Sales Manager General
Resume:
Aaron C. Lyerla
**** ***** ******* ***, ********, IL 62983
*************@*****.***
SUMMARY
A highly motivated and results-oriented multi-unit sales manager with broad-based experience in retail operations, strategic planning, operations analysis, brand management, market strategy, merchandising, inventory control, and training and development. Builds competitive teams focused on exceeding expectations, innovating approaches to develop associates and enhance profits and product knowledge. Designs and implements programs to improve operational efficiencies, morale and sales revenue. An organized leader who drives businesses to succeed in turnaround and high growth situations.
EXPERIENCE
Old Navy Carbondale, Illinois
General Manager 2017 - Present
Lead through team to drive profitable sales of a $6M store. Ensure store achieves all key metrics and is meeting or exceeding profitability goals. Set the example, follow up, coach and train on business analysis and merchandising decisions. Proactively create store business plan to drive profitable sales through forecasting and scheduling. Hold team accountable to deliver results through the Sales and Service Leader program. Create a positive talent development culture. Coach and develop direct leadership team and other key talent. Create an inclusive culture of learning application and high performance through talent acquisition, and developing, coaching and holding team accountable.
*Primary Change Leader
*Strong Business Acumen
*Build Brand Ambassadors
*Talent Developer
PetSmart Norfolk, Virginia
General Manager 2015 - 2017
Responsible for leading coaching, developing, and inspiring team of a $6.5M location. Manage P&L to ensure overall store profitability. Deliver on all policies and standards to support financial business goals.
*Analyze/Drive KPI’s to exceed expectations.
*Ensure effective behaviors are being executed.
*Build relationships with shelters.
*Drive adoption events to help homeless pets find forever homes.
Gymboree Virginia Beach, Virginia
District Sales Manager 2014 - 2015
Responsible for 16 retail locations of the Crazy 8 brand. $12M volume. Monitor and manage expenses to achieve district and store profitability, including payroll and other store expenses. Inspire and motivate store teams to drive for positive results. Exceed sales targets and other key performance indicators. Continuously assess business and create action plans to improve sales.
Understands the relationship between financial indicators and driving a profitable business.
Appropriately allocates time to ensure maximum return on time investment.
Takes calculated risks to drive results
Spencer’s, Virginia Beach, Virginia
District Sales Manager 2010-2014
Supervising and Improving Profitability in 14 locations. Market covers from Hampton Roads, Richmond, Harrisonburg, Charlottesville, Fredericksburg, VA and Potomac and Salisbury, MD. Focused on acquiring and developing talent to deliver an exceptional shopping experience through continuously networking and recruiting as well as consistent internal development. Manage operations to ensure flawless execution.
Improved Overall Sales to achieve To 10 in Company: 2010 5.2% Comp gain, 2011 9.0% Comp gain.
Reduced Shrink. 2010 -1.49%, #4 in company. 2011 -1.12%, #7 in company. 2012 -1.05%, #10 in company.
Acquired, hired and developed 6 new Store Managers to achieve sales/inventory success.
Coordinated 3 remodels.
Developed Store Associate Training and Succession programs for company.
Held Loss Prevention market meetings to improve LP awareness.
Utilize Department Sales Summary reports to strengthen sales and improve inventory levels and sales penetration.
Pier 1 Imports, Virginia Beach, Virginia
Regional Sales Manager 2007-2009
Directed ten locations of $14,000,000 in volume. Created strategic initiatives to heighten productivity. Tailored merchandise mix to appropriate client location. Strengthened store management complement to facilitate company direction through continuous networking and recruiting as well as internal development. Oversaw payroll efficiencies to sustain bottom-line profits. Ran multi-store associate team workshops with store managers to develop team selling and merchandising skills. Analyzed sales data from best seller, ISGPA (Inventory, Sales and Gross Profit Analysis), and company margin reports to advise teams in executing profitable merchandising decisions. Formulated overall business plan per location to secure profitability.
Increased conversion by 10% through teaching of consistent use of company service/selling behaviors.
Raised brand image and awareness through consistency of guidelines and improved morale.
Enhanced penetration of company rewards card through associate knowledge, development, selling skills.
Coordinated planning and completion of four store interior relays.
Conducted quarterly market meetings and training sessions to educate sales team on product knowledge and merchandise strategies.
Hatworld/Lids, Saint Louis, Missouri
District Sales Manager 2004-2007
Ran 14 locations with $6,000,000 in volume. Completed five remodels and two store openings. Reduced shrink from negative 1.94% to negative 0.53%. Allocated merchandise in order to improve the rate of sale. Recruited and developed management positions for all locations.
Earned number one ranking in payroll control within region.
Achieved number two most improved shrink results in company.
Wilson’s Leather, Virginia Beach, Virginia
District Sales Manager 2001-2004
Enhanced and strengthened company programs to drive profitability. Developed eight associates for multi-unit/ key store management roles. Earned number 21 ranking as district sales manager and second best store shrink levels in 2001. Accomplished number eight ranking as district sales manager, number one ranking in sales and number one ranking in productivity in 2002. Achieved a number five ranking as the district sales manager and number seven ranking in sales.
Increased sales from $10,000,000 to $16,000,000.
Grew market from ten to 15 store locations.
District Sales Manager, Carbondale, Illinois 2000-2001
Led 18 stores with $16,000,000 in volume in Texas. Developed strategies to overcome fourth quarter obstacles in order to earn a bonus and win a company incentive. Oversaw 12 stores with $10,000,000 in volume in Tennessee. Maintained brand strategy through a consistency of image, visual execution and a high caliber of management.
Store Manager, Carbondale, Illinois 1998-2000
Increased revenue from $450,000 to $850,000 in 18 months. Achieved status as the number three store in the company. Developed six associates into successful management positions. Consistently exceeded company shrink objectives. Created a performance tracking chart to improve store productivity. Selected to the STAR Manager program to assist with additional district and regional responsibilities.
Selected Holiday Area Manager, Carbondale, Illinois 1999-2000
Coordinated three holiday and one base-store. Recruited, hired, trained three management teams. Monitored, motivated and communicated consistently with teams to ensure successful execution of company directives. Followed up with Holiday Managers in order to ensure proper execution of weekly promotions. Managed Shrink Reduction Program to ensure accountability and exceed company shrink objectives. Coached Holiday Managers in proper methods regarding HR issues.
ADDITIONAL EXPERIENCE
K’s Merchandise, Carbondale, Illinois, Assistant Store Manager, 1996-1998. Directed all five department managers of $14,000,000 department store. Improved sales of bridal and gift registry through personalized shopping experience. Earned experience with Hummel, Lennox and Waterford brands. Fostered collaborative environment in order to boost morale and personnel development. Implemented soft lines merchandise strategy that resulted in a $100,000 increase in two months. Developed sales/merchandise strategies to increase profits in furniture department.
Merry-Go-Round Enterprises, Saint Louis, Missouri, Store Manager, 1989-1995. Oversaw a $1,700,000 store. Advised in acquisitions by training and developing teams.
EDUCATION
John A. Logan College, Carterville, Illinois
Marketing, General Studies, 1989
COMPUTER SKILLS
Microsoft Word, Excel
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