Digital Marketing Social Media

LORI L. O’MALLEY

914-***-**** **************@*****.*** Pleasantville, New York

PROFESSIONAL SUMMARY

Dynamic, results-oriented marketing leader with 20+ years of experience and a proven track record of driving ROI, building audiences, and expanding sources of revenue. Skilled in demand generation, retention marketing, data segmentation, team leadership, and project management solutions to optimize marketing operations.

AREAS OF EXPERTISE

• Strategic Planning • Team Leadership • Stakeholder Relations • Customer Retention

• Audience Development • Email Marketing • Testing & Optimization • List Segmentation

• Campaign Analysis • Budgeting • Revenue Growth • Project Management

PROFESSIONAL EXPERIENCE

Emerald, New York, NY

MARKETING DIRECTOR, AUDIENCE DEVELOPMENT November 2022 - June 2024

MEDIA MARKETING OPERATIONS DIRECTOR October 2020 - November 2022

Audience Management and Development

Oversaw marketing strategy, budgeting, audience development, demographic targets and campaign execution for 12 brands

Planned and developed marketing campaigns for multiple brands, driving subscriber growth and data collection, consistently exceeding goals

Identified email trends and initiated A/B tests resulting in 20%+ increases in open rates

Directed gated content strategies on Facebook generating over 10,000 qualified leads monthly

Leveraged AI for marketing content creation

Marketing

Executed multifaceted marketing plans, including direct mail, email, automated workflows, SMS, social media, and SEM to achieve growth benchmarks for newsletters, magazines and webinars

Implemented and optimized email campaigns in Marketing Cloud and HubSpot, leveraging advanced segmentation techniques to target specific customers and enhance engagement

Extracted and aggregated data from various sources to support marketing objectives

Analyzed multi-channel marketing initiatives, driving resource allocation based on ROI

Applied cost-effective retention and cross-promotion tactics to expand audience

Provided leadership for four remote employees, contributing to the development of a cohesive company culture while enhancing the marketing team’s effectiveness

Managed and assessed vendor and partner relationships, negotiating beneficial contracts

Marketing Operations

Successfully implemented and managed company-wide centralized targeted email program

Conducted training sessions on centralize email process, creative guidelines and best practices

Standardized marketing segmentations using taxonomy of demographic information collected

Played a pivotal role in the CRM migration team, ensuring seamless data migration, standardizing demo mapping, and conducting rigorous platform testing within HubSpot

Enacted data privacy and hygiene policies improving email quality, deliverability and retention

Independent Consultant, Pleasantville, NY

MARKETING AND CIRCULATION SPECIALIST November 2006 - September 2020

Clients included: Emerald, New York Media, Nielsen, NEJM, Scientific American, Dennis Publishing

Developed and executed subscriber marketing campaigns across direct mail, email, online and social media channels for industry-leading clients

Optimized retention strategies by implementing multi-point communication of benefits, improving customer satisfaction, and increasing renewal rate by 12%

Identified and tested new marketing channels targeting emerging consumers in the core market, leading to growth in the customer base

Analyzed current marketing initiatives and revamped strategies, boosting ROI by 11% through targeted promotions aimed at the most responsive audience segments

Networked and attained beneficial relationships and partnership opportunities for clients, including negotiating a reciprocal membership facilitating a 20% increase in international contest entries

Achieved operation savings of 32% through core vendor review

Created new corporate reporting tools and dashboards to analyze business sources and LTV

PRIMEDIA, New York, NY

CONSUMER MARKETING DIRECTOR November 2000 - December 2005

Managed subscription marketing for multiple magazines including New York, Chicago, Modern Bride, and American Baby

Repeatedly met or exceeded budgeted revenue and P&L goals

Increased direct mail net performance by employing package redesign and offer testing

Championed new subscription offer, saving $350K annually while maintaining response level

Successfully maintained subscribers through aggressive yet cost-effective retention strategies increasing profitability by 11% across portfolio

Provided effective leadership and accountability for marketing team of seven, handling hiring, performance evaluations, mentoring and day-to-day management

Directed prenatal and new parent sponsorship program overseeing audience engagement, customer service, auditing and fulfillment

Established partnerships with leading retail, entertainment, and consumer product companies

Initiated marketing of new list rental products creating annual revenue stream of $100K+

OTHER SKILLS

Certifications: HubSpot Email Marketing, HubSpot Social Media Marketing

Technical Proficiency: Experienced with HubSpot, Marketing Cloud, Pardot, Mailchimp, Canva, Jotform, WordPress, Tableau, Google Analytics, Meta Ad Manager, Smartsheet, and Jasper.ai for campaign management, data analysis, and content automation

EDUCATION

BS IN BUSINESS ADMINISTRATION, Manhattan College, Riverdale, NY

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