Social Media Digital Marketing

EDWARD S. OHRNS

Email: *******@*****.*** Phone: 480-***-****

LinkedIn: linkedin.com/in/edward-ohrns-5bb9a844

OBJECTIVE

Experienced account manager and marketing professional with a strong background in digital advertising, strategic planning, and client relations. Proven ability to effectively communicate, collaborate, and manage projects, driving business growth and enhancing brand visibility. Committed to delivering results through analytical insights and a customer-focused approach.

SKILLS

• Expertise in digital marketing strategies and campaign management across automotive, education,

e-commerce, legal, HVA, professional services and more.

• Proficient in strategic planning and budget management, including billing and invoicing.

• Strong leadership, communication, and team collaboration – team player, organization focused

• Experienced in social media management and content creation – using Canva, Filmora, Cap Cut and more.

• Analytical and data-driven approach to campaign optimization – utilizing Hub Spot, Canva, and applicable software

PROFESSIONAL EXPERIENCE

Digital & Social Media Specialist (Contractor) - JDT Marketing January 2024 – Present

• Executing social media content and ad strategies across Meta, LinkedIn, YouTube, and email marketing.

Marketing Specialist - International Alliance Group March 2023 – June 2024

• Executed social media strategies across Meta, LinkedIn, YouTube, and email marketing.

• Developed and managed annual marketing strategies, event calendars, and budgets.

• Coordinated international operations and managed vendor relations.

Client Success Manager - Reputation.com October 2020 – October 2021 & April 2022 – April 2023

• Managed client success in auto, e-commerce, and healthcare sectors.

• Optimized client reputation through strategic advertising and social media management.

• Delivered performance analysis and reports to improve campaign effectiveness.

Onboarding Marketing Specialist - Exclusive Marketing Agency September 2020 – April 2022

• Led onboarding for mortgage and financial services clients, specializing in Facebook Ads.

• Managed budgets and provided detailed analytics for client marketing strategies.

Sr Strategic Account Strategist - SocialDealer June 2018 – October 2020

• Managed Facebook advertising campaigns for automotive clients.

• Developed content schedules and monitored online reputations.

• Oversaw 60-75 dealership groups with significant ad spend.

Meta Marketing Expert – Client Solutions Strategy Manager - Facebook (via TTEC) February 2018 – June 2018

• Developed confidential social media advertising strategies on the Facebook platform.

Key Account Strategist - G/O Digital Agency January 2017 – February 2018

• Launched and optimized social advertising campaigns on Facebook, Instagram, Twitter, and LinkedIn.

• Managed campaign performance metrics and provided quotes for additional Digital Marketing products

EDUCATION

• Master of Science in Organizational Leadership & Project Management

Colorado State University, Global Campus June 2016

• Golden Key Honor Society Member

• Bachelor of Applied Management, Sales Marketing Program

Grand Canyon University, Phoenix, AZ May 2012

• Graduated with Honors, GPA: 3.96, Delta Mu Delta Honor Society

REFERENCES

Available upon request.

Additional Background:

Edward Ohrns – 480-***-**** *******@*****.***

Location: Glendale, AZ

Location

Glendale, AZ

Skill Matrix

Required Skills

Years of Experience in Required Skills

Last used in

Agency/Agencies

15+

2024

Analytical

15+

2024

Marketing

12+

2024

Interview Availability

Tuesday-Friday late morning/early afternoon

Prior Meta Business Manager Experience

Yes

Summary

I have a solid 13 years’ experience in Marketing. I am currently working with JDT Marketing in a Part-Time role, where I am responsible for posting content 3-4 times a week, as well analyzing, setting up new ad campaigns, and providing monthly updates across a book of business for this agency. I have worked with different kind of agencies, and vendors. I worked at Facebook/Meta as a Marketing Expert– Client Solutions Strategy Manager. I was responsible for working with dedicated clients regarding strategy for their social media advertising programs on the Facebook Platform. As a result, I have experience in building, maintaining, and utilizing the Business Portfolio for an agency and/or client as the job assignment calls for. I utilize Canva on a daily basis, along with using apps like Filmora, Cap Cut, Reels to create social media content. I have used Sprinkler and Hootsuite at previous agencies as well. In my current assignment, I utilize the Meta Business Suite to create and schedule content, along with managing Marketing Campaigns for clients. I also have over 6 years’ experience working within Hub Spot for Customer Account Management, Sales Tracking, and Reporting.

Objective

Ability to analyze, utilize and adapt quickly in recognition of changes in the digital advertising space. Effective and clear writing ability. Efficient and organized self- starter and self-motivator.

Analytical

Previous position at International Marketing Agency, I was responsible for reporting directly to the President and Executive Vice-President regarding current Meta campaigns and email campaigns. I was also responsible for working with related J1 Visa and TN Visa agencies, including Travel Agencies, School Districts, and Healthcare facilities to assist in the placement of our teachers and nurses in the United States under US State Department regulations.

