and admins in implementation, architecture, productdevelopment, and governance

•Evangelized benefits of new processes and programs through strategic communications andstakeholder alignment

•Evangelized new technologies to revitalize traditional business model

2004 - 2010 Product Manager, Digital Applications, KFORCE PROFESSIONAL STAFFING

TAMPA, FL • Set innovation strategy for product portfolio supporting staffing company's hypergrowth from $500M to $1B

•Partnered with engineering to build CRM-focused sales operation integrating automated multi-channel marketing

•Implemented new CRM functionality reducing marketing costs by 33% and increasing revenue by

25%

•Enabled integrated and automated CRM communication, improving candidate quality, clientsatisfaction, and revenue

Education

2006 - 2008 Master of Science in Technology and Innovation Management, University of Tampa,

TAMPA, FL Sykes College of Business

2005 - 2005 Bachelor of Science in E-Business, University of Phoenix

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