VP Copywriter, Brand
Resume:
CANDICE KILPATRICK BRATHWAITE
New York City, NY
***************************@*****.***
Results-driven marketing leader specializing in conceptualizing and executing profitable 360 campaigns for financial services clients. Adept at leveraging diverse channels to drive rebranding success, new product adoption, and performance boosts. Proven collaborator using data-driven insights to optimize strategies and enhance ROI. Committed to staying at the forefront of marketing trends and innovations to address evolving financial services challenges and capture opportunities. JPMorgan Chase
VP Content Copywriter, Brand
6/23-present
• Managed and developed executive and internal communications, as well as the intranet, for J.P. Morgan's high-net-worth and ultra-high-net-worth client segments. Became subject matter expert on products and strategies to inform compelling content.
• Presented, briefed, and worked cooperatively with various lines of business including leadership, financial advisors, and sales.
• Created strategic copy for Brand, setting our brand voice, and creating compelling marketing copy that aligns with our brand voice across the Chase, J.P. Morgan, and JPMorgan Chase corporate brands. Worked closely with LOB Brand Managers to optimize distribution and reach.
• Created 360 email, social, marketing sheets, and worksheets for Chase Brand Creative (Chase's internal agency), focused on marketing initiatives for small business banking, card, and auto customers. Guardian Life
Senior Content Producer, Brand
6/22-4/23
• Led content creation for enterprise initiatives and recruitment campaigns through cross- functional collaboration with internal teams.
• Owned and managed all brand content across the enterprise.
• Crafted compelling content for public and consumer-facing web properties.
• Developed diverse content formats emphasizing storytelling, including articles, videos, social media posts, web, blogs, white papers, thought pieces, webinars, and email marketing campaigns.
• Collaborated with internal creative and marketing teams and external video agencies to conceptualize and produce engaging content.
• Orchestrated content reviews to ensure timely delivery and meet strict deadlines.
• Served as a client stakeholder on video shoots, liaising with agency crews to ensure brand vision and objectives were met.
• Project-managed large-scale initiatives and led key meetings to drive progress and alignment. Freelance Experience
Digital Content Strategist, Storyteller, Strategic Content Marketer 1/11-6/22
• Developed diverse content (social media posts, articles, blogs, eBooks, podcasts, white papers) for digital platforms, enhancing brand awareness and community building through compelling storytelling around information.
• Crafted copy and branding for e-commerce and consumer-facing websites, aligning with target audience and marketing objectives.
• Conceptualized, executed, and optimized influencer campaigns grounded in overall marketing mix and brand strategy, delivering results for top-tier clients including Moët, BMW, No. 7, Goldman Sachs, Rockefeller Capital, Content 151, Omnipod, SHE Media, and others.
• Collaborated with product strategy teams to define customer needs and develop targeted content recommendations.
• Managed a team of writers and designers, ensuring consistency in style and tone, and delivering projects on time and within budget through meticulous editing and project management.
• Worked cross-functionally with strategy, design, production, and marketing departments to align on deliverables schedule, format, and aesthetics of publications. Insider Society
Content Creator & Author
7/20-2/22
• Keynote Speaker, Crush Conference, Helsinki (2024): Delivered an inspiring and informative keynote address to a global audience of entrepreneurs, sharing insights on turning business intentions into profitable companies.
• Author, "Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company": Wrote and published a guidebook empowering womxn entrepreneurs to achieve financial success, with actionable strategies and real-world examples.
• Creator, Big Rich Money eCourse: Developed and produced an engaging online course expanding on the book's principles, featuring video lessons, interactive exercises, and community support for participants.
• Developer, Big Rich Money Workbook: Designed a companion workbook to the book and eCourse, ogering practical templates and prompts for entrepreneurs to apply wealth-building concepts to their businesses.
• Instructional Content Creator & Community Builder: Crafted instructional materials and built a supportive community for womxn entrepreneurs, providing valuable resources and guidance on their paths to financial freedom and business success. Space Nation
Senior Director, Content Marketing
3/17-12/18
• Visionary Editor-in-Chief, Orbit Space Lifestyle Magazine: Spearheaded content and PR strategy for the world's first space lifestyle publication, commissioning and producing diverse multimedia content (podcasts, video, photography, social media, articles) for Orbit, sponsors, and partners.
• Remote Team Leader: Egectively managed an international team of over 20 writers, ensuring high- quality output and meeting deadlines.
• Creator & Producer, Orbit Waves Podcast: Conceptualized, produced, and edited a podcast exploring space lifestyle themes, expanding the Orbit brand, and engaging audiences.
• Video Production Manager: Oversaw a team in planning, filming, and editing video content, aligning with overall content strategy.
• B2B/B2C Media Product Creator: Developed media products driving consumer engagement and fueling B2B sales, resulting in new revenue streams for the company.
• Influencer Marketing Collaborator: Partnered with influencers to execute marketing initiatives amplifying the Orbit brand and reaching target audiences.
• Global Marketing & PR Strategist: Led B2B and B2C marketing egorts and PR, contributing to a successful soft launch campaign for the Space Nation Navigator app (30,000+ downloads, highly engaged community).
• Budget-Conscious Project Manager: Executed marketing initiatives with 30% of the estimated budget, delivering projects on strategy, on time, and under budget through meticulous planning and management.
YAHOO!
Front Page Editor
2/16-1/17
• Dynamic Content Editor & Creator: Edited and created compelling content under tight deadlines, maintaining creativity and voice across breaking news, finance, and sports verticals for a large audience.
• Strategic Content Planner: Executed daily content strategy for Yahoo.com's front page, Twitter, and Facebook, maximizing engagement and relevance.
• Adaptable & Reliable: Worked flexible shifts including weekdays, weekends, and holidays, ensuring consistent quality and presence on high-tragic platforms. Collective Bias
Social Media Editor & Copywriter
6/11-3/14
• Team Leader: Recruited, hired, and led a high-performing team of social media experts, providing content creation and syndication services for clients across multiple platforms.
• Client Growth Strategist: Collaborated with client services and accounts teams to identify opportunities, develop strategies, and deliver results-driven social media campaigns.
• Audience Builder & Community Manager: Grew Duane Reade's Twitter following from 30,000 to 2,000,000 in two years through engaging content, proactive community management, and influencer collaborations.
• Content Creator: Crafted weekly content for Duane Reade's social media accounts (Facebook, Pinterest, Instagram, Periscope, Twitter), maintaining brand voice and resonance.
• Analytics & Performance Tracking: Monitored and reported on audience development and campaign performance, using insights to optimize strategies and improve results.
• Educator & Trainer: Developed educational and marketing curriculum for training purposes, sharing social media best practices and trends with team and clients.
• Project Manager: Managed contracts, resolved issues, and organized ogline events and influencer gifting initiatives to expand reach and engagement. EDUCATION
UX Design Certificate
BRIC MEDIA ARTS, Brooklyn, NY
Certification in TV Studio Production, Adobe Premier Pro, and Adobe Photoshop LEE UNIVERSITY, Cleveland, TN
MA in Teaching. Published thesis on working cooperatively and successfully in a cross-cultural environment.
UNIVERSITY OF MONTEVALLO, Montevallo, AL
B.S. in Mass Communications. Wrote a thesis on the use of propaganda as an advertising technique.
Contact this candidate