Along with handling marketing and updating analytical strategies, navigating relationships internally and outside vendors, agencies, and school/healthcare facilities to achieve current goals and objectives.

Additional Background:

Edward Ohrns – 480-***-**** *******@*****.***

Location: Glendale, AZ

Strategy/Marketing/ Account Management Experience

In 2012, I started working for the TTEC program for Facebook/Meta. I started out working with potential businesses to spend $1,500 a month on Facebook. This evolved to a Client Partner to set up their campaigns and initial ad strategies. As time evolved over the next 4 years, I then moved into a Senior Account Manager role where I worked directly with the Toronto, Canada office. My job was to work with established clients like Costco of Canada and the Vancouver Canucks, develop a strategy for a 30-90 day period. If the client reactivated with new campaigns, the Toronto office would go out on site to meet them.

In 2018, I worked again for TTEC for a 6 month program to work with E-Commerce clients. In the meantime as that program was delayed I worked as the main agency contact for the Meta program. My job was to go over strategies to help these agencies with their clients. The average about clients these agencies had was between 10-500 clients across the United States.

Skills

Cognizant of managing projects large and small through effective organization, strategic alignment, and communication.

Education

Degree / Date Earned: March 2013-February 2016 Colorado State University/Global Campus – Masters in Organizational Leadership & Project Management – Graduation June 2016. Golden Key Honor Society October 2015

Degree / Date Earned: May 2012 Bachelor of Applied Management/Sales Marketing Program, Grand Canyon University, Phoenix, Arizona

* Graduated with Honors in Business Management *Received a Scholarship to the Ken Blanchard School of Business * GPA 3.96 * Accepted into the Delta Suh Delta

Experience

JDT Marketing Group – Part Time Contracting Work January 2024 to Present

Onboard Clients across Auto, E-Commerce, Retail, Healthcare, Property Management for Reputation Review and Social Media Management. This includes Facebook Advertising and Social Media Management.

Manage multiple budgets, interpret performance, and provide monthly analytic reporting for best performance.

I can provide References and client Meta pages I have worked on or working on currently as requested.

International Alliance Group March 2023 to June 2024

Director of Marketing and Public Relations

Duties as the marketing director has included the planning of the annual marketing strategy for the International Alliance Group. This includes the services IAG provides to support business growth ambitions.

Responsible for creating a calendar of campaigns and events, develop brand strategy, set the marketing budget and analyze the market and competitors.

Public Relations assisted in working with IAG Host Partners in ensuring safe arrival of J1 Visa Teachers by traveling to each location.

Responsible for ensuring social media sources are updated correctly, including the IAG website and working with all vendors on a daily and monthly basis.

Created Marketing materials to be used onsite at conferences across the United States. Includes documents, Promotion materials, booths, as needed.

Additional Background:

Edward Ohrns – 480-***-**** *******@*****.***

Location: Glendale, AZ

Reputation.Com October 16, 2020 – October 15, 2021 & April 2022-April 2023

Client Success Manager

Onboard Clients across Auto, E-Commerce, Retail, Healthcare, Property Management for Reputation Review and Social Media Management. This includes Facebook Advertising and Social Media Management.

Manage multiple budgets, interpret performance, and provide monthly analytic reporting for best performance.

Exclusive Marketing Agency September 20, 2020 – April, 2022

Onboarding Marketing Specialist

Onboard Clients across Mortgage and Financial verticals to run Facebook Ads and Facebook Lead ads.

Manage multiple budgets, interpret performance, and provide monthly analytic reporting for best performance.

Social Dealer June 4, 2018 – October 15, 2020

Strategic Account

Create, update and manage Facebook advertising campaigns for all assigned clients. Facebook Blueprint Certified as of October 2018

Manage multiple budgets, interpret performance, and provide monthly analytic reporting for best performance

Interact monthly with clients regarding optimization of ad delivery, monthly goal objectives, and advertising strategy best practices.

Development, Strategy, and Implementation for Social Media Management for Automotive clients.

Responsible for the scheduling and weekly implementation for Social Media Content Management and Reputation monitoring.

Facebook – Powered Through TTEC, Phoenix, AZ February 2018 – JUNE 2018

Marketing Expert– Client Solutions Strategy Manager Confidential Project

Responsible for working with dedicated clients regarding strategy for their social media advertising programs on the Facebook Platform.

G/O Digital Agency Account Strategist, Phoenix, AZ January 2017-February 2018

Social Media Specialist

Responsible for building and launching social advertising campaigns across a variety of common social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. Prioritizing and delivering exceptional work under tight deadlines.

High-level product-strategy, vision, and optimization of campaigns on a regular basis. Communicate technical concepts and relate them to client strategy through quality of writing and visual creative.

Tracking and report on key metrics of each campaign, such as CTR, CPF, CPA, and CPC.

Volunteer Experience or Leadership

June 4, 2018 – October 16, 2020: Championed, developed, and implemented training preparation for Facebook Blueprint Certification at Social Dealer.

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