Saas Sales Project Management

BETH LAMBERT512-***-**** LINKEDIN: www.linkedin.com/in/bethlambert Trusted Advisor Successful Client Lead Seasoned SaaS Sales Professional Summary

Dynamic and results-driven Client Partner Lead with over 15 years of experience in the high-tech industry. Proven track record in developing and managing long-term client relationships, driving customer loyalty, and satisfaction. Adept at collaborating with cross-functional teams to deliver innovative solutions that address complex business challenges. Skilled in strategic planning, project management, and leveraging technology to enhance client outcomes. Known for exceptional communication and leadership abilities, consistently achieving and exceeding client expectations. Leadership Skills & Highlights

• Visionary: M.B.A. with 15+ years of strategic & technical AI first pre-sales and consulting experience.

• Value Selling Sales Professional: 10+ years of SaaS sales experience

• Executive Presence: excellent persuasive communication skills among C-suite.

• Team Leadership: Leads cross-functional teams of up to 50 members, fostering a collaborative environment.

• Client Relationship Management: Cultivated and maintained strong relationships with key clients, leading to a growth in account revenue year-over-year.

• Problem-Solving: Implemented effective solutions for complex client challenges, enhancing service delivery and client outcomes.

Experience

Vision to Value

01/2023 – present

Remote

IBM Consulting

01/2023 – 5/2024

Remote

Chief Value Builder

Vision to Value offers a set of self-service guides and tools to empowers individuals to democratize AI and bring lasting value to their business.

• Vision to Value offers tailored strategic GTM plans, enterprise design & assessments, vision to value roadmaps, competitive analysis & benchmarking, practical guides & action plans that promises to take your AI initiatives from Vision to Value.

• Practical guides & implementation playbooks for modified Search, RAGs, Vector Database and more. Client Partner - GTM AI/GenAI Lead

International Business Machines Corporation (IBM). IBM Consulting, rebranded in 2021 from IBM Global Business Services, is the professional services and consulting arm of IBM.

• Created sales assets and trained sales and architects’ key offerings across strategic to include accelerators, workshops and POCs.

• Led workshops to guide clients to plan digital marketing transformation, AI GenAI POCs, as well as plan for moving AI Gen AI to production.

• Increase revenue for Intelligent Marketing within IBM Communications for AI and GenAI. Tenerity

2/2022 - 01/2023

Remote

VP GTM & Presales Solution Architecture

Tenerity offers customer engagement and loyalty solutions, online marketing, database modeling and analysis. Tenerity Digital Connect was acquired by Capillary Technologies in 2023.

• Developed GTM strategy across product, sales, marketing, finance to align with business goals.

• Established industry specific win plans and enterprise architecture blueprints.

• Partnered with product marketing, business development, marketing, and delivery to create customer acquisition strategies and programs to acquire ne business. Adobe

01/2019 - 01/2022

Sr. Customer Experience Architect - Digital Strategy & Architecture

* AI, GenAI & SaaS achievements and certifications upon request Remote Adobe Inc. (NYSE: ADBE) formerly Adobe Systems Incorporated, together with its subsidiaries, operates as a diversified software company worldwide through three segments: Digital Media, Digital Experience, and Publishing and Advertising.

• Pre-sales technical solution architect assigned to large complex sales.

• Led multi-solution mega deals that exceeded my $13 million sales quota, achieving 120% on sales targets over three consecutive years.

• Led client discovery sessions, workshops, scoping exercises, roadmaps, and multi-solution architecture and implementation plans.

• Led proposal review committee, solution architect hiring, training and onboarding. Epsilon

01/2014 - 11/2019

Remote

Sr. Director GTM & Partner Digital Experience Lead Alliance Data Epsilon Alliance Data (NYSE: ADS) provider of loyalty and marketing solutions, such as private label credit cards, coalition loyalty programs, and direct marketing services, derived from the capture and analysis of transaction-rich data.

• Created and executed go-to-market plans and developed scalable framework and bill of materials to facilitate GTM initiatives, trainings to generate sales pipeline across all digital experience partners.

• Led technical automaton and ML projects stakeholders between technical teams to meet business objectives of AI/ML initiatives predictive offer recommendation engines.

• Drive the sales playbook to ensure partner enablement, sales enablement, training and education of resources for Eloqua and Marketo.

Director, Digital Experience Practice Lead

• Spearheaded the growth of a multi-year, multi-million-dollar account, resulting in a significant increase in annual service revenue from $0 -$1.8M within first six months.

• Generated an impressive $6.5M (annually) for Campaign & CRM services by establishing core marketing, sales and delivery materials in the region and through our center of excellence in Bangalore, India.

• Developed CX Machine Learning (Oracle RTD and IBM RTO) service offerings to boost sales productivity to increase velocity from 8 months to 3 months and sales revenue by 120%. Oracle

02/2012 - 11/2014

Remote

Principal Consultant – Technical Account Lead

Oracle Corporation (NYSE: ORCL) develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems. Oracle Marketing Cloud

• Principal customer advocate that led ten-week customer workshop which resulting ten of out ten survey scores across more than seventy-five clients.

• Led technical account management by applying B2B best practices and product expertise to support Oracle sales and customer success functions.

• Created thought leadership for online user community, webinars for training and presented user conferenced to increase adoption and value realization across marketing, sales, and services teams. CSC

07/2010 - 02/2012

Metro, D.C.

Global Corporate GTM Strategy & Operations Manager DXC (NYSE) formerly CSC (NYSE: CSC) is a global IT services powerhouse, delivering on the world's largest, most complex projects to transform the way governments, companies and communities’ work.

• Developed accurate sales forecasts and daily reports for senior c suite leadership.

• Increased revenue by devising account-based marketing plans based on account research findings and data.

• Established a Center of Excellence (CoE) for automation and AI, including hiring, training, and mentoring a team of automation developers and generative AI experts. Education and Training

M.B.A. Marketing St. Edward's University

B.S. Biochemistry University of Texas at Austin

* Additional experience upon request.

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